In this episode, I sit down with Joshua Janis, owner of White Lotus Jiu Jitsu.

We talk about what it means to build a Jiu Jitsu academy around intention, clarity, and culture. Joshua shares how his background and philosophy have shaped the way he runs his gym and how important it is to create an environment where the right students thrive.

We also dive into the evolution of Jiu Jitsu, how to lead with purpose, and why a clear vision is key, not just for growth, but for staying aligned with why you opened your academy in the first place.

Want to connect with Joshua?
IG: https://www.instagram.com/joshuaj_bjj/
FB (academy): https://www.facebook.com/WhiteLotusJiuJitsu/
BJJ Globetrotters Instructor Profile: https://www.bjjglobetrotters.com/featured-camp-instructor-joshua-janis-bjj-globetrotters/
BJJ Globetrotters Academy Feature: https://www.bjjglobetrotters.com/featured-affiliated-academy-white-lotus-jiu-jitsu-usa/
Website: https://www.gentleartlifestyle.com/whitelotusbjj

Website: https://www.janisconsulting.com/

A quick episode for once, and clearly a click bait title, but worthwhile if you're still stuck trying to grow your BJJ academy and haven't quite cracked the code.

Summary

In this episode of the Business of Jujitsu podcast, JP Levesque discusses the importance of embracing discomfort and cringe in order to achieve personal and professional growth. He shares anecdotes about overcoming societal judgments and emphasizes the necessity of marketing and sales in business. The conversation encourages listeners to take action despite their fears and to focus on their goals, reminding them that success often lies just beyond their comfort zones.

Takeaways

Everything you want is on the other side of discomfort.

People's opinions shouldn't dictate your actions.

Success requires pushing through cringe-worthy moments.

Marketing and sales are essential for business growth.

You are already selling, even if you don't realize it.

Fear of rejection is a common barrier to success.

Integrity in business practices is crucial.

Taking action is more important than seeking approval.

Growth often requires doing things that feel uncomfortable.

Self-doubt is often the biggest obstacle to success.

If you want help growing your BJJ academy, I wrote a free book that walks you through the systems and strategies that actually work. Grab your copy at www.Growjitsu.com/book

In this episode I chatted with Bobby and Amanda McMasters of Open Source BJJ in Ashville NC. They have not only built a place with a good vibe, amazing coaches and team members but they are doing something very unconventional with their Jiu Jitsu academy. They are giving back to their community with a pricing model that allows anyone who wants to train to be able to afford it. Considering most of us agree that the world would be a better place if more people did Jiu Jitsu it's a very exciting idea and I'm stoked to spread the word with this week's episode.

If you're looking to reach out to Bobby & Amanda you can find them here:

IG: https://www.instagram.com/opensourcejiujitsuavl/

FB: https://www.facebook.com/opensourcebjj

WEB: https://www.opensourcebjj.net/