『The Currency of Visibility | Marketing Strategies for Underrepresented Experts』のカバーアート

The Currency of Visibility | Marketing Strategies for Underrepresented Experts

The Currency of Visibility | Marketing Strategies for Underrepresented Experts

著者: Carrolee Moore | Visibility Strategist for Underrepresented Experts
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概要

Just being visible for visibility sake isn’t the goal. Getting paid is. The Currency of Visibility podcast is where ambitious business leaders and entrepreneurs learn how to turn their credibility into cash. Hosted by powerhouse strategist and founder of The Podcast Pitching Society, Carrolee Moore, this isn’t just talk. It’s a blueprint. Most weeks, Carrolee is in the teacher’s seat, breaking down the exact strategies she uses to help 6- and 7-figure experts grow their thought leadership and bottom line revenue. No fluff. No vanity metrics. Just the moves that actually bring in business. Every so often, she’s joined by high-earning founders who pull back the curtain on how they leveraged their personal brands to grow sustainable businesses that survive algorithm changes, market shifts, and the hype cycle. If you are ready to stop chasing attention and start owning the kind of visibility that fills your calendar and your bank account, you are in the right place. Let’s growwww! Topics covered in this podcast: Proven visibility strategies How to build a personal brand that pays How to get featured on high-trust podcasts How to build authority with a small audience How to create a signature story framework Content marketing for service providers Hosted on Ausha. See ausha.co/privacy-policy for more information.Carrolee Moore 出世 就職活動 経済学
エピソード
  • The BAFTA Incident: What Black & Brown Experts Need to Know About Visibility, Power & Protection in Predominantly White Spaces
    2026/02/26

    Visibility without power is dangerous, especially for Black and brown experts. The 2026 BAFTAs broadcast a racial slur shouted at Michael B. Jordan and Delroy Lindo despite having a two-hour tape delay to edit it out. In this episode, I'm breaking down what the BAFTA controversy teaches us about building strategic visibility as a Black or brown expert in predominantly white industries. You'll learn how to protect yourself when entering high-profile spaces, why being invited doesn't mean you have power, how to negotiate contracts and set boundaries before accepting visibility opportunities, and why McKinsey research proves diverse teams outperform homogeneous ones by 39%. This, making your perspective a competitive advantage, not a diversity checkbox.


    IN THIS EPISODE, YOU'LL LEARN:

    • Why being in the room isn't the same as having power in the room—and what that means for your visibility strategy

    • Why you should never be "just happy to be there"—your job is to change the genetic makeup of every room you enter

    • How to stand on business like Serena Williams: showing up as your full self even when industries demand you conform


    RESOURCES MENTIONED:

    • McKinsey "Diversity Wins" Report (2023): https://www.mckinsey.com/featured-insights/diversity-and-inclusion/diversity-matters-even-more-the-case-for-holistic-impact

    • Join The Currency of Visibility Collective (FREE): https://www.skool.com/covcollective

    • Download the DIY Profitable Podcast Pitch Kit: https://pitchkit.thepodcastpitchingsociety.com/

    • Book a Visibility Strategy Session: https://theprofitablepodcastguest.io/


    CONNECT WITH CARROLEE:

    Website: https://thepodcastpitchingsociety.com/

    LinkedIn: https://www.linkedin.com/in/carroleemoore

    Instagram: https://www.instagram.com/carroleemoore/


    ABOUT THE SHOW: The Currency of Visibility is where ambitious business leaders and entrepreneurs learn how to turn their credibility into cash. Hosted by Carrolee Moore, founder of The Podcast Pitching Society, this show delivers strategic visibility strategies for 6- and 7-figure experts—especially women and people of color—who want to grow their thought leadership and revenue. Because if your visibility doesn't make dollars, it doesn't make sense. https://thecurrencyofvisibility.com/


    SUBSCRIBE & REVIEW: If this episode resonated with you, subscribe on Apple Podcasts or Spotify and leave a review to help more experts discover the show.


    Hosted on Ausha. See ausha.co/privacy-policy for more information.

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    31 分
  • How Bad Bunny's Halftime Show Proves You Don't Need to Chase Trends to Make Money
    2026/02/12

    If you've ever thought "I didn't get into business to become a marketer" or "I'm spending way too much time on content," this episode is your intervention. You're running two full-time jobs. One you love, and one that's draining the life out of you. In this episode, I'm breaking down exactly how to get off the social media hamster wheel and build visibility that doesn't require you to live on Instagram. From the seven-step framework that turns one piece of long-form content into weeks of marketing to why your email list should get more attention than your Instagram feed, this is your blueprint for running your business without burning out on content creation.


    IN THIS EPISODE, YOU'LL LEARN:

    • How to audit your time and discover just how many hours you're actually wasting on social media marketing (and what to do about it)

    • How to start with long-form content first so you stop re-recording the same reel 47 times trying to get it "perfect"

    • How to treat social media like the appetizer it is, not the entire meal—and why your email list and community are where your real money lives

    • The seven-step framework: Create one long-form piece, repurpose existing content, schedule everything, use social to drive traffic to what you own, prioritize email and community, and leverage current events as case studies


    RESOURCES MENTIONED:

    • Join The Currency of Visibility Collective: https://www.skool.com/covcollective

    • Book a 30 min Visibility Strategy Session with Carrolee: https://theprofitablepodcastguest.io/


    HOMEWORK FOR THIS EPISODE:

    1. Audit your time—track how many hours you're spending creating, editing, scheduling, and reviewing content vs. writing emails and engaging with your community

    2. Share your plan for batching and repurposing content now that you have the framework


    CONNECT WITH CARROLEE:

    Agency Website: https://thepodcastpitchingsociety.com/

    LinkedIn: https://www.linkedin.com/in/carroleemoore

    Instagram: https://www.instagram.com/carroleemoore/


    ABOUT THE SHOW: The Currency of Visibility is where ambitious business leaders and entrepreneurs learn how to turn their credibility into cash. Hosted by Carrolee Moore, founder of The Podcast Pitching Society, this show delivers strategic, no-fluff visibility strategies that help 6- and 7-figure experts grow their thought leadership and bottom line revenue. Because if your visibility doesn't make dollars, it doesn't make sense. https://thecurrencyofvisibility.com/


    SUBSCRIBE & REVIEW: If this episode resonated with you, subscribe to The Currency of Visibility on Apple Podcasts, Spotify or your favorite podcast platform and leave a review. Your feedback helps more experts find the show and build visibility that actually pays.


    Hosted on Ausha. See ausha.co/privacy-policy for more information.

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    49 分
  • How to Show Up Authentically When Life Gets Hard (Without Oversharing or Disappearing)
    2026/02/05

    What do you do when life gets messy? When grief hits, when your industry faces controversy, or when the world feels like it's falling apart? Most experts disappear. They go radio silent, waiting for things to feel "right" again. But here's the truth: disappearing is costing you more than you think. In this episode, I'm showing you exactly how to show up with integrity when times are hard, how to navigate the line between strategic authenticity and performative vulnerability, and how to maintain momentum even when you're operating at 60% capacity. This is your blueprint for building authority that lasts through the hard times.


    IN THIS EPISODE, YOU'LL LEARN:

    • How to show up authentically during personal crisis without making your pain the centerpiece of your brand

    • How to distinguish between performative vulnerability (exhausting your audience) and strategic authenticity (building trust while honoring your humanity)

    • How to decide what to share publicly: The three questions to ask before posting anything vulnerable (Is this serving my audience or just me? Am I sharing from healing or hurt? Does this build trust or erode authority?)

    • How to navigate industry controversy with integrity using a four-step framework: Get clear on your values, consider the impact on your clients, speak from values not fear, and be willing to evolve

    • How to acknowledge what's happening in your life without oversharing the details or making it your entire content strategy

    • How to protect your business from the real cost of going silent: broken compound effects, trust taxes, lost opportunities, and momentum you can't afford to lose


    RESOURCES MENTIONED:

    • Join The Currency of Visibility Collective: https://www.skool.com/covcollective

    • Download the DIY Profitable Podcast Pitch Kit: https://pitchkit.thepodcastpitchingsociety.com/

    • Book a 30 min Visibility Strategy Session with Carrolee: https://theprofitablepodcastguest.io/


    CONNECT WITH CARROLEE:

    Agency Website: https://thepodcastpitchingsociety.com/

    LinkedIn: https://www.linkedin.com/in/carroleemoore

    Instagram: https://www.instagram.com/carroleemoore/


    ABOUT THE SHOW: The Currency of Visibility is where ambitious business leaders and entrepreneurs learn how to turn their credibility into cash. Hosted by Carrolee Moore, founder of The Podcast Pitching Society, this show delivers strategic, no-fluff visibility strategies that help 6- and 7-figure experts grow their thought leadership and bottom line revenue. Because if your visibility doesn't make dollars, it doesn't make sense. https://thecurrencyofvisibility.com/


    SUBSCRIBE & REVIEW: If this episode resonated with you, subscribe to The Currency of Visibility on Apple Podcasts, Spotify or your favorite podcast platform and leave a review. Your feedback helps more experts find the show and build visibility that actually pays.


    Hosted on Ausha. See ausha.co/privacy-policy for more information.

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    23 分
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