In this episode of The Cookbook, host Iris Goldfeder welcomes Nina Froriep, a mentor in video creation and social media engagement. They discuss the evolution of video content, the importance of planning and engagement strategies, and the realities of entrepreneurship. Nina shares her journey from traditional film production to creating impactful videos for social media, particularly LinkedIn. The conversation emphasizes the significance of community, content planning, and the challenges and rewards of being an entrepreneur. In this conversation, the speakers delve into the intricacies of creating engaging content on LinkedIn, mastering video production for business, and the critical role of consistency in achieving business goals. They also explore the challenges of navigating political conversations in a professional context and the importance of mindfulness and emotional control in business interactions. The discussion is rich with practical insights and personal anecdotes, making it a valuable resource for small business owners and content creators.

Learn More About Nina Here:

https://clockwiseproductions.com

Chapters

00:01 Welcome to The Cookbook

02:10 The Journey of Video Creation

06:09 Transitioning to Social Media Video

10:04 Content Planning and Engagement Strategies

17:52 Entrepreneurship Insights and Advice

24:53 LinkedIn Engagement and Community Building

32:53 Creating Engaging Content on LinkedIn

37:09 Mastering Video Production for Business

42:40 The Importance of Consistency in Business

49:28 Navigating Political Conversations in Business

56:21 Mindfulness and Emotional Control in Business