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The Content Brief

The Content Brief

著者： Scott Murray
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 The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Murray guides you through each episode. He adds insights into consumer behavior, humanized communication, and modern marketing strategy, offering a comprehensive perspective that ties all elements together. Designed for both B2B and B2C audiences, The Content Brief is committed to delivering substantial value while honoring your time.2025 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Connecting on Social: Do We Sound Like Humans or Radio Ads?

    Connecting on Social: Do We Sound Like Humans or Radio Ads?
    2025/07/30

    This week, we examine how templated language can dehumanize LinkedIn DMs, the tendency to overthink our video content, the benefits of trying out Instagram, and how to transform a mobile experience into a Disney ride.

    You'll hear:

    • How LinkedIn DMs that start with "At" instantly sound like radio commercials
    • Keelyn Hart's advice for a different approach to DMs
    • How the same templated language problem shows up in emails and social posts (and makes people tune out)
    • Video advice from LinkedIn's Purna Virji and Deya on why imperfect videos focused on conversations work best
    • A conversation with Instagram expert Corey Walker about how businesses can turn to Instagram in 2025.
    • Insights from Brandon Beatty about how Disney's ride design provides a path for creating mobile customer experiences that feel like stories, not transactions.

    This episode delves into why we obsess over perfection when audiences crave authenticity, and explores why trying new approaches might be exactly what your connections need.

    Get the full show notes with links - https://www.yourcontentbrief.com/connecting-on-social-do-we-sound-like-humans-or-radio-ads/
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    51 分
  • Has Human Language Disappeared in Content?

    Has Human Language Disappeared in Content?
    2025/07/16

    This week, we’re looking at the gap between what marketers say and what they actually do—and how that disconnect shows up in their messaging, their goals, and their use of AI.

    You’ll hear:

    • Why so many “human” content strategists still sound robotic (via insight from Christopher Penn)

    • A frustrating but telling look at where marketers are putting their focus in the year ahead, thanks to Rand Fishkin

    • A thoughtful breakdown of what real conversion looks like and what it says about content, inspired by Matt Cornelison and Andy Crestodina

    • A conversation with Sabrina Amjad from Vanbri Consulting about the current pros and cons of AI in business

    • And an idea from Roger Dooley on how AI could help improve emotional intelligence.

    This episode’s full of questions worth asking if you’re serious about content that connects—and not just content that fills space.

    All links and show notes can be found here - https://www.yourcontentbrief.com/has-human-language-disappeared-in-content/
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    52 分
  • What's Going on With The Podcast?

    What's Going on With The Podcast?
    2025/05/07

    Just touching base with you about what's been going on and what to expect next!
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    5 分
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