『The Business of Hollywood™』のカバーアート

The Business of Hollywood™

The Business of Hollywood™

著者： Mark J. Carter
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Entrepreneurs have a lot to learn from working actors (which make up less than 10% of the actor community). Working actors (and other media personalities) in Hollywood need to build resilience in the face of rejection, network to grow themselves as a business, market themselves and sell themselves. Entrepreneurs have to do all those things also! The Business of Hollywood Podcast is insider advice from Hollywood for today’s entrepreneurs. If they can make it in Hollywood you can make it as an entrepreneur!© 2026 Mark J. Carter & ONE80 アート マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • How to Reimagine and Reinvent Yourself with Natalia Castellanos

    How to Reimagine and Reinvent Yourself with Natalia Castellanos
    2026/06/17
    Success often calls for advances in your personal and professional lives; from time to time you’ll need to reimagine and reinvent yourself. Sometimes it’s chosen; sometimes it’s forced. Either way you need success strategies to deal with it. I discuss some with my guest, Natalia Castellanos. We dive into topics including: ● Natalia’s origin story in the world of reimagining herself. ● The importance of self-awareness and how to develop yours. ● Where the journey of reimagining yourself begins. ● How to realize what parts of your life you can influence and then take control of them. ● Why you need to be a lifelong learner to have success throughout your life. ● How to embrace change when it happens to you unexpectedly. ● Strategies to successfully reimagine or rebrand yourself. ● The power of observation and how to use it for self-reflection and changing yourself. ● Why baby steps are the key to getting to the top of the mountain. ● How to know when you’ve successfully reimagined yourself and you can stop (for the time being) reimagining yourself. ● How to know when it’s time to reimagine yourself again. ● Why you need to remind yourself that you have to plant the seed and then let the flower grow. ● The difference between forced and chosen reimagining. ● How to deal with both annoying and constructive criticism. ● How to keep on keepin’ on during the tough times. ● The one thing, above all else, that you need to do to successfully reimagine yourself. …and other golden nuggets of advice!
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    27 分
  • Hollywood Networking Tips for Entrepreneurs with Jodie Bentley

    Hollywood Networking Tips for Entrepreneurs with Jodie Bentley
    2026/05/06
    Here’s why it’s not about who you know; it’s about who knows you. That’s networking at it’s finest. If you want to succeed at networking, you need strategies for success. Here’s some tips from Hollywood. Why Hollywood? Entrepreneurs have a lot to learn from working actors (which make up less than 10% of the actor community). Working actors in Hollywood need to build resilience in the face of rejection, network to grow themselves as a business, market themselves and sell themselves. Entrepreneurs have to do all those things also! I look at how to develop successful networking strategies in this episode with my guest, Jodie Bentley. Jodie is an LA-based actor, audiobook narrator, and branding/career coach for actors. She has over 170 credits as an actor in TV, Film, Theater, Commercials and Audiobooks. She’s worked for Apple TV, Netflix, Hulu, ABC, CBS, and many more. We dive into topics including: Jodie’s journey from a fledgling actress to being the CEO of her business as an actor.The power of networking and the right (and wrong) way to go about it.The questions you need to ask yourself and then answer to be successful in the networking world.When to look for support for yourself and when to support other people.How to start getting strategic with networking instead of running around meeting a bunch of random people.Why it’s important to “Know Thy Self” first and foremost before you begin networking.The three things you need to know about yourself before going into a networking room.How to know which rooms you actually need to be in so you can find them.How to go about networking without feeling pushy or “salesy”.Jodie’s (excellent) definition of networking.Why you can’t predict who’s going to help you and when and how to foster relationships anyways.How to strike a balance between giving help and supporting other people and getting help and support for yourself.How to nurture relationships once you start building them.Practical tips for staying top of mind with the key people in your network.How to know when to be full steam ahead with meeting new people and when to step back and nurture your existing relationships.Why you should start networking if you’re on the fence about networking.The one thing, above all else, that you need to do to be successful at networking to grow your business. …and other golden nuggets of advice! Jodie’s Journey into the Networking World In her twenties Jodie went to NYU, Tisch School of the Arts. She thought that she would graduate from college and immediately become famous. Her plan was to be on Broadway by the time she was 21 and thought life would be amazing, her talent alone would take her to the top, and she would soar. That’s not how things turned out…. When she graduated her foray into acting was difficult. It was very difficult. She floundered for about eight years. It took her all that time to realize that acting is not a “go it alone” business. She realized she had to network, reach out to peers, and be of service in a community of her peers and role models. She realized that she had to understand her product (who she was) and how to sell herself to key industry people. That way when she did network, people would “get it”. Meaning they would know who she was and recognize her as an actress. That way they could think of people that might be able to help her career. During those eight years she got to a point where things just weren’t “clicking”. She had to ask herself, “What am I doing?” Something needed to change. She read every business book that she could get her hands on. Books about branding, sales, networking and more. Books like “Never Eat Alone”. Those books made Jody realize that as an actor, she’s a business owner. She’s A CEO. She realized that she’s also the COO, CMO, and CFO. She’s all the ‘Os. That’s when she started taking practical business principles and applying them to herself as an entrepreneur in the acting world. Amongst those skills, networking stood out above the rest. Learning What Networking REALLY Is Originally, Jodie thought simply talking with other actors was networking. But it wasn’t. She didn’t have a strategy or focus. She didn’t think that she was ready for the big time. She didn’t feel like she belonged in the bigger rooms. That mindset got in the way of meaningful and productive networking. Then cut to now where she is producing a feature film. It’s the connections she made 15 years ago that are supporting Jodie now that she’s come into her own. She’s known her director for 13 years. She’s known her other producer for 15 years. She’s known her writing partner for seven years. Those are people that she networked with years ago, and nothing happened immediately. Nothing happened in some of those relationships for over 15 years until now. Sewing the Seeds of Your Networking Endeavors But now’s the time. What’s happening now is ...
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    27 分
  • What Entrepreneurs Can Learn from Working Actors in Hollywood with Kevin E. West

    What Entrepreneurs Can Learn from Working Actors in Hollywood with Kevin E. West
    2026/04/22
    I believe entrepreneurs have a LOT to learn from working actors (which make up less than 10% of the actor community). Working actors in Hollywood need to build resilience in the face of rejection, network to grow themselves as a business, market themselves and sell themselves. Entrepreneurs have to do all those things also! We dive into some advice for today’s entrepreneurs from a working actor in Hollywood in this episode with my guest, Kevin E. West. Kevin has built an amazing acting business for himself. He has been working in Hollywood and television since 1990. He has amassed over 70 credits, including shows like Matlock (the original), Hawaii 5-0, Criminal Minds, Lost, 24, and Desperate Housewives, to name a few and dozens more on IMDB as well. Kevin is the Founder of the award-winning actor business education organization, The Actors’ Network, as well as a 3-time member of the SAG-AFTRA Theatrical contract Negotiating Committee. We dive into topics including: How Kevin became the CEO of his acting career and the parallels that traditional entrepreneurs can learn from.Why success isn’t based on who you know but on who knows you.How to be seen and stand out from the crowd as an actor and as an entrepreneur.How to network and market yourself at your industry’s events.Why one of the best things an entrepreneur can do is not take their business matters personally.How to get into the right rooms with the right people to further your career.How to build your personal brand and stand out from the crowd.How to hone your craft.How to deal with rejection.How to build momentum and advance your business after you start getting into the right rooms.The importance of not becoming complacent when you have some success.Why “making it big” is a very subjective term.The four layers of success.The one thing, above all else, that you need to do to build a successful business. …and other golden nuggets of advice! It’s Not Location, Location, Location Anymore Kevin believes that one of the biggest challenges for performers in general used to be akin to the real estate analogy that its location, location, location. It used to be all the way up until about ten to fifteen years ago that where you were located in the world was almost everything. Now, because of the internet, you can start a business anywhere and become an actor almost anywhere. It doesn’t mean that that the difficulty of being an actor or an entrepreneur wasn’t always about your physical location and state of mind. But now because of Netflix and because of how actors have evolved, you can be a CEO as an actor anywhere in the world if you have the right mindset. Those are just two of the great things about the industries these days. One of the things Kevin believes is that actors don’t get the proper education about being a CEO as an actor, and that’s the problem. Actors are businesses in and of themselves and they often don’t embrace that. If you were told as a businessman “Just go open the door and wait for people to walk in.” That might be a challenge. Now, if you had a great location, that could help, and that metaphor would be how you look physically and emotionally in the acting profession. But actors are simply not given a business mentality, and that comes from education about what it means to be a CEO. Kevin’s Business of Hollywood Journey Actors tend to only think about two things, getting pictures and having representation. That tends to be the scope, the limitation of what most performers do along with going to acting classes. That’s the difference between acting and business. In business you’re expected to, go figure, run a business. The problem according to Kevin is that actors in general simply don’t have a business mentality. They think of themselves purely as artists. The business mentality of entrepreneurs is that they get training from books and school and from college. There’s all sorts of other courses and classes along the way that they can take to learn about the business world. That’s just not the mentality of most actors. Kevin believes it was easier for him because he was working in his mother’s restaurant when he was eleven years old. He was already an independent-minded and business oriented individual by the time he decided to be an actor. What it Means to be an Actor or Entrepreneur CEO As an actor, Kevin realized that he owned a business and he was still taking out the trash, so to speak, as a CEO, doing all jobs from top to bottom. A lot of CEOs don’t, but as an actor, you are truly the CEO of an important personal, tiny business. Which means everything, every sector that goes along with your business is ultimately your responsibility. But that goes back to the business education, because we know that advertising, marketing, networking, accounting and such are all part of being an entrepreneur. Performers are not told the everyday rules of entrepreneurship. Actors believe ...
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    29 分
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