What should business owners do when new technology threatens to derail their business? Close down or find a new path?

This was the dilemma experienced by professional copywriter Leanne Shelton (Write Time Marketing). With the avalanche of artificial intelligence taking over much of content creation, Leanne made the challenging decision to pivot her business and embrace AI by becoming an expert on ChatGPT and AI. Now, Leanne is using her writing expertise to help other businesses navigate the treacherous waters of 'bad content' as they jump onto AI to create their own marketing messages. By being adaptable, new avenues have opened up for Leanne.

Find out how your mindset can help you be flexible in your business planning and in dealing with challenges. Your ability to pivot your business can determine your future success.

Leanne Shelton is an international ChatGPT trainer, keynote speaker, and human copywriter.

With her 9-year-old SEO copywriting agency, Write Time Marketing, struggling to convert in a tough economic climate, Leanne made the ultimate business pivot in May 2023. She decided to embrace (not escape) her shiny, new, and free competitor, ChatGPT.

Leanne quickly became a sought-after keynote speaker for summits and conferences, with multiple requests to run webinars, workshops, one-on-one sessions, and in-house organisational training. She now runs ‘The AI DIY Club’ membership, offering small business owners a safe space to explore and experiment with AI tools and prompts every week.

Featured in The Australian, ABC News, 6PR Perth Radio, Disrupt Radio, and various podcasts, she’s recognised as an AI Expert by LinkedIn Australia editors and Kate Toon’s Digital Marketing Collective Membership. In addition, Leanne hosts ‘The AI Train’ Podcast (formerly co-hosted with Tim King).

Outside of work life, Leanne is a newly converted running enthusiast, lover of dance, occasional yogi and meditator, engrossed reader of business books and psychological thrillers, a dedicated wife, and frazzled mum to two daughters.

Links:

leanne@writetimemarketing.com.au

https://www.linkedin.com/in/leanneshelton/

@leanneshelton247 (Instagram)

‘The Leanne Shelton podcast’ – https://podkite.link/marketing-and-me

‘The AI Train’ podcast - https://shows.acast.com/the-ai-train

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram

There's so much uncertainty in the world and it can feel hard to confidently lead your small business when the path ahead is unclear.

Today we're joined by Jim Mills, the managing director of Merit Planning Hills, to look at some strategies to help guide businesses during difficult times.

Jim looks at some of the factors that affect businesses, including:

• Economic fluctuations
• Interest rates
• Government policies
• Global events

We uncover strategies that businesses can use at any point to offer greater clarity and increase chances of success, including:

• Regular collaboration between business owners and their trusted advisers, like financial planners and accountants
• Focus on maximising wealth accumulation and tax efficiency
• Attention to superannuation contributions and investment diversification

Jim also reminds business owners to think outside of the day-to-day success of their business and look at accumulating personal wealth throughout their time of running a business. This is key to enjoying the fruits of your labour during retirement.

Jim Mills is the Principle Advisor and Managing Director of Merit Planning Hills Pty Ltd, established in 2008. The Merit Planning team are financial strategy and wealth advisors, with a focus on working with small to medium business owners. They are passionate about ensuring Australian business owners see the benefit of their hard work in the form of significant personal wealth accumulation. In this ever changing economic and legislative landscape it is important to have a partner with a focus on active strategies that align with your strategic goals - both from a business and personal perspective.

Jim is well known across the financial service industry with over 29 years experience, previously holding executive positions in large financial institutions. He is backed by a team of qualified advisors and outstanding service personnel focussed on seeing
Australian businesses thrive. Jim holds a Bachelor of Business, Diploma of Financial Planning - RG146, Stock Broking, Estate Planning, SMSF specialist & Tax Financial Planning qualified.

www.meritfp.com.au
Jim's LinkedIn

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram

As a small business owner, do you fall back on your business credit card for everything? While using these credit cards is very popular, it's important to recognise when there are better solutions.

We are joined by Jason Smith (Capital Plus Finance) for a frank discussion on how credit cards can be misused by businesses, plus learn about some useful options for your funding needs such as non-bank business loans and overdrafts.

Jason will also share key points in selecting a lender for your business funding.

Jason Smith has a passion for business, which started for him at the tender age of 24, when he bought his first business, a real estate franchise with a business partner.
Selling the business 9 years later, Jason founded a Debtor Finance company (CashFlow Advantage) and discovered his love of finance and assisting small business owners with their cash flow. After successfully selling his debtor finance company to a publicly listed company in 2016, Jason took a well-deserved sabbatical to recharge and explore new interests.

This break only fuelled his entrepreneurial spirit, leading him to found Capital Plus Finance, an asset finance broking firm in March 2018. Leading a team of 10, Jason and his team are committed to exceptional customer service, ensuring a smooth and successful journey for every client.

Jason's LinkedIn
https://capitalplusfinance.com.au/

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram