『The David Andrew Wiebe Show』のカバーアート

The David Andrew Wiebe Show

The David Andrew Wiebe Show

著者： David Andrew Wiebe
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Covering how independent artists and creatives can transform into self-guided professionals in the modern age. Build a fan base, create an impact, and establish a lasting income from your creativity. Podcasting since 2009, host David Andrew Wiebe is an award-winning entrepreneur, multi-award-winning composer, and award-winning and best-selling author.© 2026 David Andrew Wiebe マネジメント・リーダーシップ リーダーシップ 経済学 音楽
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  • Complete Independent Artist Website Tutorial

    Complete Independent Artist Website Tutorial
    2026/10/16
     Do you have an artist website? What platform did you build it on? Are you leveraging it to the greatest extent possible? Do you know why websites matter more than ever? In this episode of The David Andrew Wiebe Show, David walks you through setting up your new independent musician website from scratch. He also reveals his favorite tools and how he uses them to assist in the process. In This Episode: Why you must prioritize your website and email list as an artist The advantage WordPress holds over every other website builder Where to register your domains and get hosting How to draft a website design using AI (and the secret chatbot I use) The cheat code to building on WordPress The best tool for building an artist fan list The WordPress plugins I use (keeping it REAL simple) Designing an eye-catching homepage Designing an interior page – discography and music releases Key Resources: Ellipsus Namecheap SiteGround ChatLLM Divi Theme Kit Transcription: Today we’re looking at building an artist website. This tutorial is long overdue and probably should have come out alongside my first book, The New Music Industry. Back around 2015, putting together a video like this was a heavy lift because both hardware and software were more complex and expensive. Now the tools are accessible, editing is smooth, and putting together a tutorial like this is far more straightforward. Before jumping into the setup, we need to address why websites still matter. I have always believed you must have a space you own and control – a central hub where all your work resides. That’s your website. You control the colors, fonts, layout, logos, and imagery. That all falls under artistic branding, which dictates how the world perceives your work. Furthermore, you need to publish accurate information about yourself on your own domain. If there is no definitive, factual source documenting who you are, search engines and AI summaries will simply fabricate details about you. Many artists still insist that an Instagram profile, a Facebook page, or a YouTube channel counts as a website. They do not. Building exclusively on third-party platforms is building on rented land. Social media is valuable for distributing content, but rules change, accounts get restricted, and algorithms cut off your reach. You must own the racecourse and collect fan email addresses. This tutorial focuses on self-hosted WordPress using the Divi theme framework. WordPress provides genuine portability; if a host ever goes out of business, you can easily migrate your site elsewhere. If you don't intend to build a content-rich site, platforms like Bandzoogle can work, but WordPress provides ultimate control over your design and digital assets. You can do this. There is no genetic predisposition to technical setup or productivity. To start, we register our domain at Namecheap. After purchasing a domain, you point the DNS nameservers to your web host – in this case, SiteGround – using ns1.siteground.net and ns2.siteground.net. Inside SiteGround, you can set up a new domain or create a subdomain, such as music.davidandrewwiebe.com. With one click, SiteGround installs WordPress. Before building out pages, I used ChatLLM to draft a clean design wireframe based on strong visual hierarchy – keeping primary calls to action, featured music, and email opt-ins above the fold, like the clean layouts used by major artists. Next, we install our theme framework. Divi from Elegant Themes is ideal because its visual drag-and-drop builder makes laying out custom sections painless, and their lifetime license is very cost-effective. Inside WordPress, we install a few essential plugins: Kit (formerly ConvertKit) for email capture, Classic Editor Plus, Sassy Social Share, and an XML sitemap tool. After activating Divi, we set our global typography and color palette in the theme customizer – using a warm ivory background, a deep burgundy accent, and charcoal text with DM Serif Display and Inter fonts. Next, we strip out default sidebar widgets and build our core page structure: Home, Music, About, Contact, and Email. In the Divi visual builder, we construct the homepage section by section: We create a split hero section with an artist photo on one side and a headline, a single H1 title, a custom burgundy button, and an email prompt on the other. Below that, we add full-width dividers, a featured music showcase for the EP No Escape, and an inline Kit email opt-in form. We then create the Music page, laying out an H1 header, a featured release block for the Makeshift Romance EP, and a three-column release grid for catalog titles, complete with direct streaming links. While fine-tuning borders, spacing, and mobile responsiveness takes some patience, the core framework comes together cleanly in just over an hour. You now have a central, self-hosted platform where casual listeners can become owned subscribers. Take ownership of your platform, build your email list, and I’ll ...
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    1 時間 15 分
  • First Impressions: Stage by Groove Gainer

    First Impressions: Stage by Groove Gainer
    2026/10/02
     David was recently invited to check out Groove Gainer’s Stage – an app that helps turn your streaming listeners into real fans. In this episode of The David Andrew Wiebe Show, he takes you behind the scenes and explores the platform for the first time. While this isn’t a thorough tutorial, the first look gives you a good idea of what Stage can offer and how you can leverage it for your music. David plans to follow up this episode with additional instalments. In This Episode: What Stage by Groove Gainer is and what it does How Stage could replace multiple tools you’re already using Dashboard tour and features Building a Smart Link with Stage Checkout code to get a free month of Pro Key Resources: Stage: Enter code DAWCAST at checkout for a free month of Pro Transcription: Today I’m checking out Stage by Groove Gainer. This is the first time I’ve looked at this platform, so you’re coming along for the ride. I do know a little bit about it because I took a quick peek at the website beforehand. Initially, I thought this was a service like Songwhip. Honestly, I’d like a solid Songwhip replacement, since it was great before but isn't quite as good as it used to be. Stage allows you to turn your streaming listeners into a proper email list, which is something most of us can agree is very much needed. Looking at the website, it does look a bit like Songwhip: one link, every platform. If it provides detailed fan insights right out of the gate, that’s pretty incredible. It also includes an EPK builder, multi-platform streaming analytics, playlist pitch campaigns, a smart link feature, fan email marketing tools, and an AI music growth advisor. Let's dive inside and start poking around. I'm copying my Spotify artist link into the setup. Don’t be surprised if I don’t have a huge streaming audience; I didn't build my career off streaming, even though I've used it and profited from it. Once the profile links, the dashboard presents four main pillars: your identity, your data, your tools, and your AI manager. Under Artist Core, you connect your streaming and social profiles – Spotify, Apple Music, YouTube, SoundCloud, Bandcamp, Instagram, TikTok, and X. HANI, the built-in AI, reads your profiles to learn your catalog and sharpen its suggestions. The Data Stream section syncs monthly listeners, followers, and audience locations across 7, 14, and 28 days to give you real data without vanity metrics. Then there is the Strategy Engine, which offers seven core tools for releasing and promoting music. The Smart Link builder creates one page for every release across every platform, and best of all, it captures fan emails. That is how a casual stream becomes an owned fan. The suite also features a playlist fit analyzer, a Spotify promotion service that pitches to real curators, press release drafts, email marketing to your smart link contacts, and a release calendar. At the center of it all is HANI, your AI growth manager, which helps write pitch emails, draft release statements, and plan 30-day release campaigns. Testing the smart link builder with my synthwave track, "City Lights," the platform lets you select visual themes, customize colors, and paste in the track URL to populate links for Deezer, Apple Music, and Spotify automatically. That gives you a clean, functional landing page in seconds. I plan to return and update you as I continue exploring the promotion tools and seeing what they can do for my catalog. If you want to check it out for yourself, you can get your first month of Stage Pro for free using the code DAWCAST. Subscribe to The David Andrew Wiebe Show Thanks for listening. If you enjoyed this episode of The David Andrew Wiebe Show, take a moment to subscribe. You’ll receive updates for future episodes, PLUS weekly digests and empowering music career recommendations sent directly to your inbox. Let’s make your passion goals a reality. We’re here to help. Until next time, stay empowered.
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    9 分
  • The New AI-Age Artist Model

    The New AI-Age Artist Model
    2026/09/25
     AI can handle most of the grunt work. Its ability to complete the task to your satisfaction depends heavily on the quality of the instructions given. But it’s hard to deny that automation is now well within reach for the average person. It’s just a matter of how you utilize it. In this episode of The David Andrew Wiebe Show, David explores how business models have been changing in the age of AI, and how artists can adapt these models to their careers. In This Episode: How James Schramko has adapted to the AI age, and what that means for artists The psychological effect of giving everything away The multi-step funnel model Why capturing emails is still essential The supporter model New ways to leverage your content and frameworks Why singular calls to action (destinations) are crucial How you can better leverage platforms like Patreon and KLEQ The educator model Positioning your content to attract your target audience Key Resources: Trapped in Your Own Business? The Model That Frees You (Two Decades of Receipts) Patreon KLEQ The “Free Frameworks, Pay for Personal Access” Model Entrepreneur coach James Schramko has been in the online space for 20 years. In that time, he’s never seen faster change in the last year. The core of his business model remains the same. He runs a membership site that gives his students access to his knowledge and expertise. What has changed is the number of offers he promotes (which is down to one, called Mentor, which he charges $1,800 USD per month for), and the number of things he’s giving away (ALL of his playbooks). This is, effectively, the “Free playbooks, pay for personal access” model. Playbooks James used to charge for what he calls his “playbooks,” which we could also call processes, frameworks, secrets, whatever word rings true. This is what he’s now giving away, entirely for free. The psychological effect, as David points out, is “Whoa, I can’t believe he’s giving all of this away. But I’m not sure how to apply it. So, I should hire him to show me.” Paying or Personal Access What can’t AI duplicate? Personal experience, taste, judgment, accountability. This is not to say there won’t come a time when AI won’t be able to do these things, mind you. The point is, even if you’ve got all the information in hand, if you don’t understand it, find it too cumbersome to implement it yourself, or want to ensure you’re applying it correctly, your instinct is going to be to pay for access to the person who created the frameworks in the first place. And as someone who’s opening the kimono on everything, don’t you think you should charge more for access to you? The 3 AI-Age Artist Models David shares three possible AI-age artist models. He quickly admits there may be others and would love to hear your thoughts. Here are the approaches covered in this episode: The multi-step funnel model. Give away everything upfront. Make your entire discography available for free in exchange for an email address. When visitors enter their email address, they are taken to the next page where they’re introduced to your offer – e.g., private membership, monthly live calls, merch items, etc. for $127 per month. The supporter model. Post your lyrics, guitar tabs, and sheet music to your blog. Set up a podcast where you share all your music, commentaries, interviews, and other audio content. For video, create lyric videos, music videos, behind-the-scenes content, and rig rundowns. Drive all traffic to Patreon or another subscriber-based platform that can be monetized. The educator model. As a music producer, you’d showcase your recording process, gear, techniques, software, approach, microphone positions, and so on. Position your content for the audience you want to attract. Then, charge a premium to hire you. This is just one example of an educator model, and other approaches can work. Subscribe to The David Andrew Wiebe Show Thanks for listening. If you enjoyed this episode of The David Andrew Wiebe Show, take a moment to subscribe. You’ll receive updates for future episodes, PLUS weekly digests and empowering music career recommendations sent directly to your inbox. Let’s make your passion goals a reality. We’re here to help. Until next time, stay empowered.
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    11 分
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