『The De Facto Personal Injury Podcast』のカバーアート

The De Facto Personal Injury Podcast

The De Facto Personal Injury Podcast

著者： John Schroeder and Kyle Sheldon
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Growing a personal injury law firm requires more than just legal expertise—it demands a clear strategy, strong leadership, and the right systems to ensure long-term success. The De Facto Personal Injury Podcast is the ultimate resource for personal injury lawyers who want to dominate their market and build a thriving firm. In an industry where demand can’t be created—only captured. This podcast dives deep into the strategies that set top-earning law firms apart. We focus on the essential pillars of a successful practice: business, marketing, and accountability. Join us as we explore the marketing tactics, business strategies, and success stories of industry experts, high-performing attorneys, and digital marketing pros to reveal the latest trends and proven methods that work right now. If you're ready to grow, get smarter, and elevate your firm to the next level, you’re in the right place.

Copyright 2025 | All Rights Reserved | Kyle Sheldon & John Schroeder マーケティング マーケティング・セールス 経済学
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  • Mike Budny: Mastering Trust and Likability in Legal Marketing

    Mike Budny: Mastering Trust and Likability in Legal Marketing
    2025/09/30
    Mike Budny is the Director of Strategy at Rankings.io. With decades of expertise in marketing, branding, business development, and advertising, he developed a proven sales training system that blends strategies across disciplines for holistic growth. Taking a hands-on approach, he personally reviews sales setups, uncovers growth opportunities, and guides businesses to close gaps for immediate results. Dedicated to integrity and authenticity, Mike helps organizations not just sell, but sell with confidence—driving sustainable success and elevating brands to new heights in highly competitive markets.In this episode, John, Kyle, and Mike discuss:Mike’s journey from Indiana roots to digital marketing leader for law firmsBranding, storytelling, and authenticity as trust-builders onlineWhy personal injury law is the toughest SEO market to compete inHow private equity consolidation is reshaping legal marketing agenciesSmarter ways for firms to approach SEO, PPC, and lead generationKey Takeaways:Humanizing your brand is essential in legal marketing, where trust and likability serve as the core currencies that attract and retain clients. Building authentic connections online is what sets firms apart.Personal injury law is the most competitive digital battleground, and only those who commit real budgets and long-term strategies can expect to win. Half measures simply don’t work in this space.When private equity takes over, the focus often shifts from quality to margins. Law firms that want lasting results should align with founder-led agencies that invest heavily in talent and client success.In SEO, there’s rarely a middle ground. You’re either ranking on the first page and getting cases, or you’re invisible—dabbling almost always leads to wasted effort and disappointment.The right partner doesn’t just generate leads but ensures budgets, operations, and intake processes work together. This alignment transforms marketing spend into real, measurable ROI.“The two currencies you deal in online, 100% of the time—whether you know it or not—are likability and trust. These two currencies are how we do sales. We buy from those we know, we like, and we trust.” — Mike BudnyConnect with Mike Budny: Website: https://rankings.io/ LinkedIn: https://www.linkedin.com/in/mikebudny/ Email: mike@rankings.io Connect with John and Kyle:Website: https://defactodigitalconsulting.com/LinkedIn: https://www.linkedin.com/in/john-schroeder-b87b3821a/Facebook: https://www.facebook.com/DeFactoDigitalInstagram: https://www.instagram.com/defactodigitalconsulting/Emails: john@defactodigitalconsulting.com, kyle@defactodigitalconsulting.com Show notes by Podcastologist: Angelo Paul TagamaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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    50 分
  • Lexi Poborsky: Crushing AI Fatigue in Law Firms

    Lexi Poborsky: Crushing AI Fatigue in Law Firms
    2025/09/16
    Lexi Poborsky is a dynamic leader in legal technology, currently driving innovation at Supio, a cutting-edge AI platform for plaintiff law firms. Born and raised in Western Washington, Lexi is a proud Washington State University alum. With years of experience supporting plaintiff attorneys, she has traveled nationwide, connecting firms with advanced solutions to streamline casework and maximize outcomes. Her career spans roles at Oasis Financial and Physician Life Care Planning, giving her unique insight into both the legal and medical aspects of personal injury law. At Supio, she is passionate about empowering firms of all sizes to harness AI, elevate client service, and achieve remarkable results.In this episode, John, Kyle, and Lexi discuss:The rise of AI in personal injury law and how Supio is reshaping caseworkWhy law firms struggle with document overload and how AI solves itOvercoming fears about AI replacing legal staff and jobsThe impact of AI on small law firms competing with industry giantsData protection, HIPAA compliance, and how Supio prevents AI “hallucinations”Key Takeaways:Supio was designed exclusively for plaintiff personal injury firms, giving them tools to manage overwhelming documentation, generate accurate medical chronologies, and simplify case preparation. This specialized focus allows firms to work smarter, not harder.Rather than replacing legal staff, AI operates as a powerful ally that removes the burden of repetitive, document-heavy tasks. This frees up attorneys and paralegals to prioritize client communication and case strategy.Solo and small practices no longer have to feel disadvantaged against large firms. By leveraging AI, they can identify red flags, catch critical details, and elevate case value with the same sophistication as industry giants.Supio sets itself apart by embedding strict compliance standards into its platform. With HIPAA compliance, SOC 2 certification, and non-retention of sensitive data, law firms can adopt AI confidently without compromising client security.Technology isn’t just about efficiency—it’s about outcomes. Firms using Supio have seen settlement values increase by as much as 20–30%, proving AI is quickly becoming essential for forward-thinking practices that want to maximize results.“At this point in AI, we still need AI plus people. It's not taking everybody's jobs, but what it does is it alleviates all of that painstaking, really document-heavy work, and allows our teams that we support to focus on what really matters, like client communication or ensuring that that settlement value is as high as possible, depending on all the different circumstances of the case.” - Lexi PoborskyConnect with Lexi Poborsky: Website: https://www.supio.com/ LinkedIn: https://www.linkedin.com/in/lexi-poborsky-207a6710a/ Email: lexi@supio.com Connect with John and Kyle:Website: https://defactodigitalconsulting.com/LinkedIn: https://www.linkedin.com/in/john-schroeder-b87b3821a/Facebook: https://www.facebook.com/DeFactoDigitalInstagram: https://www.instagram.com/defactodigitalconsulting/Emails: john@defactodigitalconsulting.com , kyle@defactodigitalconsulting.com Show notes by Podcastologist: Angelo Paul TagamaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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    26 分
  • Anthony Higman: The Hidden Realities of Google Ads for Lawyers

    Anthony Higman: The Hidden Realities of Google Ads for Lawyers
    2025/09/02
    Anthony Higman is the CEO of ADSQUIRE and one of the world’s leading experts in PPC and Local Service Ads. With years of experience driving results for a top plaintiff law firm and multiple digital agencies, he has mastered the art of building high-performance legal marketing campaigns. Anthony’s journey began with an early fascination for iconic brands like Coca-Cola, which grew into a passion for advertising and storytelling. After graduating from West Chester University of Pennsylvania, he quickly rose to lead paid advertising strategy at a major law firm, expanding into new markets with bold creative and precise targeting. Today at ADSQUIRE, Anthony delivers hands-on, expert-level paid media management that maximizes ROI for every budget.In this episode, John, Kyle, and Anthony discuss:The challenges Google’s automation and AI pose for personal injury lawyersWhy keyword targeting still matters and where Google is moving away from itThe impact of hyper-personalization and fingerprinting on ad visibilityHow transparency, attribution, and management fees affect law firms working with agenciesPractical advice for PI firms choosing the right paid ads partnerKey Takeaways:Google’s automation and AI initiatives work well for e-commerce, but they often overlook industries like legal advertising. Personal injury lawyers face unique challenges that don’t fit neatly into Google’s automated systems.Even with its flaws, Google Ads continues to dominate search and remains the single most reliable way for law firms to drive cases and client leads. No other platform matches its scale and impact.Hyper-personalization has changed the game, creating scenarios where every user sees something different. This makes it increasingly difficult for law firms and agencies to measure performance with confidence.Many SEO agencies charge significant fees yet deliver little transparency on actual results. By contrast, PPC campaigns often provide a clearer ROI and faster client acquisition when managed by true experts.To avoid costly mistakes, law firms should partner with agencies that demonstrate passion, transparency, and flexibility. Steering clear of long-term lock-in contracts ensures firms can adapt quickly if strategies stop working.“The best ones out there, the best ones at marketing period, are stupidly passionate about this thing.” - Anthony HigmanConnect with Anthony Higman: Website: https://adsquire.com/ LinkedIn: https://www.linkedin.com/in/anthony-higman-a3656a46/ Connect with John and Kyle:Website: https://defactodigitalconsulting.com/LinkedIn: https://www.linkedin.com/in/john-schroeder-b87b3821a/Facebook: https://www.facebook.com/DeFactoDigitalInstagram: https://www.instagram.com/defactodigitalconsulting/Emails: john@defactodigitalconsulting.com , kyle@defactodigitalconsulting.com Show notes by Podcastologist: Angelo Paul Tagama Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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    31 分
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