• 38: How to build a business website using WordPress
    2021/07/06

    In this episode, I want to share with you how to build a business website using WordPress. A website is the foundation of your Internet presence. It gives you complete control over your content and layout. A website can perform a number of tasks like email signups, website forms and ecommerce. Website analytics can give insight into your website visitors. Finally, I will demonstrate how to build a business website using a WordPress theme and plugin.

    For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-build-a-business-website-using-wordpress/.

    Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business. Learn more about digital marketing at https://digitalmarketingextreme.com.

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    29 分
  • 37: How to setup business email
    2021/06/22

    In this episode, I want to share with you how to setup business email. Email is an important form of communication for your business. An email address is also a form of branding so it says something about your business. There are a number of ways to host an email account for your business. Finally, I will demonstrate how to setup email forwarding using Hover.

    For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-setup-business-email/.

    Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business. Learn more about digital marketing at https://digitalmarketingextreme.com.

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    14 分
  • 36: How to configure WordPress
    2021/05/11

    In this episode, I want to share with you how to configure WordPress. When WordPress is done installing, it is a fully functional website. But, it is setup to be a blog and has some sample content. To configure WordPress for your own website, you probably want to delete this sample content. Then, there are a number of helpful configurations to do in the Settings area. Finally, I will demonstrate how to delete the sample content and adjust the default settings.

    For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-configure-wordpress/.

    Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business. Learn more about digital marketing at https://digitalmarketingextreme.com.

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    19 分
  • 35: How to update WordPress
    2021/04/27

    In this episode, I want to share with you how to update WordPress. WordPress is a piece of software and needs to be updated regularly for fixes and new features. Fortunately, WordPress has an easy 1-click process to update WordPress along with themes and plugins. It is a good idea to backup the website files and database first. WordPress will automatically update if there is a security update. If you want, you can configure WordPress to auto-update. Finally, I will demonstrate how to update WordPress using the 1-click process. I will also show how to configure auto-updates.

    For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-update-wordpress/.

    Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business. Learn more about digital marketing at https://digitalmarketingextreme.com.

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    13 分
  • 34: How to send email reliably from WordPress website
    2021/04/13

    In this episode, I want to share with you how to send email reliably from a WordPress website. By default, WordPress sends email using the built-in functions of the programming language it was built with. The issue is that any emails WordPress sends could look like spam since the email didn't come from the email server for that domain name. The solution is to use an email protocol called SMTP to send the email. This can be configured using a WordPress plugin called WP Mail SMTP. Finally, I will demonstrate how to install WP Mail SMTP and configure it on a WordPress website. I hope you enjoy it.

    For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-send-email-reliably-from-wordpress-website/.

    Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business. Learn more about digital marketing at https://digitalmarketingextreme.com.

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    24 分
  • 33: How to create a WordPress website contact page
    2021/03/30

    In this episode, I want to share with you how to create a contact page on a WordPress website. The contact page is one of the standard website page that all websites should have. The contact page should display your contact details like phone number, address and email address. A contact page can also include a website form to fill out and submit. Finally, I will demonstrate how to add a website form to your WordPress website.

    For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-create-a-wordpress-website-contact-page/.

    Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business. Learn more about digital marketing at https://digitalmarketingextreme.com.

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    28 分
  • 32: How to see UTM parameters in Google Analytics reports
    2021/03/02

    In this episode, I want to share with you how to see UTM parameters in Google Analytics reports. UTM parameters allow you to track the campaigns that bring visitors to your website. UTM parameters include source, medium and name and are added to an URL. These URLs can be added to many places on the Internet. UTM parameters are automatic tagging and show up in a number of Google Analytics reports. Finally, I will demonstrate how to setup a test of UTM parameters and then see the results in Google Analytics reports.

    For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-see-utm-parameters-in-google-analytics-reports/.

    Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business. Learn more about digital marketing at https://digitalmarketingextreme.com.

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    17 分
  • 31: How to create typical website pages in WordPress
    2021/02/23

    In this episode, I want to share with you how to create typical website pages in WordPress. Though websites are creative efforts, most have a typical set of pages people look for on a website. These pages are home, about, contact, services, portfolio and privacy. Finally, I will demonstrate how pages are created in WordPress and go through creating placeholder websites pages and a menu.

    For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-create-typical-website-pages-in-wordpress/.

    Digital Marketing Extreme is your source for digital marketing tips and techniques for your home service business. Learn more about digital marketing at https://digitalmarketingextreme.com.

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    29 分