This week, it’s just Brian and Adam (aka Unki) holding down The Cool Fireman Podcast kitchen table while Doug and Matt are on duty. The topic? Food—our favorite firehouse meals, family go-tos, recipe wins, and even a few epic fails.

Brian shares highlights from a year of his recipes featured in the Burn Box and announces that Unki will be taking over as the Burn Box recipe guy for the next 12 months. The two swap their top three dishes loved at home and in the firehouse, discuss cooking techniques for brisket, pork butt, breakfast spreads, and easy griddle favorites, and debate everything from smash burgers to fat caps.

You’ll also hear:

• Brisket prep, smoking tips, and rest time debates.

• Why pork butt might be the most versatile cut for the firehouse table.

• The beauty (and danger) of breakfast casseroles and quiches.

• Unique dishes like easy cheesy shrimp sandwiches and quesadillas for a crowd.

• Hamloaf gone wrong, alligator done right, and cow tongue redemption.

• Unexpected flavor combos that actually work—yes, even cheese whiz & pico on a hot dog.

Call to Action:
Drop a comment with your firehouse favorite and your family’s go-to dinner. Bonus points if it’s something quick, affordable, and firehouse-friendly.

Sponsors:
🔥 Unki’s Seasoning – Elevate your meals with seasoning blends that work for home and the firehouse.
🔥 Burn Box – This month’s FD Collector’s Club features another exclusive shirt and gear drop.

#FirehouseCooking #FirefighterLife #TheCoolFiremanPodcast #FireServiceCulture #BurnBox

The Cool Fireman Podcast crew is together in person at the South Atlantic Fire Rescue Expo (SAFRE) in Raleigh, NC! This year’s special guest is keynote speaker Sam Massa, founder of FireTech and HiViz LED Lighting, back for another powerful conversation one year after his first appearance.

We dive into Sam’s incredible journey—from small beginnings and a failed business to dominating the fire apparatus lighting market and speaking on the main stage. Sam shares lessons on leadership, integrity, resilience, and why putting the customer first is at the heart of FireTech’s success.

You’ll hear stories from his early days in biofuels, the “lost shipment” UPS hustle, challenging industry norms (like the FireTech Brow Light), and how courage, commitment, and community guide his work. The crew also talks about the importance of legacy, not giving up, and asking “why” in the fire service.

In This Episode:

• Live from SAFRE 2025 – the energy, the people, and the North Carolina fire service community.

• Sam Massa’s path from side hustles to FireTech industry leadership.

• Lessons learned from business failure and how they shaped a customer-first approach.

• Why asking “why” can change the fire service (and lead to better fire truck designs).

• Balancing growth, inventory, and staying lean in a competitive market.

• The three C’s: Courage, Commitment, Community.

• How business can be a tool for good in the fire service.

If you’ve ever wanted insight into innovation in the fire industry, how to build something from the ground up, and how to keep integrity at the forefront, this is an episode you can’t miss.

🎧 Listen now – and check out Sam’s work at FireTech and join the FireTech Squad on Facebook for more.

#SAFRE #FireTech #FirefighterPodcast #FireServiceLeadership #TheCoolFiremanPodcast #FireServiceInnovation

In this episode, the crew sits down to unpack one of the most foundational questions in the fire service:
What does it really mean to be a fireman?

Through stories, experiences, and a whole lot of heart, the guys dive into the core values of the job and what separates the patch from the purpose.

🔥 This Week’s Topics Include:

• Why service to others is at the center of the fire service

• The difference between having the job and living the calling

• How gratitude, humility, and pride shape a fireman’s mindset

• What it takes to earn the title, not just wear the uniform

💬 Roundtable Reflections:

• Matt shares why serving others is a pillar of leadership and fulfillment

• Doug reflects on how the title of fireman is earned through action

• Brian talks about staying grounded in purpose throughout your career

• Freddy discusses the role of legacy, mentorship, and kitchen table culture

🧯 Key Takeaways:

• Firefighting is a blue collar craft with white-hot impact

• Purpose > position — your actions define your influence

• It’s not about how many fires you’ve been to, it’s about how you show up every day

🗣️ “Well said.”

📢 CALL TO ACTION:
What does being a fireman mean to you?
Tag us, comment, or share your take—we want to hear it.

🚨 New episode drops every Friday!
🎧 Available on Spotify & YouTube

Thanks for listening to Episode 117 – and for continuing to do the job for the right reasons.