In this episode of The Dept. Omar breaks down what people are actually buying online and why most creators and entrepreneurs are stuck trying to sell the wrong thing. Joined by ART.MP4 and Brandon Flakes, the conversation unpacks the real drivers behind high-converting offers, from speed and transformation to identity, proximity, and community. Omar introduces a powerful framework that explains why courses, communities, and products don’t sell on their own and how to reposition what you offer so it actually resonates and makes money. If you’re trying to monetize your knowledge, build better offers, or finally understand why some businesses scale while others stall, this episode will completely change how you think about selling online.

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In this episode of The Dept. Omar celebrates 100 weeks of uploading and breaks down the ONE habit that can completely change your life and business: showing up consistently with one long-form video every week. From building unshakable trust with your audience, to transforming your personal brand, to unlocking indirect opportunities you could never predict, Omar shares the five pillars that have fueled his growth establishing your reason, assembling the right relationships, dialing in your weekly routine, refining your craft, and making clear invitations that move people. This live episode is packed with real stories, mindset shifts, and practical frameworks to help you build a brand people trust, keep your word, and step into the person your business requires you to become. If you want to grow online and finally stay consistent, this conversation will change the way you create forever.

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In this episode of The Dept. Omar sits down with longtime creator Chris Punsalan to break down what it actually takes to build a personal brand in 2026, especially if you’re starting from zero. Chris shares eleven years of hard-earned insights on creating content that gets attention, documenting your real life instead of trying to “perform,” and building a skillset that opens unexpected doors. From turning everyday moments into viral content, to launching digital products, to monetizing small audiences through community and Patreon, this conversation shows you exactly how to build a brand that leads to opportunities, income, and impact. If you want clarity on what to post, how to show up, and how to transform your story into a platform, this episode will give you the blueprint.

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