What happens when a creative learns to think like a business owner without losing the art that started it all?

In this episode of the Profit Connections Podcast, I head into Horologe Studios for a fun, off-the-rails, laugh-out-loud conversation with photographer and videographer Aaron Lurie, founder of VMA Photography Studios and Horologe Studios

Aaron’s been in the photography world for nearly two decades, and he knows the struggle every creative faces balancing passion and profit. Together, we unpack what it really takes to run a successful creative business, from learning to price correctly to building systems, saying “no,” and knowing when to collaborate instead of compete.

Aaron shares his early lessons in ego, why understanding business changed everything, and how he built one of the region’s most unique studios, complete with indoor and outdoor spaces designed for all-weather shoots.

Whether you’re just starting out or reimagining your next chapter, this episode is your invitation to build a business that honors both your talent and your time. Because when you treat your creativity like the valuable business it is, you don’t just make art, you make an impact.

Key Takeaways:

• Art is the passion, business is the engine: You can’t sustain one without understanding the other.
• Learn business first: Before perfecting your craft, know how to price, market, and manage your creative work.
• Your value is not in your gear: Clients pay for your experience, not your camera.
• Saying no is power: Turning down misaligned projects protects your brand and your sanity.
• Collaborate, don’t compete:. There’s enough room for every creative to thrive.
• Authenticity wins: The imperfect, real moments are often the ones that matter most.
• Your art is your legacy: Every photo, project, or piece you create becomes someone’s time capsule.
• You define success: Whether you’re a weekend warrior or a full-time creative, own what works for you.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Aaron:

I have been a full-time photographer for over 13 years now. We started our company in South Florida and expanded to NC 8 years ago. We travel the country capturing business, personal events, and life. Focus on Teen photographer, life events, corporate events, branding, and portraits.

https://www.instagram.com/vmastudios

https://www.facebook.com/VMAstudios/

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/