Gold has a reputation as the ultimate safe haven, the asset you run to when everything else starts to fall apart. But what if that story doesn’t quite hold up anymore? In this episode, Jake McClure takes a deep dive into the modern gold market and turns a few long‑held assumptions on their head. He walks through how gold moved from the backbone of global currency to something shaped largely by central banks, cultural demand, and investor sentiment. Along the way, he explores how countries like India and China now drive the majority of demand, why gold often falls during economic stress instead of rising, and what history really shows about its role in times of crisis. From the collapse of the gold standard to the surprising economics behind disasters, inflation, and even asteroid mining, this conversation connects centuries of monetary history to the way markets actually behave today. It raises a simple but uncomfortable question. If gold is supposed to protect you when things go wrong, why does it so often do the opposite? If you have ever wondered whether gold is truly a hedge, a store of value, or just a story we keep retelling, this episode is worth your time.

This episode was recorded on May 29, 2026.

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** The information provided in this episode is for educational purposes only and should not be considered investment advice. We are “The Personal Wealth Coach,” which is also the name of an SEC-registered investment advisory firm. However, being registered with the SEC does not authorize us to provide investment advice. Investment advice should be personalized, offered in a private setting, and be in the best interests of the individual as a fiduciary. If we make any fraudulent statements, you should report them to the SEC. The information presented in this educational episode has been obtained from sources that we deem to be reliable, but we make no warranty or guarantee as to the completeness or accuracy of said information.