『The Digital Commerce Daily | Google Is Ending Target Overperformance – | 3 ways Etsy is investing in | Why 'a third fewer Chinese packages』のカバーアート

The Digital Commerce Daily | Google Is Ending Target Overperformance – | 3 ways Etsy is investing in | Why 'a third fewer Chinese packages

The Digital Commerce Daily | Google Is Ending Target Overperformance – | 3 ways Etsy is investing in | Why 'a third fewer Chinese packages

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The Digital Commerce Daily — August 13, 2026 In this episode: • Google is killing a key Smart Bidding behaviour in days, and performance marketers running Target CPA or Target ROAS campaigns need to act before August 17th. • Etsy's CEO has laid out a clear three-pillar AI strategy focused on personalisation and discovery — a sign that mid-tier marketplaces are betting on AI to close the gap with Amazon. • The narrative that Europe's new parcel tax has slashed Chinese cross-border shipments by a third is being challenged — and the real data tells a more complicated story for Temu and Shein. Hosted by Marco & Klara. New episode every weekday. Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing
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