The Case of the Founding Values
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Some forms of drift happen so gradually we barely notice them.
In this Holmes UnLimited Field Note, Holmes reflects on a quiet Friday evening beside the canal, a conversation with a music industry founder, and the subtle tension that emerges when successful work begins pulling us away from the reasons we started in the first place.
A pub table, a passing remark, a business that appeared to be working perfectly well, and yet… somewhere beneath the momentum, something no longer aligned.
Sometimes the real investigation is not whether the work is succeeding, but whether it still belongs to the values that first gave it life.
A short exploration of purpose, drift, and the curious moment when a founder realises they may not be building the thing they actually care about most.
Because occasionally the deepest clarity arrives not through strategy… but through hearing yourself speak honestly for long enough.
For those who wish to go deeper, the wider Holmes UnLimited investigations may be found here.
Entry by curiosity only.
Holmes UnLimited
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Let the investigation begin.