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The Culture Lane

The Culture Lane

著者: Marcus Amick
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There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.

© 2025 The Culture Lane
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  • New Zone: The Growing World of Micromobility
    2025/12/10

    Shared electric scooters and e-bikes aren’t a fad—they’re reshaping urban transportation. Veo reports that 35% of its trips replace car journeys and 72% of riders drive less, contributing to a 31% rise in shared micromobility trips in North America in 2024. In this episode of The Culture Lane, Alex Keating, Veo’s vice president of policy and partnerships, unpacks the company’s Shifting Gears report and what it reveals about the future of micromobility.

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    30 分
  • Steering a Brand: Marketing VW in a New Era
    2025/12/03

    Navigating today’s U.S. auto market is no small feat—especially for a brand as iconic as Volkswagen. In this episode of The Culture Lane, we speak with Rachael Zaluzec, chief marketing officer and senior vice president at Volkswagen of America, about how VW is growing its U.S. customer base while staying true to its roots, from its storied heritage to a modern lineup that includes the all-electric ID. Buzz.

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    28 分
  • Leaning into AI: The Shifting Dynamics of Car Shopping
    2025/11/26

    Car shopping today can mean endless calls, emails, and texts from dealers all promising the perfect deal, adding to the stress of finding the right vehicle at the right price. In this episode of The Culture Lane, we explore how digital car-buying platform CarEdge is using AI to reduce the anxiety of purchasing a vehicle. The guest is Zach Shefska, co-founder and CEO of CarEdge, who shares how the tech is reshaping dealer–customer interactions and empowering consumers in new ways.

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    25 分
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