Patreon: https://www.patreon.com/c/TheDevilWearsData

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You probably already know this by now, but earlier this year, elf acquired Hailey Bieber's Rhode for the price tag of $1 billion. At the time, a question I had was whether this would be successful long term, or whether it would flop like other celebrity beauty brands have in the past (like Kylie Cosmetics). In fact, I made a whole video exploring that question alone.

A couple of weeks ago, we finally got some answers when elf's filing with the US SEC made clear what was happening behind the scenes with Rhode. I went through the document, and broke down some of the data in this video. This video is data heavy, but filled with a lot of useful info about how beauty companies operate behind the scenes.

Tags: #beauty #rhode #elf #business #finance #economics #makeup

The fashion and beauty industries rely heavily on influencers for sales and marketing. But there are cracks to the foundation that have held up influencer power for the past 2 decades. In this episode, I explore the current state of influencing, the biggest threats to come, and what this will mean for the future. And of course, like in every The Devil Wears Data video, I do it all with data :)Patreon: https://www.patreon.com/c/TheDevilWearsDataTags: #businessofbeauty #business #finance #fashion #bloomberg #fashionbusiness #influencer #influencermarketing #shopping #contentcreation #content

Aritzia has had a really great year, and I wanted to know why. So I dug into company data, listened to some calls, spoke to some friends who love the store, and here's what I gathered. Would love to hear what you think in the comments.You can support the work I do by joining my Patreon, where I do early uploads and provide further insights: https://www.patreon.com/c/TheDevilWearsData

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