In this episode Dan Williams explores the six essential sections every fitness business website needs and the psychological strategies you should include to convert more leads into paying clients.

Check out the demo websites Dan has built to accompany this episode.

Let Dan help you build a beautiful, one-page website that generates leads for your business: Learn more.

• Why your website should be the centre of your fitness business marketing

• The six must-have sections that guide visitors towards taking action

• How to write customer-focused website copy that speaks directly to your audience

• Psychological principles like scarcity and loss aversion that boost conversions

• Practical examples of how to apply these strategies to your own fitness website

1. Redesign your website around the six core sections to guide visitors from interest to action.

2. Use customer-centric language that speaks directly to your target audience’s pain points and goals.

3. Add short, clear testimonials and client stories to build trust and social proof.

4. Apply psychological principles like scarcity, loss aversion, and the endowment effect in your calls to action.

In this 'quick thought' Dan asks us to rethink identity, not as what we do for money, but as how we actually live and spend our time.

Like a lot of poeple, Ben Luckens from Life's Peachy FIT has a great conversion rate when his leads come in for a trial.

But the issue is actually getting them in the door.

In this episode, Ben asks Dan about his strategies for less ghosting and more conversions.

You'll learn:

• Why adding friction can actually improve lead quality and boost show-up rates.

• The surprising response time that multiplies your conversions by nearly four times.

• How to deliver remarkable client experiences before someone even sets foot in your gym.

• Five psychological triggers that ethically nudge leads from enquiry to committed member.