In this candid conversation, real estate developer Ginger Hitzke joins Lonely at the Top to talk about what it really costs to lead with heart. A first-generation business owner who went from housing insecurity to building over 2,000 affordable apartments, Ginger shares how she carries the emotional and ethical burden of her work — deciding rent increases, managing cash flow, and being both landlord and renter advocate.

She opens up about the loneliness of being “the one who decides,” her lifelong fear of slipping back into poverty, and why compassion often costs money. Ginger also talks about embracing Soft Girl Summer as a new boundary practice, the power of “unearned self-confidence,” and why every leader should be brave enough to say, “I don’t know.”

This episode is an honest portrait of a woman who leads from both grit and grace, proving that strength and softness can coexist at the top.

✨ Episode Highlights

• Isolation is part of the deal: Ginger describes how even after 18 years leading her own company, the sense of isolation “never ends” within an organization.
• The cost of conscience: The woman behind 2,000 affordable units shares how deciding rent increases for hundreds of residents each year tests both her heart and her balance sheet.
• Better me than someone who doesn’t care: Ginger explains why she continues to shoulder difficult decisions because she knows she’ll do it with integrity.
• Scrappy by necessity: Growing up with housing insecurity, she built her business from survival instinct, and yet still carries the fear of “ending up in the gutter.”
• The reality of leadership: From cash flow panic to employee dynamics, Ginger names the unspoken truth: leadership is hard, and pretending otherwise helps no one.
• Soft Girl Summer: After decades of overextension, she’s learning to do less, set tighter boundaries, and become “less accessible” as an act of growth.
• Unearned confidence: Ginger reflects on the self-assurance she’s always carried and how owning it has become one of her greatest assets.

Ginger recommends:
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