In this episode of UKAI’s The Business of AI Podcast: Women in AI special, Zahra Shah, Chair of UKAI’s Women in AI Working Group, speaks with Sharon Moore MBE, CTO for Public Sector and Technology at IBM.

Sharon shares her career journey into technology, from early exposure to computer-aided design to senior leadership roles, and reflects on the moments that shaped her path. The conversation explores career challenges, learning new industries quickly, and the difference that mentors, allies, and sponsors can make, particularly for women navigating large organisations.

A practical and encouraging discussion on leadership, confidence, and building a sustainable career in AI and technology.

AI is our Business.

UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co

In this episode of the Business of AI podcast, we’re joined by Ben Warner, co-founder of Electric Twin, a company creating cutting-edge synthetic populations to help organisations understand and predict human behaviour at unprecedented speed. Ben shares his journey from academic physicist at UCL, to applied AI leader at Faculty, to chief adviser in Number 10 during the Covid-19 crisis. That experience revealed a fundamental gap in our ability to model real-world behaviour, inspiring Electric Twin’s mission: to give decision-makers rapid, accurate insights that once required weeks of surveys and complex research.

Ben breaks down how Electric Twin builds “digital audiences” using advanced AI models, data science and social science, enabling companies to test ideas, messages and products in seconds rather than months. He also discusses powerful applications across marketing, product development, public policy and even predicting behavioural responses in areas like health or political engagement. With examples ranging from media companies to telecoms firms, Ben shows how synthetic audiences can accelerate decision-making and reduce reliance on slow, expensive traditional research. The conversation also explores the UK’s broader AI opportunity, the future of behavioural modelling, and how tools like Electric Twin could help shape smarter, evidence-driven policy.

#AI #ArtificialIntelligence #BusinessOfAI #ElectricTwin #SyntheticData #BehavioralScience #DataScience #AIMarketing #CustomerInsights #DigitalTwin #ProductInnovation #PublicPolicy #FutureOfAI #TechLeadership #UKTech #AIEthics #AIForecasting #InnovationLeadership #MarketingTech

AI is our Business.

UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co

In this episode of The Business of AI Podcast, host Tim Flagg sits down with chartered marketer, HubSpot Platinum Partner and AI & automation consultant Martin Broadhurst – to explore how AI is transforming marketing, sales and wider business operations. Martin shares his journey from early marketing automation through to working hands-on with generative AI, explaining how tools like HubSpot, Copilot and other platforms are making advanced automation, content creation and data insight accessible to everyday teams. Along the way, he gives real-world examples from SMEs, including using AI to clean thousands of messy CRM records in minutes, speeding up presentation creation, and helping organisations move from clunky legacy systems to cloud-based, AI-enabled workflows.

Tim and Martin also dive into the skills and culture needed to harness AI effectively, from building basic AI literacy across the workforce to giving leaders the confidence to set direction and redesign workflows rather than simply bolting AI onto broken processes. They discuss the opportunities for marketers to do more with less, the risks of complacency and over-reliance on AI outputs, and why businesses that ignore AI may find themselves overtaken by AI-first competitors. If you’re in marketing, sales, operations or leadership and want practical, grounded insight into how to use AI well, this episode is for you – and don’t forget to subscribe for more conversations at the intersection of AI, business and real-world practice.

#AI #Marketing #AIMarketing #DigitalTransformation #BusinessAI #ArtificialIntelligence #MarketingStrategy #FutureOfWork #Automation #GenAI #MarketingTech #MarTech #AIAutomation #SmallBusinessAI #AIForBusiness #ContentMarketing #TechTrends #2025Trends #ChiefAIOfficer #ProductivityTools

AI is our Business.

UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co