Securing the perfect location for your dental practice isn’t just about finding space... It’s a strategic decision that can make or break your business.

In this episode, Michael sits down with Max Burrows from Practice Real Estate Group to unravel the unique challenges dental tenants face on their path to establishing successful practices. Max, whose firm exclusively represents healthcare clients, arms listeners with clear guidance on navigating the sometimes overwhelming process of site selection, contrasting the approaches taken by first-time startup owners and multi-site groups. He reveals actionable insights that empower new practice owners to adopt the data-driven mindset typically reserved for seasoned groups, stressing that investing in an A+ location is non-negotiable, even if it means paying a little more in rent.

Max and Michael also dig into the make-or-break details of co-tenancy and why your neighbors matter as much as your square footage. Learn why being adjacent to a grocery store could turn your practice into a local destination or how picking the wrong neighbor can create endless headaches. As the episode wraps, Max shares why engaging a tenant representation broker early is the secret weapon that costs clients nothing, yet can save them from costly pitfalls. He finishes with his hard-won advice on resilience, innovation, and managing the financial curveballs that come your way, making this episode a must-listen for anyone serious about launching their practice.

What You’ll Learn in This Episode:

• The essential differences between site selection for startups versus established practice groups
• How to think like a multi-location group when opening your first practice
• Why prime real estate locations are worth the investment for long-term growth
• The impact of co-tenancy and what to look for in neighboring businesses
• Strategic tips to avoid common real estate pitfalls that plague dental startups
• The value of hiring a tenant representation broker (at no extra cost to you)
• Crucial lease terms that protect you from competitors and costly mistakes
• Max’s proven strategies for managing working capital and unexpected expenses
• The importance of consistent effort and creative problem-solving in business
• How to access Practice Real Estate Group’s exclusive tools, like their startup cost calculator

Ready to uncover the real estate strategies that set successful dental practices apart? Hit play and take your first step toward a smarter, more profitable practice location!

‍

Sponsors:‍

Practice Real Estate Group: healthcare real estate experts with over a century of experience in medical real estate across hundreds of transactions. Visit their site and mention "The Dental Marketer" for a FREE demographic and competition study for your new location! https://practicerealestategroup.com/

Guest: Max Burrows

Business Name: Practice Real Estate Group

Check out Max's Media:‍

Website: https://practicerealestategroup.com/

Max's LinkedIn: https://www.linkedin.com/in/max-burrows-b086351a2/

Practice Real Estate Group's LinkedIn: https://www.linkedin.com/company/thepracticecompanies/

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

‍

Are you missing out on the 70% of new movers ready to switch dentists?

Moving to a new city is both exciting and overwhelming for families, and the decisions they make about healthcare providers often hinge on who they know and trust. In this episode, Michael shares the game-changing strategy of collaborating with real estate agents to secure dental patient referrals. He breaks down why realtors hold unique influence: nearly 70% of movers switch healthcare providers within six months of relocating. Instead of relying on impersonal postcards or blanket marketing, Michael explains how realtors’ endorsements create an authentic sense of belonging and trust (essentials for converting newcomers into long-term patients.)

You’ll hear about three actionable partnership approaches: the heartfelt Welcome Gift Model, the visibility-focused Preferred Partner Model, and community-building Agent Appreciation Event Model. Michael details a step-by-step roadmap for launching these collaborations, from identifying the right realtors to employing value-driven scripts and maintaining strong, ongoing connections. Plus, you’ll learn the crucial missteps to avoid and how hospitality, rather than hard-sell tactics, is the true secret to building both lasting relationships and a thriving dental practice.

What You’ll Learn in This Episode:

• Why realtors are essential connectors for acquiring new patients
• The critical mistakes most dental practices make with local partnerships
• How to implement the Welcome Gift, Preferred Partner, and Agent Appreciation Event models
• A five-step framework for executing successful realtor partnerships
• Scripts and templates to start value-added conversations with realtors
• The follow-up formula to keep relationships warm and productive
• Why tracking results and ongoing engagement matter more than one-time efforts
• How to align your outreach with what motivates real estate agents
• Key ways to replace generic marketing with genuine hospitality
• How this referral system can transform your patient base and practice growth

Don’t miss this episode if you’re ready to build real, lasting relationships that grow your dental practice!

‍

‍

Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

‍

Learn More About the Ground Marketing Course Here:

Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Imagine carving out a dental practice that puts principles and patient well-being above insurance red tape.

That’s exactly what Dr. Kristen Self set out to do in New Braunfels, Texas, building her pediatric dental clinic from the ground up (outside the confines of traditional insurance models.) In this episode, Dr. Self opens up about the emotional rollercoaster and practical challenges of staying independent, describing how she crafted a thriving, holistic, and minimally invasive practice tailored to families who value prevention, transparency, and genuine care.

Discover the pivotal decisions that shaped the fate of her business, from navigating a licensing hurdle that forced a rebrand to leveraging local storytelling for powerful, trust-building marketing. Dr. Self gets candid about the financial uncertainty and the payoff that comes with running a values-driven clinic, all while developing strong team foundations and a unique patient experience. You will walk away with actionable insights on authentic leadership, transparent communication, and creative marketing that connects deeply with your community!

What You’ll Learn in This Episode:

• How to establish a successful out-of-network, holistic dental practice
• The pros and cons of rejecting traditional insurance-based care models
• Ways to use local storytelling and authentic content for impactful marketing
• Building and maintaining transparent communication with both patients and staff
• Strategies for facing business setbacks and staying aligned with your ethics
• Systems that support a calm, reliable, and values-based dental environment
• The importance of community connection for patient engagement and loyalty
• Tools and ideas for effective local advertising and branding
• How adaptability and authenticity drive growth in independent practices
• Leadership lessons for nurturing a resilient, dedicated team culture

Tune in to uncover how authentic vision and creative strategy could be your next step to success!

‍

Sponsors:‍

Practice Real Estate Group: healthcare real estate experts with over a century of experience in medical real estate across hundreds of transactions. Visit their site and mention "The Dental Marketer" for a FREE demographic and competition study for your new location! practicerealestategroup.com

Guest: Dr. Kristen Self

Practice Name: River Smiles Dental

Check out Kristen's Media:‍

Website: riversmilesnb.com

Email: kristenkself@gmail.com

Kristen's Free Downloads: stan.store/DrSelf

Practice Instagram: instagram.com/riversmilesnb

Practice TikTok: tiktok.com/@riversmilesnb

Kristen's Instagram: instagram.com/kristenkself

Kristen's TikTok: tiktok.com/@kristenkself

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!