Are you trapped in the daily grind, or are you steering your practice towards real growth?

In this episode, we explore the heart and mind of dental practice success with Lisa Grogan, a respected dental coach whose journey began by chance and evolved into a passion for transforming practices.

Lisa pulls back the curtain on what it takes to elevate a dental practice beyond clinical excellence. She shows why dentists must step up as business leaders, not just healthcare providers, and how this shift influences everything from patient trust to practice profitability. Through relatable stories and practical strategies, Lisa reveals how communication, mindset coaching, and patient-centered visuals can dramatically increase treatment acceptance. She confronts common stumbling blocks like confusion around pricing, wavering confidence, and limiting beliefs, while spotlighting the use of social media and influencers to attract ideal patients. Above all, Lisa encourages dentists to embrace storytelling and holistic management as essential tools for sustainable growth.

What You'll Learn in This Episode:

• The biggest mindset shifts that help dentists move from clinician to business owner
• How to use effective patient communication to build trust and boost treatment acceptance
• Practical ways to increase transparency and confidence when discussing pricing
• Strategies for leveraging social media and local influencers to grow your patient base
• The role of visual tools and storytelling in educating patients
• How belief systems can limit or expand your practice growth (and what to do about it)
• Step-by-step tactics for implementing mindset coaching in your practice
• Why working on your business matters as much as working in it
• The power of holistic practice management for long-term success

Discover how simple shifts that can make the difference in your dental practice! Press play and start leading your business forward!

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Sponsors:‍

CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestack

Guest: Lisa Grogan

Business Name: Lisa Grogan Dental Coaching

Check out Lisa's Media:‍

Website: lisagrogandentalcoach.com

Instagram: instagram.com/lisagrogan_dentalcoach

Email: hello@lisagrogancoaching.com

Lisa's Social Media Course: lisagrogancoaching.mvsite.app/products/courses/view/1179602/?action=signup

Lisa's Smile Assessment Form: lisagrogandentalcoach.com/online-dental-coaching-resources

Lisa's Social Media Masterclass Video: youtu.be/bDbZJHzilfw

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Want the Reception Call Conversion Kit from this episode? Find it here! thedentalmarketer.lpages.co/reception-call-conversion-kit

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

How do you keep your team fired up for the daily grind of marketing when every door knocked or flyer handed out feels like a small battle?

This episode dives into the motivations that fuel ground marketing success, not just today, but for the long haul. Michael offers strategies that blend the science of internal drive with the enticing pull of external rewards, revealing why relying on only one kind of motivation just doesn’t cut it for ongoing, high-energy performance.

Discover practical ways to spark enthusiasm and resilience in your outreach teams, from turning mundane tasks into engaging challenges to celebrating even the smallest wins. The discussion breaks down how to set achievable micro-goals, link activities to deeper personal values, and reframe setbacks as stepping stones. By the end, you’ll walk away with a toolkit designed to keep your marketing engine running at full speed, without risking burnout or loss of purpose!

What You’ll Learn in This Episode:

• The crucial difference between intrinsic and extrinsic motivation (and why you need both.)
• Proven tactics like gamification, role rotation, and celebrating progress (not just outcomes.)
• How to reframe rejection and keep spirits high during persistent outreach.
• The process of anchoring activities to your team’s personal sense of purpose.
• Why setting micro-goals and visualizing impact can transform marketing results.
• The importance of tangible targets and layering immediate with delayed rewards.
• Preventing burnout while sustaining consistent ground marketing activity.
• Morning mental priming rituals that set your team’s tone for the whole day.
• How to build a motivation system, not just one-off hype.

Ready to energize your outreach and keep your marketing momentum strong? Hit play and level up your team’s motivation now!

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Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Many infants and toddlers struggle with feeding, sleep, or jaw development, and your practice could offer the help they need!

In this episode, Michael sits down with Joy Lantz, an expert in myofunctional therapy and pediatric oral health, to reveal how early dental care can unlock happier, healthier outcomes for children long before their first permanent tooth appears.

Joy shares her groundbreaking approach to identifying issues like tongue ties and low oral muscle tone that often slip past traditional dental and medical screenings. By drawing on her experience as both a clinician and a mom, Joy explains why early screening, multidisciplinary teamwork, and building strong referral networks are critical for supporting whole-child health. You'll walk away with practical strategies to implement this, including team training, building family trust, and overcoming insurance or cultural barriers, all aimed at creating a future where every child receives the collaborative care they deserve.

What You'll Learn in This Episode:

• Signs that oral issues in babies and toddlers frequently go unnoticed
• How early screening can catch hidden problems like tongue ties
• The crucial role of multidisciplinary referral networks (lactation, chiropractic, etc.)
• Practical tips for dental teams to support families with infants and toddlers
• Strategies for pediatric dental practices to manage insurance and outreach challenges
• Why a holistic, collaborative approach leads to better outcomes for young patients
• Insights from Joy’s personal journey as a mother navigating these challenges
• What the ideal, family-centered oral health practice looks like in action

Tune in now to discover how rethinking early dental care could transform lifelong health for children and peace of mind for families!

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The Pediatric Dental Marketing Course is open for enrollment!

This comprehensive course, developed by Minal Sampat and myself, is tailored specifically for pediatric practice owners and their teams. It is designed to turn your pain points into stepping stones for success and to help you become the trusted dental home for countless children in your community. Head over to our site to enroll now! pediatricdentalmarketingcourse.com

Guest: Joy Lantz

Business Name: Joy Lantz

Check out Joy's Media:‍

Website: joylantz.com

Joy's free study club: joylantz.com/dentalinnovationsstudyclub

Joy's Courses: joylantz.com/classes

Joy's Practice: oralfunctions.com

Facebook: facebook.com/JoyLantzPro

Instagram: instagram.com/joylantzpro

LinkedIn: linkedin.com/in/joylantzrdh

YouTube: youtube.com/@joylantz

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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