Welcome to the introduction episode for The Business of Hollywood Podcast! It’s all about insider advice from Hollywood for today’s entrepreneurs. Rather than read off a script or try and memorize a script, which I don’t like to do, I have got my good podcast hosting buddy Steve Ramona here. He’s going to ask the type of questions to get the type of answers that you want to know what to expect when the business of Hollywood Podcast goes live. Steve, that being said, the floor is yours! Well, thank you for having me, Mark. I’m excited to talk about this project and this podcast. Tell us what inspires you to get started. I’ve been, I have a background in the improv world and I was on the board of directors for Chicago Improv production, so I got to meet some of the people from TV and movies, and this was a while ago and it’s been stewing in my head ever since. And I realized, wow; the ones that make it. I want to find out how they did it. Those interactions were a chance to learn from Hollywood genius. People who are successful in Hollywood are branding themselves, they’re marketing themselves, they’re networking, they’re selling themselves. Less than 10% of the actor population in Hollywood are working actors; meaning that’s their primary stream of income. They get health insurance and everything else. I believe the working actors, less than 10% of Hollywood, they’ve got amazing business tips to give entrepreneurs. I believe if they can make it in Hollywood, you can make it as an entrepreneur. What? What are they going to learn? These actors and people in Hollywood; when they jump on the podcast to hear your wonderful guests, what they’re going to do? The Business of Hollywood podcast, this is a beautiful part, is actually designed for my audience of B2B entrepreneurs, thought leaders, coaches, consultants, speakers, it’s people in Hollywood saying, here’s how I branded myself and here’s how I got into the top 10%. They’re going to be sharing advice from their careers. Working actors can, and aspiring actors can listen to it too. But the angle that I came up with for the business of Hollywood is, and the interviews I’ve already conducted that are yet to be released, it’s working actors, giving advice on things like selling yourself personal branding, dealing with rejection, networking. They’re giving advice, saying, look at this worked in Hollywood. It’s going to work in the B2B entrepreneur space. So that’s the twist that I have on. It’s not technically just for working actors. It’s actually geared for B2B entrepreneurs. So those B2B entrepreneurs, what pain point you think you can solve with your podcast and with having these actors on? I think the biggest one, if you want to consider broad strokes, is inspiration. It takes a lot to be in the top 10% in Hollywood. So that alone is like, “If they can make it, I want to listen to them.” And the other pain points, the big ones that I see, the first episodes I did, personal branding. You’re just another face in Hollywood until you brand yourself the right way and people start to recognize you, even if you’re still doing casting calls, people start to recognize you. Networking is an episode we’re going to be publishing. That’s the second episode with a successful actor who trains actors. She brought up the power of networking and about, you could make a contact in a bar, You can make a valuable contact at an event. The problems this podcast is going to solve are the big pain points such as personal branding, overcoming objections, networking, and sales and marketing. Those are going be the big ones because actors are an entrepreneurs unto themselves. Entrepreneurs know that they’re a business. I found that working actors, they know they’re a business above and beyond just being an actor. So what was the genesis that spurred this on? What did you see before you thought about this business in Hollywood podcast and helping them? Was there an event or something happened that spurred this on? It was the Chicago Improv Festival, definitely from year 10, which was my introduction to the improv world to year 20, which I, I was a president of Chicago Improv Productions. Kept in touch with some of the improvisors I met there and interviewed them because I’m so inquisitive, I love to learn. If I talk to someone, I want to learn something from them above and beyond just talking about the weather or sports. Those conversations percolated in my subconscious and it just kept adding to it and adding to it. I’m like, wow, that sounds like a, you know, a podcast. Wow, that sounds like a podcast! I finally put the pieces together and realized, oh my God, there’s advice for entrepreneurs in here. And that was the launch of it. And is it easy nowadays to be an entrepreneur or to do something in business or podcasting online? Is that another reason? This is going to be a great podcast. I don’t ...
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