She turned finance advice into a multimillion-dollar digital empire. In this episode of The Business of Creators, Dominique Broadway shares how she built her business on Kajabi, what she’d do differently today, and why community and ownership are the future of creator success.

Ian Shepherd also speaks with Kajabi’s Allie Fernando, who unpacks exclusive data behind their $10 billion milestone — and what it really takes to scale from six to seven figures as a creator.

Topics Discussed:
- Dominique Broadway’s path from Wall Street to creator CEO
- How Kajabi creators are making money without millions of followers
- The power of communities, memberships, and bundling
- Building a lean business that earns more and works less
- What AI is changing behind the scenes of creator tech

Key Takeaways:
- How to price your digital products based on real-world value
- Why moving your audience from social to email is essential for revenue
- The difference between creators who earn six figures and those who hit seven
- How to simplify your tech stack without losing performance
- What every creator should focus on before launching their first product

Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!

This is how a YouTube channel turned one tool into over $6.5 million with no paid ads. In this episode of The Business of Creators, Ian Shepherd talks to Ian Hillier, COO of Hacksmith Industries, about how they transformed a side project into a massive Kickstarter success.

Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and Hacksmith use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc11

Hillier shares the full journey — from failed prototypes and risky investments to building a scalable product line and transitioning off the content treadmill. If you’re a creator thinking about launching your own product, this is a must-watch.

Topics Discussed:
- How Hacksmith’s multi-tool became a $6.5M Kickstarter hit
- The difference between white-labeled vs. built-from-scratch products
- The mindset shift from sponsorships to self-sustaining product sales
- Lessons from manufacturing, design, and community feedback
- Why premium products win in the creator economy

Key Takeaways:
- Learn how to validate and scale a physical product with your audience
- Discover the real costs and timelines behind high-quality product development
- Understand why custom, premium products outperform generic ones
- Hear the strategies Hacksmith used to build hype without paid ads
- Get actionable advice for launching a product that actually sells

Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!

What does it take to turn a 120-square-foot shed into a thriving multi-million dollar creator brand? In this episode of The Business of Creators, Ian Shepherd sits down with Jonathan Katz-Moses — master woodworker, inventor, and YouTube creator — and Billy Parks from Slow Ventures to reveal the mindset, strategies, and partnerships that fueled Jonathan’s explosive growth. From surviving a life-changing attack to launching patented tools that dominate the woodworking niche, Jonathan shares how resilience, innovation, and community have powered his journey.

Topics Discussed:
- Jonathan’s remarkable backstory and leap into full-time making
- Bootstrapping a creator-led product business to scale
- Turning audience feedback into best-selling inventions
- Partnering with investors without losing control
- How collaborations with other creators lead to breakthrough products

What You’ll Learn If You Listen:
- How to identify the right moment to seek investment for your creator business
- A proven framework for using your audience to guide product development
- How to protect your creative independence when working with investors
- The real process (and timeline) behind creating innovative, patented products
- Why strategic collaborations can unlock new revenue streams and brand growth

Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!