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Mentorship and representation transforms careers - this truth echoes throughout our conversations with leading SEO professionals in the first installment of our two-part "Best of SEO" episode series.

From personal journeys to strategies for tackling the various technical aspects of SEO, our expert guests reveal how adaptable and human-centered SEO truly is.

As they explore how AI is revolutionizing search, these conversations emphasize the importance of trust and reliability in the field, especially at pivotal career moments.

Episode Highlights:

• Nine SEO industry leaders share personal stories about how mentorship and representation have significantly shaped their SEO careers.
• Guests discuss the importance of authentic self-expression, visibility, curiosity, and the willingness to learn from mistakes can inspire others in the SEO community.
• These SEO experts emphasize that effective SEO strategies are highly tailored to client needs, from technical SEO for large e-commerce sites to content-driven approaches for news outlets.
• The conversation explores how AI is transforming search, emphasizing the ongoing importance of trust, reliability, and innovative algorithms in the evolving landscape.

Episode Links:

🔗 Martha Van Berkel

🔗 Batli Joselevitz

🔗Mike King

🔗Sarah Presch

🔗Fay Friedman

🔗Mordy Oberstein

🔗Chris Long

🔗Wil Reynolds

🔗Britney Muller

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

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In this episode, Danny sits down with LinkedIn Ads expert AJ Wilcox to dive into his marketing journey, his views on mentorship, and his laser-sharp insights into B2B advertising on LinkedIn.

AJ shares how a passion for teaching and authentic connection laid the foundation for B2Linked, an industry-leading agency for LinkedIn Ads.

He discusses the power of mentorship, from hiking with his boss’s boss to mentoring rising marketers in Utah, and shares the advertising strategies that generate real ROI.

Episode Highlights:

• AJ explains why he left SEO and Google Ads behind to become a LinkedIn Ads specialist focused on high-quality B2B leads.
• He shares how weekly mentorship hikes evolved into a career-boosting tradition for local digital marketers.
• Learn the essential elements of effective LinkedIn targeting and why deeper funnel strategies outperform surface metrics.
• Discover the benefits of combining mentorship with marketing expertise—AJ shares his advice for building both.
• AJ compares native LinkedIn Lead Gen Forms vs. landing pages, and how to pick the right tool for your campaign goals.

Episode Links:

🔗 LinkedIn: AJ Wilcox
🔗 B2Linked Agency
🎙️ The LinkedIn Ads Show Podcast

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Send us a text

In this episode of The Digital Marketing Mentor, Danny speaks with Chaya Glatt, a brand strategist and the founder of Brand Authority, about her journey from special education to branding and marketing.

Chaya shares her thoughts on branding as a solution rather than just a service, offering insights into how businesses can use branding to solve real problems.

The discussion touches on the importance of having a strong foundation in brand strategy and the dedication to gaining a deeper understanding of what branding can do for business growth.

She also gives an honest take on parenting and building a successful career in digital marketing as a working mom.

Episode Highlights:

• Chaya shares how her unexpected journey from special education to branding led to her successful career in brand strategy.
• The discussion makes an argument for branding as a solution to business problems, defines it as more than just logos and visuals, and highlights the importance of creating messages that resonate with customers’ true needs.
• Chaya shares actionable advice for startups and small businesses, placing emphasis on the importance of clear messaging and focus on client outreach before worrying about complex branding.
• She discusses the role of AI in branding and explains how it can assist with execution but will never replace the human-driven strategy behind strong brand development.
• Chaya encourages women to embrace their value and lean into the perspective and strengths that come with being a working mom.

Episode Links:

🔗 LinkedIn: /in/chayaglatt
🔗 Website: Chaya Glatt

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.