『The Business of Fitness Podcast』のカバーアート

The Business of Fitness Podcast

The Business of Fitness Podcast

著者： Dan Williams
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.2023 経済学 衛生・健康的な生活
エピソード
  • 96: Four simple steps to charging $10,000 for your service

    96: Four simple steps to charging $10,000 for your service
    2026/04/30
    In this episode Dan uncovers the pricing mistake leaving fitness professionals underpaid, and shares the four-step approach he used to help one trainer charge $25,000 per client. Four things you'll learn in this episode: Why the traditional "build first, price later" approach keeps fitness professionals stuck in a scarcity mindset and earning less than they deserveThe exact reverse-engineered pricing method Dan used to help one exercise professional collect $250,000 in pre-payments every JanuaryHow to flip the pricing conversation so $25,000 a year feels like an obvious bargain to the right clientWho you actually need to be selling to, and why trying to be for everyone is quietly costing you a fortune Transcription: There's a really big mistake people are making with how much to charge for the service they're offering. And this big mistake means they're leaving a lot of money on the table. Whether you're selling personal training, semi-private training classes, gym memberships, or anything else fitness related, you're earning less than you should. Here's the problem. This is what people are currently doing: People have an idea for a service they want to offer.They build a business that will provide that service.They look at the business they've built and try to work out how much people will be willing to pay for the service.They release that business out into the world and hope that the right people will find them and pay them money. The big problem with this is it really comes from a scarcity mindset. And it often seriously limits how much people are able to charge. The issue is that they are starting with the service they're going to be offering and then they work out how much it's going to cost their customer. They decide they want to sell personal training. They look at what people charge for personal training and they match their pricing to what everyone else is doing. This is the same mentality as the people who spend their entire life to build their business and hope that at the end of the day there is some time and energy left to give to their life. The people who live to work instead of the people who work to live. So how do we switch this thinking? Let's talk about a more abundance-mindset approach to pricing your fitness service to ensure you're earning what you're worth. It comes down to four simple steps. Step 1. Find a problem that needs solving.Step 2. Look at how much money you want to earn, or how much you want to charge people for solving that problem.Step 3. Find a way to give more value than the cost, or how much you're charging people to solve that problem.Step 4. Find people who can afford that cost. Let's unpack this. Firstly step one: find a problem that needs solving. Too many people start their business with an idea. But an idea is not a good idea – unless it solves a real problem. You need to start by identifying a problem. A real one. Ultimately every single successful business solves a problem. If you can find a big enough problem that has a negative enough impact on people's lives, they will pay you handsomely to solve it. So once you've identified a problem that needs solving, we get to the most important part of pricing your service. Determining how much you want to earn. And this is the big shift from a traditional approach to pricing a service. Normally what people do is they work out what that service involves and then how much they can justify charging for it. But we're gonna flip that. First we're going to decide how much to charge for it and then we'll work out what that service needs to be to justify the price. This is the exact process I used with an exercise professional that I mentored a couple of years ago. He came to me because he had been running his business for many years and had reached a ceiling where he just couldn't work any harder to earn more money. He determined that he wanted to earn a quarter of a million dollars a year in revenue, that he wanted to be a sole trader, and he only wanted to work with 10 clients. So some simple maths showed us that he needed to charge each client $25,000 a year to hit this target. Now $25,000 seems like a lot of money for a fitness professional to charge for personal training. And it is but only if you start with personal training and work out how much to charge for that. Instead what we did was start with that dollar amount and worked out how good that personal training would need to be for $25,000 per year to be a good deal for the client. Fast forward to today and this exercise professional receives ten payments of $25,000 (quarter of a million dollars) in his bank account on the first of January every year for his clients to pre-pay their annual fee. Needless to say the service and experience that these clients are getting is pretty exemplary and it's so good that they all think 25,000 is a great deal. And that's step three: finding a way to give more value than the cost. Once you know what you want to ...
    続きを読む 一部表示
    11 分
  • 95: How you can use agentic AI to earn more money and win back time

    95: How you can use agentic AI to earn more money and win back time
    2026/04/15
    Summary: In this episode Dan explores agentic AI, how it differs from chat-based AI, and why delegating to it rather than using it can help you earn more and reclaim time. 5 things you'll learn in this episode The key difference between chat-based and agentic AI. Most people are directing AI step by step. Agentic AI works differently: you give it an outcome and it figures out the process, much like delegating to a trusted person rather than micromanaging every move.A practical filter for deciding what to hand over. Any recurring task, anything involving multiple tabs or tools, and anything that doesn't require knowledge only you possess are now prime candidates to delegate. This alone could reshape how you spend your days.What to keep for yourself, and why it matters. Writing your own articles, generating ideas, doing creative work. The benefit comes from the doing, not just the output. Knowing where to draw that line is just as important as knowing what to delegate.13+ real examples of tasks being delegated right now. From content suites and podcast show notes to Canva assets, email campaigns, and data organisation. These are live examples from the past few weeks.Where the real opportunity lies. It's not just about saving time. It's about what you do with the time you get back. When the tasks that don't require you are removed, what remains is the work that genuinely moves things forward. How most people are currently using AI At the moment, most people are using AI in what I'd call a chat-based way. You open up something like ChatGPT, Claude, or Gemini, you type in a prompt, and it gives you a response. Then you type another prompt, and it gives you another response. And so on. It's essentially a series of individual tasks. You are directing every step of the process. You are telling it what to do, one instruction at a time, and it is responding to each of those instructions. There's nothing wrong with this. It's incredibly useful, and for a lot of people it's already a big step forward from how they were working previously. But it does have a limitation. You are still doing the thinking around how to get to the outcome. You are still breaking the task down into steps. You are still effectively managing the process. The shift to agentic AI Agentic AI works differently. Instead of giving it a series of steps, you give it an outcome. You don't say, 'do this, then do this, then do this'. You say, 'this is what I want done', and it works out the steps required to get there. The way I've found it easiest to think about is to compare it to working with another person. If you were delegating a task to someone and you had to micromanage every step, telling them exactly what to do at each stage, that would feel very similar to using chat-based AI. But if you were working with someone you trusted, you would simply give them the job and the desired outcome, and allow them to figure out the process themselves. That's much closer to what agentic AI is doing. It's not just responding to prompts. It's completing tasks. What this actually means in practice Once you start thinking about it this way, the question becomes less about 'what can AI help me with?' and more about 'what should I no longer be doing myself?'. For me, a useful filter has been this: Any repetitive or recurring task, any task that involves moving between multiple tabs or pieces of software, any task that doesn't require knowledge that only exists in my brain, and generally anything that would take me somewhere between 30 minutes and a couple of hours, those are now candidates to be delegated. What remains is the work that actually requires me. Thinking, decision-making, coming up with ideas, and doing the parts of the job that are inherently human. A quick note on what I'm not outsourcing This is important, because I think there's a temptation to go too far with this. I still write my own articles. I still come up with my own ideas. I still do the creative work. Not because AI couldn't do some of it, but because there's value in the process itself. It's a bit like journaling. You wouldn't ask someone else to do your journaling for you, because the benefit comes from actually doing it. So I'm not trying to remove myself from the work entirely. I'm trying to remove myself from the parts of the work that don't require me. How I'm currently using it To make this a bit more concrete, here are a number of ways I've been using agentic AI over the last few weeks: Turning a single written article into a full content suite, including blog formatting, internal links, images, social media posts, email newsletters, and drafts across all platformsPreparing for mentoring calls by pulling previous Zoom transcripts and summarising key points before each sessionDrafting personalised outreach emails in bulk, each tailored slightly to the recipient but based on the same core messageRunning monthly checks across all websites by submitting test enquiries through every...
    続きを読む 一部表示
    33 分
  • 94: The Ultimate Guide to Business KPIs

    94: The Ultimate Guide to Business KPIs
    2026/03/24

    Summary: Dan explains why most business owners glance at numbers without using them well, and shares a complete KPI system to track what matters, focus your effort, and build a better life.

    This one works really well as a video, as Dan does a walk through of a KPI spreadsheet. You can watch that here, or read the article (including visuals) here.

    5 things you'll learn in this episode

    • Why glancing at revenue or checking the bank balance is not the same as having a proper KPI process, and what changes when you build one.
    • How to design the life you want before you set a single target, because your numbers should serve your life, not just your business.
    • The exact spreadsheet structure I use, including how to set medium and long-term targets and keep things clean across months and years.
    • A complete list of KPIs across marketing, sales, customers, revenue, finance, time, and even life quality, with equations for every single one.
    • How to use the traffic light system so your priorities are immediately obvious every time you open the sheet.

    Your action steps:

    1. Write down what you want your life to look like before you build or update any KPI spreadsheet.
    2. Set up a simple spreadsheet with a column for KPIs, a medium-term target, and a long-term target.
    3. Manually pull your numbers from Xero, your CRM, and other sources at the end of each month.
    4. Review your KPI sheet every week and identify the one or two numbers that most need your attention.
    5. Apply the traffic light system so your biggest constraint is always easy to spot.
    続きを読む 一部表示
    27 分
まだレビューはありません