In this episode of The Disruptionists, Jess Singh explores the concept of market dominance and what it takes to stand out in a crowded market. By discussing the example of Bunnings, she highlights the importance of understanding your audience and going beyond just being a store to create a unique customer experience. Join Jess as she delves into strategies for achieving market dominance and building a loyal following in today's ever-evolving business landscape.

Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:00:42 - Defining Market Dominance

00:01:47 - Importance of Innovation in Market Leadership

00:04:17 - Building a Strong Brand Identity

00:05:01 - Digital Presence and Market Dominance

00:06:26 - Sustainability in Brand Strategy

00:07:08 - Agility and Adaptability in Business

00:08:24 - Community Engagement and Feedback

This episode of The Disruptionists challenges the traditional focus on logos and visual elements in branding. Host Jess Singh emphasizes the importance of creating a sense of community and emotional connection with customers. Rather than fixating on visuals, she urges listeners to consider how their brand makes people feel and the impact it has on building relationships. Tune in to explore why a brand is more than just a logo and discover strategies for elevating your marketing and customer experience.

Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:01:02 - The Emotional Impact of Brands

00:02:06 - Brand Essence and Experience

00:04:14 - Aligning Products with Advocacy

00:05:06 - Crafting Your Brand Story

00:05:58 - Support for Entrepreneurs

00:06:20 - Connecting with Customers Emotionally

00:07:34 - The True Essence of Branding

Welcome to The Disruptionists, a podcast where Jess Singh challenges entrepreneurs to disrupt the status quo and elevate their marketing, branding, and customer journey strategies. In this inaugural episode, Jess introduces herself as a marketing and branding strategist with a passion for helping businesses unlock their full potential. Join the community of game-changers and boundary-pushers as they embark on a journey to revolutionize the way they think, act, and behave in the business world.

Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps

00:00:00 - Introduction

00:01:15 - Meet Jess Singh

00:02:07 - The Need for a Mindset Shift

00:02:51 - Why "The Disruptionists"?

00:07:32 - Understanding Customer Mindset

00:08:02 - The Importance of Customer Journey Continuity

00:09:06 - The Disruptive Mindset and Customer Focus

00:09:49 - The Entrepreneurial Journey with Jess