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What if every dollar spent on ads could be traced to a signed contract, a booked meeting, or a new client? The disconnect between ad spend and revenue isn’t a mystery businesses have to live with.

This problem, the attribution gap, can be solved through methodical thinking, technical capability, and a willingness to build the infrastructure that connects marketing activities to real business outcomes.

In this episode, we pull back the curtain on two concrete case studies using two real companies who faced the maddening reality: their CRM systems and ad platforms weren’t talking to each other. Tune in to see how Optidge built the data bridges that transformed guesswork to strategic growth and implemented deliberate optimization tactics across their ad campaigns to drive further success.

An Optidge "Office Hours" Episode:

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!

Episode Highlights:

• Marketing attribution requires connecting ad platforms to revenue data, not just lead counts.
• Building a feedback loop between CRM and advertising platforms transforms how you optimize campaigns.
• Data silos prevent businesses from understanding which marketing efforts drive actual revenue.
• Custom attribution pipelines can reveal sales cycles, funnel speed, and high-value customer sources.
• Fragmented tech stacks create blind spots that make it impossible to track leads to final conversions.

Episode Links:

• Optidge
• Optidge Services: Hubspot for Paid Media
• Paid Search Association Webinar: Hubspot and Google Ads - Everything You Wanted to Know
• The DM Mentor on Instagram

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Send us a text

In this Office Hours episode, Optidge SEO Manager, Dorit Sasson, shares how her experience abroad as a lieutenant in the Israel Defense Forces shaped her collaborative, team-focused approach to digital marketing and SEO strategy. Drawing from her vast experience teaching, writing, and working with Fortune 500 B2B companies, Dorit discusses how to find ranking opportunities in competitive markets through educational and multimedia-rich content.

She also reflects on SEO’s evolution in the age of AI, emphasizing the importance of balancing innovation with proven best practices. Listeners will walk away with practical insights for managing expectations, earning stakeholder buy-in, and achieving long-term SEO success.

An Optidge "Office Hours" Episode

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!

Episode Highlights:

• Dorit’s time in the military instilled a team-first mindset that shapes her approach to SEO, valuing humility, adaptability, and collective success over individual recognition.
• Her transition from teaching ESL to mastering SEO highlights how teaching and mentorship reinforce expertise, and how curiosity fuels long-term growth in a fast-paced field.
• Dorit’s attention to detail when it comes to page rankings suggests there is untapped potential using educational content, glossaries, and multimedia engagements.
• While AI has revolutionized SEO strategy, Dorit emphasizes that technology should amplify creativity and understanding, not replace it.
• Dorit stresses the importance of managing expectations, communicating value, and positioning SEO as a long-term investment in sustained business growth.

Episode Links:

• Dorit Sasson on LinkedIn
• Optidge’s SEO Services

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Send us a text

Peter Lang, accomplished entrepreneur, investor, and philanthropist, has cracked the code on agency growth through strategic acquisitions, a skill he believes most agency owners are uniquely positioned to master but rarely tap into. As a former agency CEO who executed eight acquisitions before his successful exit in 2022, he offers listeners a refreshingly practical perspective on breaking through growth ceilings with M&A strategies.

In this episode, Peter shares how mentorship has shaped his path, what it takes to prepare for a business exit or transition, and the strategies he’s used to scale companies through mergers and acquisitions. From building high-performance teams to navigating complex deals, Peter delivers insight for entrepreneurs looking to grow intentionally and sustainably.

Episode Highlights:

• Peter Lang’s global education and a semester abroad in Paris shaped his entrepreneurial mindset and opened doors to international business opportunities.
• This episode highlights the role mentorship has played throughout Peter’s career, from tactical advice to aspirational guidance from legendary thinkers.
• Peter gives insights to why agency owners are uniquely suited for mergers and acquisitions, and how M&A can unlock growth far beyond organic scaling.
• Peter’s three keys to mentoring success: Radical Clarity, Accountability With Cadence, and Real-World Playbooks; and how they directly drive results.
• Real-world success stories from Peter’s clients, including multi-million-dollar exits and transformative acquisitions in the digital agency space, gives inspiration to entrepreneurs looking to grow intentionally and sustainably.

Episode Links:

• Lang Acquisitions Website
• Peter’s LinkedIn
• Peter’s Instagram
• 21-Day M&A Email Course for Agency Owners

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.