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The Dime

The Dime

著者： Bryan Fields & Kellan Finney
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概要

 The $100+ billion cannabis industry is fueled by innovative strategies and visionary leaders. Each week, we explore the journeys of CEOs from publicly traded giants, world-renowned scientists, and underground legacy growers shaping the future of this transformative market. Bryan and Kellan uncover how these pioneers built their businesses, navigated failures and found success in this rapidly growing space. Join us to explore the lessons and insights driving the cannabis industry forward.© 2026 The Dime マネジメント マネジメント・リーダーシップ リーダーシップ 化学 科学 経済学
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  • Hidden Growth Unmasked: Rescheduling, the Farm Bill & What Comes Next ft Trent Woloveck

    Hidden Growth Unmasked: Rescheduling, the Farm Bill & What Comes Next ft Trent Woloveck
    2026/02/13

    For the last 18–24 months, reported cannabis growth told an incomplete story.

    Demand did not plateau.
    It was fragmented — between hemp channels, illicit markets, and regulated operators.

    Now, with the Farm Bill loophole closing, Virginia coming online, and rescheduling potentially closer to execution, the numbers begin to look different. And feel different.

    This week we sit down with Trent Woloveck to discuss:

    • Why leading with retail first changes everything
    • The strategic tradeoffs of vertical integration
    • What true cannabinoid demand actually looks like once distortion fades

    Chapters

    00:00 The Value of Vertical Integration in Cannabis

    04:52 Market Dynamics and Capital Allocation

    09:34 Virginia's Cannabis Market Evolution

    19:04 Impact of Federal Rescheduling on Cannabis

    24:38 M&A Challenges in the Cannabis Industry

    31:34 Navigating Regulatory Complexities

    39:39 The Future of the Cannabis Market

    47:27 Looking Ahead: Jushi's Future and Industry Changes

    Summary

    In this conversation, Bryan Fields and Trent Woloveck discuss the complexities of the cannabis industry, focusing on vertical integration, market dynamics, and the impact of federal rescheduling. They explore the challenges of capital allocation, the evolution of the Virginia cannabis market, and the difficulties of mergers and acquisitions in a heavily regulated environment. The discussion highlights the importance of understanding market demands and the potential for growth as the industry continues to normalize and expand.

    Guest Links

    • https://jushico.com
    • https://www.linkedin.com/company/jushi-inc/
    • https://x.com/two3king

    Our Links

    Bryan Fields on Twitter

    Kellan Finney on Twitter

    The Dime on Twitter

    Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    The Dime is a top 5% most shared global podcast

    The Dime is a top 10 Cannabis Podcast

    The Dime has a New Website. Shhhh its not finished.

    🎥 YouTube: The Dime

    📸 Instagram: The Dime

    https://www.newton-insights.com/


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    46 分
  • Most Cannabis Marketing Fails Because It Is Asked to Solve the Wrong Problems ft. John Shute

    Most Cannabis Marketing Fails Because It Is Asked to Solve the Wrong Problems ft. John Shute
    2026/02/05

    If you doubled your marketing spend tomorrow, would you double your sales?

    Most cannabis marketing does not fail because teams spend too little. It fails because marketing is asked to create success while known problems remain unfixed. That is why marketing is often the first thing cut when results stall.

    What has changed is that modern tracking makes attribution clearer and easier than ever. Attribution means understanding which actions actually drive revenue, not just traffic or activity.

    This week we sit down with John Shute to discuss:

    • Why marketing gets blamed for upstream failures
    • How attribution reveals what is actually working
    • Where most teams are missing

    Chapters

    00:00 Navigating Budget Cuts in Cannabis Marketing

    02:59 The Importance of Trackable Marketing Strategies

    06:05 Understanding Consumer Behavior and Retention

    08:53 Leveraging Data for Brand Growth

    11:59 The Role of Email Marketing in Cannabis Brands

    15:10 Product Quality and Consumer Safety

    18:01 Narrowing Focus for Brand Success

    23:26 Smart Growth Strategies in Cannabis Marketing

    26:24 The Importance of Data-Driven Decisions

    27:21 Closing the Gap: SEO and Market Positioning

    30:27 Maximizing Marketing ROI

    33:03 Understanding Marketing Attribution

    36:14 Navigating Challenges in Client Relationships

    39:19 The Complexity of Marketing in Cannabis

    45:04 Community Engagement and Social Responsibility

    Summary

    In this conversation, John Shute discusses the challenges and strategies of marketing within the cannabis industry, particularly in the context of budget cuts. He emphasizes the importance of trackable marketing efforts, such as email marketing, and the need for brands to focus on consumer retention and data analytics. John also highlights the significance of building a strong brand identity and ensuring product quality and consumer safety. The discussion touches on the evolving landscape of cannabis marketing, the necessity for comprehensive audits, and the value of community engagement initiatives.

    Guest Links

    • https://x.com/johnshute_
    • https://www.linkedin.com/in/john-shute-pufcreativ/
    • https://www.instagram.com/pufcreativ/
    • https://www.youtube.com/channel/UCY2pdmT1-QHKux8728PRy2A
    • https://www.linkedin.com/company/pufcreativ
    • https://pufcreativ.com/

    Our Links

    Bryan Fields on Twitter

    Kellan Finney on Twitter

    The Dime on Twitter

    Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    The Dime is a top 5% most shared global podcast

    The Dime is a top 10 Cannabis Podcast

    The Dime has a New Website. Shhhh its not finished.

    🎥 YouTube: The Dime

    📸 Instagram: The Dime

    https://www.newton-insights.com/


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    48 分
  • How Top Teams Balance Art and Process in Extraction ft. Brian Adams

    How Top Teams Balance Art and Process in Extraction ft. Brian Adams
    2026/01/29
    Exceptional extraction has long been treated as an art.What separates the best teams is not creativity.It is the ability to repeat quality, consistently.And it is not SOP alone.It is judgment applied consistently under real constraints. Constraints that define what is technically possible, operationally realistic, and economically viable.Those constraints tart with understanding your system and tracking the right operational parameters at a level of detail most teams never reach.That depth of understanding is what allows teams to produce a consistent, high-quality end product instead of relying on feel or memory.This week we sit down with Brian Adams to discussHow to balance SOPs with operator flexibilityHow to think clearly about your extraction system and its limitsWhether rolling back adult use in Massachusetts is real or noise Chapters00:00 The Complexity of Extraction Processes03:06 Adapting SOPs for Optimal Results06:04 Understanding Cost Structures in Extraction09:12 The Importance of Hardware in Product Quality12:07 Navigating Consumer Expectations and Feedback15:10 Quality Control and Brand Reputation18:11 Expanding Product Categories and Maintaining Standards21:07 Educating Consumers on Concentrate Differences23:56 The Future of the Cannabis Industry in Massachusetts30:32 The Current State of Cannabis in Massachusetts34:27 The Threat of Opposition and Industry Response39:55 Navigating Negative Perceptions and Future Outlook41:14 The Importance of Industry Unity and Consumer Education42:29 Engaging with Consumers and Building a BrandSummaryIn this conversation, Bryan Fields and Brian Adams delve into the complexities of extraction processes in the cannabis industry, emphasizing the importance of flexibility in Standard Operating Procedures (SOPs) to achieve optimal results. They discuss the significance of understanding cost structures, the role of hardware in product quality, and the challenges of maintaining brand reputation amidst consumer feedback. The conversation also touches on the need for consumer education regarding concentrate differences and the potential future of the cannabis industry in Massachusetts. In this conversation, Brian Adams discusses the current challenges facing the cannabis industry in Massachusetts, particularly in light of recent negative news and opposition movements. He emphasizes the need for industry unity to combat misinformation and protect the rights of consumers. The discussion also touches on the importance of educating consumers about cannabis production and the potential impact of regulatory changes on the industry.Guest Links:https://www.nimbuscannabisco.com/https://www.nimbuscannabisco.com/Our Linkshttps://www.nimbuscannabisco.com/https://www.instagram.com/nimbuscc/https://www.linkedin.com/company/nimbus-cannabis-co/https://www.linkedin.com/company/hudson-botanical-processing/https://www.linkedin.com/in/jb-adams/Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube: The Dime📸 Instagram: The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    43 分
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