『The Election Game & How to Win It by Joseph Napolitan』のカバーアート

The Election Game & How to Win It by Joseph Napolitan

The Election Game & How to Win It by Joseph Napolitan

無料で聴く

ポッドキャストの詳細を見る
The operator's job isn't to inform the voter. It's to trigger what's already in them. Joseph Napolitan figured this out in the field by 1968 — a generation before the academic research caught up. His 1972 book, The Election Game and How to Win It, is the founding manual of political consulting and still the clearest working theory we have of how mass communication actually moves people. In this episode: - Why a 60-second TV spot that never named Goldwater ended his presidential campaign - Napolitan's three-step method, and why almost every campaign falls apart at step one - The poll finding that voters choose honest by four or five to one over policy-aligned - Controlled vs uncontrolled media, and the reason campaigns blow up after one bad interview - The one-day sale — and why corporate communications teams are structurally unprepared for it - The CEO as candidate, the 24/7 series, and Foreign Affairs as a domestic platform - The mastery lesson: why the best operators don't look like operators Book: Joseph Napolitan, The Election Game and How to Win It (Doubleday, 1972). More: mastersinpublicaffairs.com
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません