Mindset coaching, hypnotherapy, and the psychology of entrepreneurship. Why fear, self sabotage, and the shift from employee to founder hold most people back from starting or scaling a business.
Valentina DeFerrari is a certified hypnotherapist, former registered nurse, and licensed massage therapist who works with entrepreneurs on the mental blocks stopping them from taking action. She joined Ben and Jon to break down what is actually happening in your brain when you know what you need to do but still cannot make yourself do it.
They get into fear of failure vs fear of success, why procrastination is a nervous system response, how the employee to entrepreneur identity shift trips people up, the difference between dirty fuel and clean fuel motivation, and how to manage your emotional capacity before you burn out.
Find more on Valentina and how you can connect with her:
https://therewiredmind.cohere.live/about
https://www.instagram.com/therewiredmind_hypnosis
Timestamps:
00:15 — What is a Mindset Coach?
03:15 — Valentina's background and purpose
07:22 — How she got to be a certified hypnotherapist
09:14 — Normalizing emotions
10:16 — Fear of failure and success
13:35 — What 'doing the work' means
19:35 — Shifting from employee to entrepreneur or leader
27:45 — Self-esteem and what to do with it
31:30 — What is your why?
38:46 — Finding a mindset coach
48:50 — Setting limits on emotional capacity
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