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What if your employees are your most important audience?

In this episode of The Culture Coach Podcast, Wendy Brand sits down with marketing and culture strategist Lori Castillo to explore the powerful connection between internal culture and external brand. Drawing from her leadership experience at organizations including Procter & Gamble, CoverGirl, and NatureSweet, Lori shares why the world's strongest brands don't start with advertising—they start with the employee experience.

Together, Wendy and Lori discuss how culture influences customer trust, employee engagement, innovation, retention, and ultimately, business performance. They also unpack why culture isn't a "soft" initiative but a business strategy that leaders must intentionally design and reinforce every day.

Whether you're a CEO, business owner, HR leader, or people manager, this episode will challenge the way you think about culture—and leave you with practical ideas for building an organization where both people and business thrive.

Learn more about Lori's work at Venntion and connect with her on LinkedIn.

Website: https://venntion.com

LinkedIn: https://www.linkedin.com/in/loricastillo/

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With 25+ years of leadership experience, spanning multiple roles across corporations and non-profits, I have gained a wealth of experience in understanding what makes organizations successful.

FREE DOWNLOAD - The Culture Strategy Audit:
https://culturecoachwendy.com/cultureaudit/

FREE Online Mini Course - The C.E.O. Reset:
https://culturecoachwendy.mykajabi.com/offers/zqP7fYvR/checkout

CONNECT WITH ME
Website: CultureCoachWendy.com
LinkedIn: Linkedin.com/in/wendybrand/
Instram: Instagram.com/culturecoachwendy
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The CultureCoach Podcast Page: CultureCoachWendy.com/podcasts/

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What does it look like to build a career that's more than one thing, and do it out in the open? In this episode, Wendy sits down with Jennifer Doty, a former Fortune 100 vice president who spent nearly 20 years at MetLife before her role was eliminated and she was forced to reimagine everything.

Today, Jennifer is thriving with a portfolio career that includes a leadership role at tech startup ThreeFlow, two published books, a speaking practice, and a growing business with LivePure. She shares what she learned about identity, reinvention, and what it really takes to lead with intention ...both for yourself and for your team.

Jennifer's Books

• Just Lead: What Your Boss Will Never Teach You, But Experience Will — A practical, easy-to-read guide to the leadership lessons that only come from experience. Think coffee table book meets leadership manual.
• Find the Right Now Role — Written from the moment Jennifer received the call that her role at MetLife was eliminated, this book walks readers through the emotional and practical journey of job loss and what to do next — from taxes and benefits to building a network from scratch and making a job out of looking for a job.

Connect with Jennifer Doty

• Website: https://threeflow.com
• LinkedIn: https://www.linkedin.com/in/jennifer-sierveld-doty/
• Instagram/Other: https://www.instagram.com/jsierveld/

Resources Mentioned

• ThreeFlow — Technology platform helping group insurance carriers and brokers exchange data more efficiently: https://threeflow.com
• LivePure — Supplement and nutrition company Jennifer partners with: https://livepure.com/
• Jennifer's Books — Available on Amazon https://www.amazon.com/stores/Jennifer-Doty/author/B0BGJT4FCX?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a69d4aec-f1ca-47e7-ab2c-53c141c729a2

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The Culture Coach Podcast is dedicated to helping leaders and organizations build intentional, people-first cultures. New episodes drop (insert schedule).

____________________________
With 25+ years of leadership experience, spanning multiple roles across corporations and non-profits, I have gained a wealth of experience in understanding what makes organizations successful.

FREE DOWNLOAD - The Culture Strategy Audit:
https://culturecoachwendy.com/cultureaudit/

FREE Online Mini Course - The C.E.O. Reset:
https://culturecoachwendy.mykajabi.com/offers/zqP7fYvR/checkout

CONNECT WITH ME
Website: CultureCoachWendy.com
LinkedIn: Linkedin.com/in/wendybrand/
Instram: Instagram.com/culturecoachwendy
YouTube: YouTube.com/@CultureCoachWendy

The CultureCoach Podcast Page: CultureCoachWendy.com/podcasts/

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Building a successful business is one challenge. Building one that maintains strong values, accountability, and a healthy culture as it grows is another.

In this episode of The Culture Coach Podcast, Wendy Brand sits down with Shannon Badger, co-founder of Badger CPA, to talk about what it really takes to grow a firm while staying true to the values that matter most.

Shannon shares how what started as a small side hustle in 2009 evolved into a thriving accounting and advisory firm serving complex industries—including construction, engineering, nonprofits, and government contractors. Along the way, she and her team learned how intentional leadership, clear expectations, and strong systems play a critical role in shaping culture.

Together, Wendy and Shannon explore the connection between core values, leadership standards, and operational systems, and why culture isn’t just about what organizations say—it’s about what they consistently reinforce.

This conversation is full of practical insights for founders and leaders who want to build organizations where people feel valued, expectations are clear, and teams can truly thrive.

Shannon Badger is the co-founder of Badger CPA, a San Antonio-based accounting and advisory firm specializing in outsourced accounting, fractional controller, and CFO services.

The firm serves organizations in high-compliance and complex industries including construction, engineering, nonprofits, and government contractors. Shannon and her leadership team are passionate about building a firm that combines high accountability, excellent client service, and a strong commitment to people and family.

Website
https://badgercpa.com

Email
Shannon.badger@badgercpa.com

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____________________________
With 25+ years of leadership experience, spanning multiple roles across corporations and non-profits, I have gained a wealth of experience in understanding what makes organizations successful.

FREE DOWNLOAD - The Culture Strategy Audit:
https://culturecoachwendy.com/cultureaudit/

FREE Online Mini Course - The C.E.O. Reset:
https://culturecoachwendy.mykajabi.com/offers/zqP7fYvR/checkout

CONNECT WITH ME
Website: CultureCoachWendy.com
LinkedIn: Linkedin.com/in/wendybrand/
Instram: Instagram.com/culturecoachwendy
YouTube: YouTube.com/@CultureCoachWendy

The CultureCoach Podcast Page: CultureCoachWendy.com/podcasts/