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  • Why Most Celebrity YouTube Channels Fail (And The Ones That Don't)

    Why Most Celebrity YouTube Channels Fail (And The Ones That Don't)
    2026/09/17
    This week we brought our team in to rank celebrity YouTube channels in a head to head bracket to figure out who's actually cracked the code. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 19 分
  • 11 Marketing Rules every Creator needs to know: Kate Tolo

    11 Marketing Rules every Creator needs to know: Kate Tolo
    2026/09/09
    Today on The Colin & Samir Show we sit down with Kate Tolo, the genius behind Bryan Johnson. Most people know Bryan from his quest to solve aging, but Kate is his co-founder, girlfriend, and the creative mind who took him from 2000 followers to over 10 million, a Netflix documentary, and a $60 million fundraising round. She walks us through her 11 rules for virality, backed up by the real emails, tweets, and thumbnails she's used to build the brand. It's a rare look at the actual playbook behind one of the internet's most viral personal brands. Check out Shopify: https://www.shopify.com/colinandsamir Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 分
  • Inside YouTube's New View Count, Monetization Rules, and Netflix Fight

    Inside YouTube's New View Count, Monetization Rules, and Netflix Fight
    2026/09/03
    Let's talk about the recent YouTube updates Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分
  • The New Rules of YouTube (2027)

    The New Rules of YouTube (2027)
    2026/08/19
    Today on The Colin & Samir Show we sit down with Paddy Galloway, the YouTube strategist behind over 10 billion views for channels like Red Bull, Jesser and the Philadelphia Eagles. Paddy comes back every year with fresh data, and this time he brought graphs on what he calls the great device shift, the move of YouTube viewership from phones to TV screens. We get into how that shift is reshaping the YouTube homepage, what actually counts as a lot of views in 2026, the difference between formats and shows, and what's working right now for creators. We also talk about how AI is already showing up on YouTube and why editorial curation might be coming back as upload volume keeps climbing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 6 分
  • The Viral Russian MrBeast TikTok & The True Value of Views

    The Viral Russian MrBeast TikTok & The True Value of Views
    2026/08/12
    In this episode of The Colin & Samir show we overanalyze one of MrBeast's highest viewed videos ever, a Russian dance TikTok that initially confused us. The video sparked a much larger discussion about views on the internet today and what creators should care about. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分
  • The Cancellation of Hank Green & Why Gen Z Hates Ai

    The Cancellation of Hank Green & Why Gen Z Hates Ai
    2026/08/06
    Four words got Hank Green accused of using AI, and the backlash hasn't stopped. We brought five voices into the room to argue about where the line actually is , thumbnails, outlines, dubbing, research, plus the generational divide nobody's naming, and three principles we landed on for creators using AI. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 分
  • 9 Lessons From TBPN's $100M+ Exit

    9 Lessons From TBPN's $100M+ Exit
    2026/07/28
    "Companies are bought, not sold." That's the mindset John Coogan and Jordi Hays say got them a nine-figure acquisition from OpenAI, without ever trying to sell. Recorded live at Press Publish LA, this is our second sit-down with the TBPN guys, but the first since the deal went public. Two years ago they were building a daily live show from scratch. Now they've sold it to OpenAI for nine figures, and they're breaking down exactly how they got there. We get into: Why they chose to nichemaxx in a world full of view-maximizers The importance of having a “golden retriever” mindset Why they never tried to sell the company, and how that gave them leverage What their role at OpenAI actually is It's a candid look at how staying disciplined about who you're serving can be worth more than chasing scale. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 分
  • 4 Ways Creators are Making Money in 2026

    4 Ways Creators are Making Money in 2026
    2026/07/22
    Creator ad spend is hitting thirty-nine billion dollars in 2026, and traditional video reads are no longer the standard. In this episode, we break down our new partnership with Lexus and we outline the four ways creators are making money with brands today: As distribution for brand reach. As talent for native likeness. As directors and creatives using platform expertise. As consultants bridging the gap between major corporations and internet culture. Lastly we review some of our favorite creator ads on YouTube with our story produce Conor. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    47 分