Live from the National Restaurant Show, Pepper Lunch CEO Troy Hooper joins Kyle Closed Monday to talk restaurant real estate at scale. Site selection, co-tenancy strategy, AI-powered site scorecards, franchisee support structure, and the B-minus site mistake they made against their own instincts and what it cost them. If you're a franchisee, franchiseor, or multi-unit operator thinking about your next location, this one is a must listen.Key Conversations

• How Pepper Lunch gets 68-72 seats in 1,700 square feet
• Why cotenancy isn't just a preference
• The 362-point site benchmark scorecard
• How they structure franchisee real estate supportc
• Why they approved a B-minus site
• The one thing to fight for in a new development
• TI vs. rent and escalations

Chapters0:08 — Troy intro: Pepper Lunch's US and global pipeline2:03 — Box size, kitchen design, and hitting 68 seats in 1,700 square feet3:27 — How Pepper Lunch supports franchisees through the full real estate process5:58 — Why emerging brands can't get real estate wrong6:34 — Cotenancy strategy: what they look for and how it gets written into the lease8:01 — East Coast vs. West Coast development and why the model has to flex10:55 — Rents and escalations: why TI is a trap and how to run the 10-year math13:08 — How to present franchisees to landlords and what landlords are asking for now15:32 — The 362-point AI site scorecard and what the data changed18:38 — The B-minus site mistake: what happened and what they'd do differently20:10 — New development: the one thing worth fighting for20:43 — Where Pepper Lunch will be by NRA 2027Where to Find Kyle and 10Repkyle@10rep.co | @kyleinserra | www.10rep.coRestaurant Real Estate Profitability Calculator: https://calculator-app-softmind-solut...