Exercise Professionals shouldn't sell 'exercise' or even 'results'. To create positive, long term change, they need to deliver an EXPERIENCE. In this episode, Dan explains why the best business strategy is to be DIFFERENT, not better.

5 things you’ll learn in this episode:

• Why trying to be better isn't enough—and how being different creates your own category.
• How to write a Unique Selling Proposition (USP) that actually makes you stand out.
• Why common claims like “personalised care” are no longer differentiators, but expectations.
• How to prove your USP with 20 repeatable actions that back up your claims.
• How to create micro and macro client journeys that make even mundane moments memorable.

• 63: 10 ways to ensure your side hustle idea will make $50k.
• 53: The four Es. A framework to build fitness businesses
• 48: 9 Ways To Pivot Your Fitness Business To Earn More

Stories are the most powerful marketing tool we have for sharing ideas and experiences. In this episode, Dan shares the content from a presentation he's giving at the Exercise and Sports Science Australia National Conference in Hobart. He'll teach you how to craft and share stories to benefit your business, your career and the impact you have on the world.

5 things you’ll learn:

• Why stories outperform facts in driving behaviour change and building trust with potential clients.
• The evolutionary reason storytelling is hardwired into human communication—and why it still works.
• A five-act storytelling formula used by top-grossing films and how it applies to fitness business marketing.
• Why your clients should be the heroes of your content, not you or your business.
• Practical ways to tell stories across social media, Google reviews, video, memes, and more.

If you enjoyed this, you’ll also enjoy the following, they’re some of my most popular articles and podcasts on topics similar to this one:

• 45: A gym advertising guide for every budget
• 44: How to get more clients using marketing psychology

In this episode Dan unpacks the six-step system he uses (and recommend to fitness business owners) for launching a successful fitness side hustle – from identifying real problems to testing and scaling the idea. This is based on the process we follow in the Fitness Side Hustle Project.

5 things you’ll learn in this episode:

• Why starting with a problem, rather than an idea, is the key to building a viable fitness side hustle.
• How to generate and filter multiple business ideas using your avatar’s real pain points.
• The frameworks I use to evaluate and prioritise ideas with low risk and high reward.
• What a Minimal Viable Product (MVP) actually looks like in the fitness industry – and why you should never build before testing.
• How to assess whether your side hustle is scalable, sustainable, and worth growing.

Resources mentioned:

• The four Es. A framework to build fitness businesses.
  Read the article | Listen to the podcast
• 9 ways to pivot your fitness business to earn more.
  Read the article | Listen to the podcast
• 10 ways to ensure your side hustle idea will make $50k.
  Read the article | Listen to the podcast
• A strategy guide to generating multiple income streams for Fitness Professionals.
  Read the article