Shonali Burke, an award-winning strategist, discusses purpose-driven marketing and the importance of measuring what matters. She emphasizes the need for organizations to focus on outcomes rather than vanity metrics and to build and maintain mutually beneficial relationships with their audiences. Burke also talks about her upcoming book, which aims to provide a non-obvious guide to public relations and communication. She highlights the significance of listening to conversations and engaging in two-way communication on social media. Additionally, she shares insights on getting leadership buy-in, using data and analytics in arts marketing, and effectively communicating an organization's mission and values.

Maria Robles Gonzalez, co-founder of Send It Social, discusses her journey into the world of museums and digital storytelling. She shares insights on the relationship between museums and social media, the value of in-person visits versus digital engagement, and tips for small museums and aspiring museum professionals.

Haydn Corrodus, a social media and digital marketing veteran, joins Warren and Andi to discuss the importance of influencer marketing in the arts and culture world. He emphasizes the need to reframe how we see influencers and the value they can bring to museums and cultural organizations. Hayden also highlights the shift in mindset needed to value online visitors as much as in-person visitors. He shares insights on building a social media team, defining success, and the power of storytelling in content production. Hayden mentions several organizations, such as the Sacramento History Museum and the National Gallery, that are doing a great job with content production.