LinkedIn Video: Building Influence and Personal Branding That Lasts

LinkedIn video is no longer an experiment, and it is not just for people who want to go viral. It is a business tool for building credibility, a personal brand, and direct influence over your professional audience. If you have not noticed the shift, it is time to reconsider how you think about LinkedIn video and its role in modern content strategy.

⏰ Timecodes ⏰
0:00 - Early days of LinkedIn video & creator skepticism
1:01 - How to turn personal brand into business opportunities
1:31 - Hollywood and media embracing content creators
2:20 - Influencer case studies and building a business
4:19 - Success as an influencer: turning fame into business
5:14 - Guest introduction: Goldie Chan, author and LinkedIn expert
5:48 - Evolution of LinkedIn video: then vs now
8:39 - Why so few create content on LinkedIn
11:18 - Standing out from AI and "slopified" content
14:46 - Overcoming self-doubt and social anxiety in video creation
26:45 - Setting boundaries and managing energy as an introverted public figure
32:00 - Managing business as a creator through life’s challenges
36:16 - Staying in your personal branding lane vs pivoting
40:01 - Consistent branding and the power of a clear personal story
43:06 - Book details and where to find Goldie Chan

Explore the intersection of personal and professional branding in a rapidly evolving, AI-driven workforce with hosts A. Lee Judge and Rocio Osuna, alongside special guest Rod Brinson. This episode unpacks why everyone already has a personal brand, whether they realize it or not, and offers actionable strategies for building an authentic, visible, and resilient brand “by design, not by default.” The conversation demystifies how belief in yourself, authenticity, and making yourself distinguishable can unlock new opportunities, while addressing barriers like fear of self-promotion. Plus, the hosts discuss trends in AI adoption, its impact on workplace dynamics, and share career-boosting advice for professionals navigating layoffs and transitions.

The Business of Marketing hosts A. Lee Judge and Rocio Osuna discuss the delicate balance between using AI for efficiency and maintaining human authenticity in business storytelling. They are joined by global storytelling expert Gabrielle Dolan, author of Story Intelligence, who explains why personal and professional stories are more critical than ever in an era of "AI slop" and digital distrust. The conversation explores practical frameworks for extracting genuine stories from executives, the four types of stories every leader should master—Personal, Professional, Public, and Parables—and how to use AI as a creative partner without losing your unique voice.