Most business owners have valuable experiences, lessons, and insights to share, but many struggle to communicate them in a way that connects with others. In this episode, Paul Sweeney speaks with communication and storytelling expert Robert Kennedy III about how business owners can uncover their signature story and use it to build trust, credibility, and stronger relationships.

What you'll learn:

• Why everyone has stories worth telling
• The difference between storytelling and simply sharing information
• The Challenge, Catalyst, Change storytelling framework
• The Moment, Meaning, Message framework
• How everyday experiences can become powerful business stories
• Why storytelling helps people understand and trust your business
• The two essential stories every business owner should know

If you've ever felt like your story isn't interesting enough or struggled to explain the value you provide, this episode will give you practical tools to communicate with greater clarity and confidence.

Robert Kennedy III wants to live in a world where people are no longer afraid to confidently tell their stories...and they can also eat Reese's Peanut Butter cups for every meal without any repercussions.

His work as a keynote speaker and trainer in the area of leadership communication has led him to work with organizations such as the US Coast Guard, Barnes & Noble, Social Security Administration, Panda Restaurant Group, AARP, T-Mobile, and UNCF as well as appearances on Fox, CW and other networks.

He is involved in his community through various boards including the school boards, Association for Talent Development Maryland Chapter, youth leadership programs and helping non-profits conduct mock interviews. He is also a professional member of the National Speakers Association.

LinkedIn

YouTube

www.robertkennedy3.me

www.robertkennedy3.com

This episode is supported by the Business Planning Operating System. My 9-module course built from 30 years of experience as an accountant, giving business owners a simple, one-page 90-day plan they'll actually use. Learn more at thebusinessbehindyourbusiness.com/focus

Support the show

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram

Most business owners have heard that "the money is in the list."

But building an email list is only the beginning.

The real challenge is staying in touch with prospects and clients without sounding pushy, salesy, or becoming the business everyone unsubscribes from.

In this episode, Paul Sweeney sits down with email marketing strategist Ely Delaney to unpack a simpler, more effective approach to email marketing. They discuss how to build trust, create genuine relationships, and stay top of mind so that when people are ready to buy, they think of you first.

If you've ever struggled with follow-up, wondered what to send to your email list, or felt uncomfortable marketing your business, this episode is packed with practical advice you can put into action immediately.

What You'll Learn:

• Why most email marketing fails
• How to build trust without being salesy
• The biggest lead magnet mistakes businesses make
• Why people buy when they're ready, not when you're ready to sell
• A simple strategy to re-engage inactive contacts
• How to write emails that people actually want to read

Email isn't dead. Bad email marketing is. In this practical conversation, Ely shares simple strategies that can help you get more value from the relationships you've already worked hard to build.

Ely Delaney is the creator of the Follow Up Rockstar System, helping entrepreneurs build a 24/7 automated system and go from surviving to thriving in any economy.

He’s an Amazon bestseller with his books “Marketing Tidbits” and “Networking Tidbits” & his program “Networking Like A Rockstar” has over 1416 students globally.

LinkedIn

www.elydelaney.com

This episode is supported by the Business Planning Operating System. My 9-module course built from 30 years of experience as an accountant, giving business owners a simple, one-page 90-day plan they'll actually use. Learn more at thebusinessbehindyourbusiness.com/focus

Support the show

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram

Most business owners work hard, grow their revenue, and build something valuable—but still feel uncertain about their numbers. Pricing feels like guesswork, cash flow is unpredictable, and when it comes to valuing the business, there’s no real clarity. In this episode, Paul Sweeney sits down with Jeff Glick to unpack why this happens and, more importantly, how to fix it.

If you want to make better decisions, improve profitability, and ensure your business is truly worth what you think it is, this conversation breaks down the practical steps to get there. It’s not about doing more work; it’s about building the right financial structure to support the business you already have.

What you’ll learn in this episode:

• Why many profitable businesses still struggle with financial clarity
• The difference between basic bookkeeping and a true financial infrastructure
• How poor or inconsistent numbers can reduce your business valuation
• What it really means for a business to be “bankable”
• The hidden risks that buyers and lenders look for during due diligence
• Why financial management should be treated as an investment, not an expense
• The simple foundational steps to improve cash control and reporting
• How to identify and fix the biggest financial risks in your business
• Why looking at your business as if you were selling it can improve performance today

At the heart of the discussion is a clear message: better numbers lead to better decisions. When your financial systems are accurate, timely, and aligned across the business, everything improves—from cash flow and profitability to trust from buyers, lenders, and your team.

Ultimately, this episode challenges business owners to stop treating finance as a compliance task and start using it as a strategic advantage. Because whether you plan to sell your business or not, the businesses that invest in their financial infrastructure are the ones that grow faster, operate with more confidence, and achieve far greater value over time.

Jeffrey Glick leads U.S. operations for Outsourced CFO firm and has spent 30+ years in the trenches helping founders, CEOs, and boards increase company value — especially when they’re preparing for Series funding, business loans, or a potential exit. Jeff has been a CFO for hedge funds, private equity firms, SPACs, and high-growth companies, and now works hands-on as a fractional CFO, helping businesses get “investor-ready” before they need capital.

LinkedIn

www.ocfo.com

This episode is supported by the Business Planning Operating System. My 9-module course built from 30 years of experience as an accountant, giving business owners a simple, one-page 90-day plan they'll actually use. Learn more at thebusinessbehindyourbusiness.com/focus

Support the show

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram