In this episode, Talila Kroy, Wayne Findlay, and Ian Aldridge explore why traditional marketing methods are failing accountants and how the "trust recession" is changing the game. Discover why partnerships and human-to-human connections are becoming the most effective way to grow your practice in an increasingly noisy digital landscape.

• Why SEO and traditional marketing are becoming less effective with AI disruption
• How the trust recession is making cold marketing nearly impossible
• Why partnership marketing delivers higher quality leads at lower cost
• The importance of niching and becoming known for a specific expertise
• How to leverage your partners' databases for events and workshops
• Why quality partnerships beat quantity every time

1. Traditional marketing budgets can be significantly reduced when you have structured partnerships in place
2. Clients referred through partners convert at 75% compared to much lower rates from cold marketing
3. Trust is transferable—when a trusted advisor refers you, clients come with confidence
4. Every accountant should identify their niche and communicate it clearly to partners
5. Partnership marketing allows you to speak directly to target markets through your partners' audiences

"If you think about us at Emple, we've had the privilege of working with a lot of businesses and they've spent tens of thousands of dollars on their marketing funnels and websites. And half the time it's totally hit and miss." - Talila Kroy

"If I was to set up an accounting firm again, my marketing budget would be a lot lower than what it was back in the day, just through partnership having a good partnership structure set up." - Wayne Findlay

"When you are referring clients because we've got a relationship, you want to make sure that the clients that we send are of higher quality. There's accountability there too." - Ian Aldridge

Information, including registration details, for Roundtable events for Accountants: https://thebackroomop.com/thepartnershipeffect

Talila Kroy - Emple

• Website: emple.com.au
• LinkedIn: linkedin.com/in/talila-kroy
• Specialisation: Building partner ecosystems for fast-growing businesses

Wayne Findlay - The Back Room

• Website: thebackroomop.com
• LinkedIn: linkedin.com/in/waynenz
• Specialisation: Offshoring solutions for accounting firms

Ian Aldridge - Progressive Legal

• Website: progressivelegal.com.au
• LinkedIn: linkedin.com/in/ianaldridge1
• Specialisation: NewLaw firm for growing Australian businesses

Co-host - Anthony Perl - Podcasts Done For You

• Website: podcastsdoneforyou.com.au
• LinkedIn:

In this inaugural episode, Talila Kroy (Emple), Wayne Findlay (The Back Room), and Ian Aldridge (Progressive Legal) reveal why partnerships are essential for accounting firms navigating AI disruption and the trust recession. Discover how to become a true trusted advisor while achieving sustainable growth and freedom.

• Why the "trust recession" makes partnerships more critical than ever for accountants
• How to build a structured partnership ecosystem with 7-8 strategic partners
• The three freedoms framework: wealth, time, and stress-free living
• Why quality partnerships beat quantity every time
• How to break down barriers between accountants and lawyers for seamless client experiences
• The difference between ad hoc referrals and embedded partnerships

1. Partnerships provide the human-to-human connection that AI cannot replace
2. Structure and formalisation are essential; casual referrals aren't enough
3. Every accountant needs 7-8 strategic partners serving the same clients
4. Getting professionals on the same page early prevents conflicting advice
5. What you can't achieve alone, you can accomplish with aligned partners

"What you can't achieve as an individual, you can achieve with a group of aligned parties working for the same client." - Talila Kroy

"It's not about having hundreds of partners—it's about having good quality partners and making sure the relationship is structured." - Wayne Findlay

"When accountants and lawyers get on the same page early, clients receive better advice and have more confidence in both professionals." - Ian Aldridge

Information, including registration details, for Roundtable events for Accountants: https://thebackroomop.com/thepartnershipeffect

Talila Kroy - Emple

• Website: emple.com.au
• LinkedIn: linkedin.com/in/talila-kroy
• Specialisation: Building partner ecosystems for fast-growing businesses

Wayne Findlay - The Back Room

• Website: thebackroomop.com
• LinkedIn: linkedin.com/in/waynenz
• Specialisation: Offshoring solutions for accounting firms

Ian Aldridge - Progressive Legal

• Website: progressivelegal.com.au
• LinkedIn: linkedin.com/in/ianaldridge1
• Specialisation: NewLaw firm for growing Australian businesses

Co-host - Anthony Perl - Podcasts Done For You

• Website: podcastsdoneforyou.com.au
• LinkedIn: linkedin.com/in/adperl/