The Digital Loyalty Engine: how vehicle data is reshaping aftersales loyalty
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The Digital Loyalty Engine: how vehicle data is reshaping aftersales loyalty
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Jakob Filippson, VP of Product at Connected Cars, has spent nearly a decade at the intersection of vehicle data and workshop loyalty.
In this episode of The Connected Cars Podcast he walks through the Digital Loyalty Engine framework, from reactive service to proactive outreach to predictive maintenance, and what each stage looks like on the ground.
In conversation with Marcus Gerber, Jakob breaks down the thinking behind the framework and what it means for workshops ready to make the shift.
Topics covered:
- What a proactive morning looks like for a service advisor
- Why reactive service doesn't disappear when workshops go proactive
- How real-time vehicle data changes the customer conversation
- The challenges of moving from reactive to proactive operations
- Where ConnectedWorkshop fits in the loyalty equation
Watch the full conversation: https://connectedcars.io/videos/digital-loyalty-engine/
Read Jakob Filippson's full article: The Digital Loyalty Engine - Turning Data into Loyal Customers: https://medium.com/@jakobfilippson/the-digital-loyalty-engine-bd4c0bc4035c
Learn more about ConnectedWorkshop: https://connectedcars.io/workshop/
Connect with us on LinkedIn or learn more at www.connectedcars.io.