We lay out why buyers now outresearch sellers and how authority has replaced pressure. We share a concrete path for social selling, the collective intelligence model behind Content Crib 6.0, and why reputation warms every cold touch.

• buyers entering with more research than reps
• authority and public trust replacing aggressive tactics
• collective intelligence as a team production model
• event details for Content Crib 6.0 in Bentonville
• alumni talks, prework, and small-team collaboration
• Content Crib RX: social selling and frameworks
• warming cold outreach through reputation
• avoiding pitch slaps and earning the ask
• personal branding in trust-based industries
• the Dan Gallagher example of top-of-mind recall

If anybody's listening to this, they want to come, just you know send us a DM or something of that nature and we'll connect with you

Go out to that www.contentcrib.co

We challenge the flood of AI-generated content and make the case for human-led storytelling that builds trust, even as new tools like Comet, Atlas, Gemini, and Sora reshape the workflow. We draw a clear line between influence and thought leadership, argue for transparent rules, and offer a simple playbook to show up with credibility.

• authentic video outperforms synthetic content
• new AI browsers and Sora’s rapid video generation
• costs, hype, and the potential AI bubble
• real use cases that save time and money
• leaders using AI to amplify connection
• platforms moving to label and demonetize AI content
• Italy’s influencer rules and rising scams
• thought leader versus influencer clarified
• every business needs a public expert voice
• industries leading the shift: healthcare and finance
• trust framed as the new currency
• a practical starter playbook for B2B founders

We will find a guest next episode. That’s who we’re gonna do.

We unpack how Content Crib 5.0 turned hesitation into action, with founders, clinicians, and investors building clear voices and posting in real time. Exit 156 Capital brought portfolio leaders and reinforced why thought leadership drives real outcomes in healthcare and beyond.

• recap of the Bentonville event and sponsor alignment
• portfolio impact stories and credibility in the room
• why thought leadership matters for founders and operators
• humility over hierarchy and fast collaboration
• exercises: talking logo and brand DNA
• moving from perfectionism to momentum
• LinkedIn strategy and audience focus
• plans for 6.0: live video creation and outside voices
• invite-only structure and community standards

If you do hear this episode and you’re interested in Content Crib 6.0, if we have spots open, DM myself or Chris on LinkedIn and we’ll get it figured out