『The Colture Playbook and Mastering The Music Business』のカバーアート

The Colture Playbook and Mastering The Music Business

The Colture Playbook and Mastering The Music Business

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 In this episode, we break down the powerful connection between discipline, cultural capital, and financial independence in the music industry with Ty as he gives us a deep dive into The Colture Playbook, Vol. 1. We open by exploring why discipline is one of the most overlooked success drivers in today’s music landscape. Ty explains how consistent habits, intentional decision-making, and long-term thinking separate rising artists from those who burn out—especially in an industry where time, money, and opportunities are often wasted. We dive deep into the concept of cultural capital and how it gives young artists access to rooms, relationships, and resources without traditional financial backing. Ty introduces the idea of the “$30,000-a-year mentality”—a practical framework for building financial discipline, staying grounded, and creating sustainable growth in your music career. You’ll also learn about unconventional funding methods for independent artists looking to maintain ownership and control. From protecting your masters and licenses to understanding how music licensing works (think “renting a house” but for your art), Ty breaks down strategies that help artists stay empowered. We discuss alternatives to predatory label advances and payday-loan-style deals—highlighting tools like Sound Royalties, American Express, and PayPal working capital that can help artists secure funding without losing their creative or financial rights. The episode closes with an essential walk-through of a complete artist management checklist—covering music registration, touring logistics, brand development, online presence, and everything artists should have in place before scaling up. We also look ahead to Colture Playbook Volume 2, the next guide designed to elevate creators with even sharper insights and strategies. Throughout the conversation, we highlight the importance of integrity, accountability, and community, especially among Black professionals navigating the music business. This episode is a must-listen for artists, managers, entrepreneurs, and anyone seeking smarter, more sustainable ways to build a career in today’s music ecosystem. Learn more about your ad choices. Visit megaphone.fm/adchoices
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