Is your business AI-ready? Join Daoud and Patrick as they unpack AI’s explosive growth, from generative tools to agentic automation. Discover why Shopify’s AI hiring memo sparked debate, how to audit your AI maturity, and why human creativity remains irreplaceable. Essential listening for data-driven marketers in MENA, balancing efficiency with ethics.

In this episode of The Digital Disruption Podcast, join host Patrick and guest Ahmad as they navigate through the evolving landscape of mobile measurement and customer engagement strategies. They kick off with a lively discussion about their upcoming travels and cultural experiences before delving deep into the current challenges and opportunities marketers face in the realms of mobile measurement platforms and customer engagement tools. Ahmad, an expert in these areas, provides insights into the latest trends, the significance of aligning technology with business objectives, and the importance of effective data utilization. They also explore the role of AI in optimizing customer journeys and the crucial interplay between various marketing technologies. Whether you're a seasoned marketer or new to the digital scene, this episode offers valuable perspectives on enhancing customer experience, reducing acquisition costs, and maximizing the potential of your marketing stack. Tune in for a conversation rich with professional insights and practical advice.

In this episode of the Digital Disruption Podcast, we sit down with Sejla Vatres, Principal Product Lead at WellX, a digital insurance platform revolutionizing health and wellness through prevention-first strategies. With over a decade of experience across B2B, B2C, and travel tech in Europe and the Middle East, Sejla shares her insights on what true disruption looks like—solving real user problems, not chasing shiny tech trends.

Discover how WellX is transforming insurance by rewarding users for healthy habits, why AI should be an enabler (not a buzzword), and Sejla’s actionable advice for women breaking into tech. From her work at Saudi Arabia’s Al Mosafer to Dubai’s booming innovation scene, this episode unpacks the art of balancing user obsession, data-driven decisions, and cultural adaptability in fast-evolving industries.