Check the link at the bottom of the description to join our FREE Group.

In this episode, I pull back the curtain on one of the most powerful systems Farah and I use to run two coaching businesses without burning out: our one-day content creation process that maps out all our content for the entire year ahead.

This isn’t theory.

It’s a system we’ve refined over several years, from before Caleb was born right through to today, and it genuinely changed the trajectory of our consistency, visibility, and authority.

Every year, just before the new year begins, we take two focused days away from distractions, sit down with our frameworks, and build out our 12-month content roadmap.

That single day of deep planning has saved us hundreds of hours of stress, indecision, and endless procrastination.

Because here’s the truth: without a plan, content becomes guesswork.

You sit there staring at a blinking cursor asking yourself, “What do I post today?”

And when life gets busy — especially with a toddler and a coaching business to run — creativity becomes the first thing to disappear.

Had we not done this work in advance, our content would have dropped dramatically.

The clarity of knowing exactly what topics we’re covering each week means we simply turn up and talk.

The ideas are already done.

In the episode, I break down the full process we use to build your content plan from your coaching framework — not trends, not what everyone else is doing, not whatever the algorithm seems to like that week.

I explain why creating your own signature framework with 3–5 major steps gives you an endless library of content ideas, deepens your authority, and keeps your messaging cohesive all year long.

Instead of bouncing from topic to topic or chasing the latest buzzwords, you stay in your lane, build credibility, and attract clients who understand exactly what you do and how you help.

From there, I walk you through how to take each major step in your framework, break it into sub-steps, then narrow it further into specific content angles that become simple to talk about and easy for your audience to understand.

This is how you turn one framework into 12 months of strategically aligned weekly content — podcast episodes, videos, posts, live trainings, Q&As, emails, everything.

We also share how we organise and store all of this inside Trello, so our whole team stays aligned and knows exactly what’s coming up each week. It gives us the gift of consistency, preparation time, and freedom to pour our energy into clients, family, and the deeper work inside the business.

If you’ve ever struggled with consistency, clarity, or knowing what to post, this episode will change the way you approach content forever.

This process eliminates overwhelm, removes guesswork, and gives you a system you can use year after year.

Click play and I’ll walk you through the exact steps we use so you can build a year’s worth of content with confidence, focus, and ease.

For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠⁠⁠⁠

Join other online coaches on their journey as they launch, start, and grow their coaching businesses.

Check the link at the bottom of the description to join our FREE Group.

In this episode, I open the doors to the tools, apps, books, and software that have genuinely shaped how Farah and I run our coaching businesses in 2025.

After nearly a decade in the industry, we’ve learned that success isn’t just about strategy and skills – it’s also about the systems you rely on every single day.

This episode is a practical walk-through of what we use, why we use it, and how it supports both our performance and the results we help our clients achieve.

I break everything down into clear categories, starting with the apps that keep our business moving.

Facebook and Meta tools are at the core because ads, Messenger, and social communication are essential for attracting clients consistently.

I also talk about Whoop, the health-performance tracker we swear by.

It’s far more than fitness tech; for us and our clients, it’s a crucial tool for managing recovery, focus, and high performance in both business and life.

We also discuss Trainerize, Calendly, Slack, and even the grocery apps in Dubai that save us countless hours each week.

The through-line is simple: anything that preserves time and boosts productivity earns a permanent place in our toolkit.

From there, we explore podcasts – what we’re listening to (and what we’re not) as new parents navigating a big move to Dubai.

I share the handful of shows that continually shape my thinking around business, finance, and personal growth, and Farah shares the ones that keep her sharp in women’s health and wellbeing.

This section is honest, because the truth is our routine has changed massively, and podcast consumption has naturally shifted too.

We then move onto books.

I talk through the three that have impacted me most this year: The Power of Now, How to Raise Entrepreneurial Kids, and Alex Hormozi’s $100M Money Models.

These books have changed the way we think about presence, parenting, and business-building.

Farah shares what she's currently diving into as well, especially around ADHD and leadership.

Finally, we unpack the software that keeps the business running smoothly: ChatGPT, Google Suite, Trello, Miro, Loom, Descript, Zoom and more.

I explain exactly how we use these tools, from creating content and pitch decks to running live lessons, monitoring client progress, and systemising our entire workflow.

These aren't just tools we occasionally use; they underpin almost every process inside our coaching ecosystem.

If you're an online coach who wants to run a cleaner business, think more strategically, and get back hours of your week, this episode gives you a behind-the-scenes look at exactly how we do it.

And if you're curious about how these tools can be implemented in your own business, you’ll want to listen all the way through.

Click play and dive into the full episode.

This one will open your eyes to what’s truly possible when you build the right systems around you.

For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠⁠⁠

Join other online coaches on their journey as they launch, start, and grow their coaching businesses.