『The Creative Penn Podcast For Writers』のカバーアート

The Creative Penn Podcast For Writers

The Creative Penn Podcast For Writers

著者： Joanna Penn
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Writing Craft and Creative BusinessCopyright The Creative Penn アート マネジメント・リーダーシップ リーダーシップ 個人的成功 文学史・文学批評 経済学 自己啓発
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  • Navigating Uncertainty And Fearless Persistence In A Long Term Creative Career With Adam Leipzig

    Navigating Uncertainty And Fearless Persistence In A Long Term Creative Career With Adam Leipzig
    2026/04/27
    How can you navigate uncertainty in a constantly changing market? Why is persistence the key to a sustainable creative career? Plus why distribution is so important, and the four ways to monetise your creative work. All this and more with Adam Leipzig. In the intro, my reflections on running an author-publisher business after a fantastic e-commerce workshop run by Blubolt, and why you will always pay for marketing with either your time or your money; AI-Assisted Artisan Author webinars; and last call for my Kickstarter Bones of the Deep – J.F. Penn. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Adam Leipzig is a producer, former studio executive, and educator whose work spans film, media, and technology. He served as a senior executive at Walt Disney Studios and as President of National Geographic Films. His film credits include March of the Penguins and Dead Poets Society, with projects recognised by the Academy Awards, BAFTA, the Emmys, and Sundance. He is the author of several books on filmmaking and his latest book is Fearless Persistence: Creative Life, Creative Work, and the Ten Laws of Culturenomics. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes Why writing books still matters in a world saturated with visual mediaThe Jeffrey Katzenberg “next” lesson and the power of fearless persistenceHow uncertainty and the “long middle” are essential parts of the creative processWhat film editing can teach writers about cutting, shaping, and refining their workThe 10 Laws of Culturenomics, including why awareness is not desire and why distribution is everythingHow generative AI is changing filmmaking — and why creatives should be the architects, not the tools You can find Adam at AdamLeipzig.com. Transcript of Interview with Adam Leipzig Jo: Adam Leipzig is a producer, former studio executive, and educator whose work spans film, media, and technology. He served as a senior executive at Walt Disney Studios and as President of National Geographic Films. His film credits include March of the Penguins and Dead Poets Society, with projects recognised by the Academy Awards, BAFTA, the Emmys, and Sundance. He is the author of several books on filmmaking and his latest book is Fearless Persistence: Creative Life, Creative Work, and the Ten Laws of Culturenomics. Welcome to the show, Adam. Adam: Thank you so much for having me, Jo. Jo: I'm excited to talk to you today. You have written several books, but you have worked on many more films. So I wondered, why do you think books still have a part to play in reaching people? What do you love about writing books that is different to your filmmaking work? Adam: You can put so much information in a book, and the beautiful thing about a book is that you can pick it up wherever you want, whenever you want, and leave it off and go back to it. It's just waiting for you and it's there. It really allows me, and other authors like me, to share information in a different way, with more details and more stories and more specificity. I love the ability to just share that information and have it always available. You don't need a device, you don't need to have a subscription. You can just go to it whenever you want. You asked me what I love about writing. Like a lot of writers, I'm not sure I love writing, but I do love having written. The thing about a book is that it's a very solitary exercise. A film is a highly collaborative exercise. No movie gets made by one person. It's made by hundreds or sometimes thousands of people. But this book is just me and a laptop and notes and a lot of thought. It's a very introverted, almost monkish existence while you're doing that, and then it has to go out into the world—and that's when it really starts to interact with people. So there's this huge difference between being alone and being always in a collaborative environment, which is what happens when I'm making a movie. Jo: Most listeners will be independent authors in some way, and a lot of us do this because we're control freaks. We like being the only people. So how is that different? You mentioned collaboration in the film industry, but is it almost freeing to do a book without having that? I mean obviously you have editors and publishers and stuff, but— Is it freeing in some creative way? Adam: It is really nice, because there is not another point of view in the room and I can just say what I feel and know that that's there. At the same time, you're right—I have had some amazing editor help and I've had some great early readers that have given me feedback on it and ...
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    1 時間 9 分
  • Kickstarter Tips for Authors: Rewards, Shipping, Marketing, and Lessons Learned

    Kickstarter Tips for Authors: Rewards, Shipping, Marketing, and Lessons Learned
    2026/04/20
    Kickstarter has become a key part of the author business for those who want to make more money per book, connect directly with readers, and produce beautiful editions they're proud of. In this episode, I share excerpts from interviews with Oriana Leckert, Head of Publishing at Kickstarter, Russell Nohelty, and Sacha Black, alongside my own hard-won lessons from six campaigns that have now made over $140K combined. Whether you're considering your first campaign or looking to refine your process, we cover everything from overcoming your fears to rewards, fulfilment, shipping, marketing, and why I keep coming back for more. In the intro, Writing StoryBundle; Spotify Expands Audiobook Features and Printed Books; Draft2Digital Activation and Maintenance Fees; comment by Kevin McLaughlin; and Barnes & Noble Press change to Minimum Retail Price for Printed Books; AI-Assisted Artisan Author webinars. This show is supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Joanna Penn is an award-winning New York Times and USA Today bestselling author of thrillers, dark fantasy, short stories and travel memoir under J.F. Penn and also writes non-fiction for authors and hosts The Creative Penn Podcast. What Kickstarter is and why it works differently from a normal book launch The fears that held me back for almost a decade — and whether they were justifiedStarting small: Why you don't need sprayed edges and special hardbacks to run a successful campaign. Creative reward ideas beyond merch: digital rewards, experiential rewards, naming rights, and bundling your backlistCommon mistakes that sink campaigns: overestimating your reach, getting shipping costs wrong, and not allowing enough timeFulfilment realities, printing timelines, and reinvesting profit into future stockMarketing your campaign: pre-launch signups, content marketing, email lists, social media scheduling, and Facebook/Meta adsMy update for campaign #7, Bones of the Deep: what's changed, what I'm doing differently, and how AI tools are part of my process nowWhy I now love Kickstarter campaigns and how the spike income model fits a sustainable creative career You can find my Kickstarter campaign for Bones of the Deep here (until 5 May, 2026) and all my previous campaigns here. Introduction Jo: In this episode, I've included excerpts from my own previous solo show about Kickstarter, as well as excerpts from interviews with Oriana Leckert, the Head of Publishing at Kickstarter; Russell Nohelty, who has done lots of successful Kickstarter campaigns and teaches direct sales; and Sacha Black, who did a six-figure campaign last year. I've also added my updates to the end of the episode filling in any last thoughts. You can listen to the full episodes here: Kickstarter for Authors with Oriana LeckertThe Mindset and Business of Selling Direct with Russell NoheltyLessons Learned and Tips from Pilgrimage, My First Kickstarter CampaignTwo Different Approaches to Selling Direct with Sacha Black and Joanna Penn What is Kickstarter, and why use it instead of a normal book launch? Here's Oriana Leckert, Head of Publishing at Kickstarter — and the numbers she shares will be higher now, as the episode is from February 2025. Oriana: Kickstarter is a crowdfunding platform. We are unique in the crowdfunding landscape for a few reasons. We are only for creative projects, so you can't use Kickstarter for medical bills, investment funding, or charitable donations. Every project has to create something new to share with the world. Jo: Have you got any numbers on how big the Kickstarter industry is now with publishing, or anything you can share around that? Oriana: Yeah, I would love to. First I'll tell you Kickstarter overall by the numbers. Since our inception, there have been 273,000 projects funded, eight and a half billion — with a “b” — billion dollars pledged, from more than 24 million backers. In publishing specifically, we've had 69,000 projects launched, 3.2 million unique backers, and over $380 million pledged to campaigns. I have lots of other stats, but a few things I'll share. The publishing category keeps growing The publishing category has grown year over year, every year since 2017, in terms of number of projects launched, number of projects successful, and the overall success rate. There has never been a dip since 2017. Another stat I really love about the publishing category: if you look at campaigns that have at least 25 backers, the overall success rate is 84%. I think that's really telling, because 25 backers is a little bit more than your mum, your best friend, the folks who are essentially obligated to support anything you do. So if you can get a little bit beyond that inner circle, your chances of succeeding on the platform are tremendously high. Backers are paying more — and waiting longer Another thing I wanted to call out — I just got some new numbers around this. The average backing amount per backer across ...
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    1 時間 34 分
  • Special Editions, Seasonal Podcasts, and the Art of Low-Key Book Marketing with Sara Rosett

    Special Editions, Seasonal Podcasts, and the Art of Low-Key Book Marketing with Sara Rosett
    2026/04/13
    Are you tired of the hustle-harder approach to book marketing? What if a quieter, more creative strategy could work just as well — and feel a whole lot better? How can special editions, physical letters, and library outreach bring readers to your books without the daily grind of ads and social media? Sara Rosett shares her low-key approach to marketing, direct sales, and the creative business of being an indie author. In the intro, dealing with uncertainty, and Becca Syme's Quit books; The Successful Author Mindset; Building resilience and the creative lies that writers tell themselves [Wish I'd Known Then]; On Writing – Stephen King; Big Magic – Elizabeth Gilbert; This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Sara Rosett is the USA Today bestselling author of over 30 books across 1920s mysteries, cosy mysteries, and travel mysteries, as well as nonfiction for authors. She's also the co-host of the fantastic Wish I'd Known Then podcast. In this episode: Why low-key, personality-driven marketing can be more sustainable than aggressive advertisingHow to pitch your books to libraries using a simple email strategyThe pros and cons of special editions, physical letters, and Kickstarter campaignsShifting from retailer-first releases to direct sales through a Shopify storeCo-writing nonfiction and the power of series bundles for reader discoveryDrawing creative inspiration from other industries and international storytelling trends You can find Sara at SaraRosett.com and at WishIdKnownForWriters.com Transcript of the interview Jo: Sara Rosett is the USA Today bestselling author of over 30 books across 1920s mysteries, cosy mysteries, and travel mysteries, as well as nonfiction for authors. She's also the co-host of the fantastic Wish I'd Known Then podcast. Welcome back to the show, Sara. Sara: Hi, Jo. Thanks for having me. It's great to be back. Jo: It is great to have you back. You were last on the show five years ago, around February 2021, and we talked about writing a series — and you have a great book on that. But first up, give us an update. What does your author business look like right now, and what are you up to with your writing? How Sara's author business has evolved Sara: Well, it's changed a lot. I sat down to think about this and I thought, yes, I have got into direct sales. I've done Kickstarters. I have a Shopify store now. I've really shifted from releasing first on the retailers. I don't really do that anymore. I've done some special editions, some physical things — I'm sure we'll talk about those later. Still doing the podcast with Jamie, the Wish I'd Known Then podcast, we're still doing that. I also have a Mystery Books podcast, which is an episodic podcast that comes out in seasons. I do a short season, about one a year, so I keep doing that. Writing some nonfiction. I did the trope book with Jennifer Hilt for mystery and thriller. And writing-wise, I've created a spinoff, a short spinoff in the 1920s series. I'm still loving the 1920s timeline. But I've slowed down a little bit on the releases. Busy, but good. Jo: Busy, but good. All right, we're going to get into all of those things. Although I must say I had forgotten about your Mystery Books podcast and going to seasonal. I also had my second podcast, Books and Travel, which is now on a kind of hiatus, but going to a seasonal approach is actually really interesting. Do you find that listeners come back to that podcast? The power of a seasonal podcast Sara: Yes, and it surprises me because I've always thought you have to be weekly with a podcast to gain any traction at all, which I think is the best way to do it. You can build an audience quickly then, but I just knew I couldn't sustain that. So when I set out, I started with maybe seven to ten episodes and I did them each year — each year has had a season — and I do five to ten episodes. Readers find it, and I have highlighted specific books. I think maybe they're searching for a podcast about the Thursday Murder Club or something like that. They find it that way, and I get downloads, just steady downloads throughout the year, and I don't do much. I do some Pinterest pins for that, and that's about all I do. This is one of those things — it's the kind of low-key marketing that's low threshold, but it does work. I think if your readers are looking for stuff to listen to about the topic you write about, it could be a good way to do some low-cost, long-tail marketing. I love it. I keep doing it because I love it. Jo: That's great. Low-key marketing that fits your personality Jo: As you mentioned, I really wanted to talk to you about this low-key, non-hype marketing. ...
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    1 時間 4 分
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