The episode explores how AI is reshaping SEO and content strategy, emphasizing the need for marketers to adapt their websites and messaging to train AI effectively. Lee Judge and Andy Crestodina discuss how AI-powered search changes user behavior, the importance of co-occurrence and proximity of keywords, and how brands can optimize their content to influence AI-generated results.

• Training AI through strategic website copy and keyword proximity
• Shifts in SEO due to AI-powered search and user behavior
• Optimizing key website pages for AI discoverability and decision-making
• The role of content formats like video and audio in brand visibility
• Balancing content quantity and quality in the AI era

Time Stamps
01:10 - Introduction to AI's impact on SEO
06:45 - How AI selects and ranks content
15:30 - Optimizing key pages for AI training
24:00 - Prompt reverse engineering and content strategy
35:20 - Importance of co-occurrence and keyword proximity
45:00 - Broader content strategy beyond websites
55:10 - Human-centric content and performance metrics
01:10:00 - Predictions for AI and search in the next year

Main Takeaways

You're not just writing for humans—you're writing training data for AI.

AI optimization requires adding job titles, credentials, and comparison content to key pages.

Co-occurrence of brand and industry terms across trusted sources boosts AI visibility.

Subscribe, share the episode, and visit contentmonsta.com for more insights.

A. Lee Judge is the creator and host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

With AI rapidly evolving, marketers face both new opportunities and pressing concerns about data privacy, search optimization, and content creation. Christopher Penn breaks down the rise of local AI models, their implications for privacy and data control, and how generative AI will reshape marketing strategies. The conversation offers actionable advice on making content accessible to AI, the continued importance of strong SEO, and creative techniques for maximizing the impact of AI-generated content.

• The rise and advantages of local/offline AI models for privacy and control
• Implications for data security and regulatory compliance in sensitive industries
• The necessity of making marketing data well-exposed for AI agents and search engines
• The future of SEO as "Search Everywhere Optimization" in an omnichannel, AI-driven landscape
• Creative approaches to AI prompt engineering for more original marketing content

Time Stamps

• 0:00 - How marketers should respond to AI disruption
• 2:31 - What are local/open AI models and why use offline AI?
• 5:58 - Tiny AI models for smart devices explained
• 8:07 - Privacy, data retention, and when to use local AI
• 10:51 - On-premise AI for regulated industries
• 12:03 - Consumer AI apps & privacy-preserving APIs
• 13:45 - Where do small AI models get their data?
• 16:07 - The business opportunity: exposing your business to AI
• 18:46 - Visibility, Cloudflare, and AI search bots
• 20:19 - How missing website data excludes you from AI-driven decisions
• 22:50 - Paid AI models, memory, and the risks/benefits of personalization
• 25:48 - SEO, grounded search, and why making content for people still matters
• 28:18 - Search Everywhere Optimization: distribute content everywhere
• 30:12 - "Add a Banana": Prompt engineering for creativity in generative AI
• 36:23 - Where to follow Christopher Penn, his book, and newsletter

Main Takeaways

• “If you’re a marketer and you’re panicking about what to do, do a good job with SEO and also make content people actually give a shit about.” — Prioritize substance and discoverability; strong SEO remains foundational, but meaningful content stands out.
• Local AI models offer marketers and businesses unprecedented control over data privacy, allowing AI usage without risking sensitive information leaving their premises.
• To succeed in the age of generative AI, marketers must ensure their content (including pricing and data) is easily accessible for both humans and AI agents, embracing an omnichannel approach and optimizing for every search surface—not just traditional engines.

After finishing this episode, subscribe to the Business of Marketing podcast for more forward-thinking insights, and share this episode with your marketing colleagues to spark new strategies for thriving in an AI-driven future.

A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.

This episode explores the strategic value of podcasting for businesses and personal brands, offering expert insights on how to launch, structure, and promote a podcast effectively. Lee Judge and Katie Brinkley discuss common misconceptions, content repurposing, and the importance of aligning podcast goals with broader marketing strategies.

• Determining the purpose and format of a podcast
• Common mistakes and red flags when starting a podcast
• Strategies for promoting and repurposing podcast content
• Using AI and multilingual tools to expand podcast reach
• Measuring podcast success and securing sponsorships

Time Stamps
0:00 - Introduction of podcast production company experts
5:04 - Podcasting for Businesses: Common Questions and Starting Points
6:56 - Podcast Formats: Solo, Co-Hosted, Interview, and Purpose
9:16 - Importance of Pre-Interviews and Knowing Your Podcast’s Why
11:04 - Creating Content for Repurposing Beyond Just Audio
14:19 - Marketing & Promoting Your Podcast: Social Media and Email
19:17 - Leveraging AI: Reaching New Audiences with Podcast Content
24:22 - Agency Insights: Podcasting Red Flags and Client Expectations
31:34 - Measuring Podcast Success: Quality Over Quantity
39:59 - Sponsorship Strategies & Final Takeaways

Main Takeaways

• Know the purpose of your podcast before launching—whether it's for lead generation, thought leadership, or networking.
• A podcast is a content-generating machine that can fuel your entire marketing strategy.
• Success isn't about massive downloads but about reaching the right audience with valuable content.

Subscribe and share this episode with anyone considering launching a podcast for their business.

A. Lee Judge is the creator and host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.