This is a real treat! Magali is a personal hero of mine because of how she shows up as herself in real life and on LinkedIn. We talk about being authentic, how to 'weaponize your weird, and how you (the listener) can show up as yourself and make better connections on LinkedIn

Welcome Friends! In this episode I interview Grant Vermeer about how he uses LinkedIn to help service academy families buy and sell homes nationwide

Grant, a Naval Academy graduate, Navy veteran, and military spouse turned real estate professional, explains how frequent moves pushed him to build a hybrid consulting model and brand himself as a nationwide real estate point of contact for Service Academy families.

He shares that LinkedIn began working after consistent posting and clear niche messaging, leading to unexpected referrals and DMs from “silent” followers. Grant outlines how his headline, banner, calls to action, and commenting strategy reinforce his positioning, and he describes three content pillars: Navy/Academy stories, real estate authority content (including a newsletter), and “working out loud” case examples that drive inquiries. He shares two action steps: block 60–90 minutes to batch content and spend 15 minutes commenting in your niche.

00:00 Welcome and Guest Intro

01:13 Grant’s Background Story

03:57 Military Spouse Brand

04:18 Nationwide Real Estate Niche

07:31 LinkedIn Click Moment

11:12 First DMs and Proof

14:41 Headline and Profile Strategy

18:30 Content Pillars and Working Out Loud

20:09 Newsletter Authority Strategy

20:30 Case Study Post That Converts

22:49 Small Audience Big Impact

24:43 Serve Your Niche On Purpose

26:29 LinkedIn Mistakes Realtors Make

28:34 Storytelling That Builds Trust

30:02 Two Quick LinkedIn Fixes

31:25 Guests With Great LinkedIn

34:41 Wrap Up And Sign Off