Most business owners open LinkedIn with a sense of dread. Cold pitches, generic messages, and wasted time have led many to believe the platform simply doesn’t work. In this episode of The Business Behind Your Business, host Paul Sweeney is joined by LinkedIn expert John Nemo to challenge that belief and reveal how LinkedIn can become a powerful, predictable source of genuine business opportunities — without posting content every day or chasing the algorithm.
John shares the simple, proven framework he’s used since 2012 to build a seven-figure business almost entirely through LinkedIn. This conversation cuts through the noise and shows business owners how to stop using LinkedIn like an online CV and start using it as a practical lead‑generation tool that actually delivers results.

In this episode, you’ll learn:

• Why most LinkedIn profiles are set up incorrectly — and how to fix yours in minutes
• How to turn LinkedIn from a “cold pitch graveyard” into a consistent source of warm leads
• Why the real money on LinkedIn isn’t in posts or content, but in the inbox
• How a single, well‑written message can qualify leads and start real business conversations
• Why niching down on LinkedIn dramatically increases trust, relevance, and conversion

If you’ve been unsure how to use LinkedIn effectively, or you’ve felt overwhelmed by conflicting advice, this episode provides clarity and a refreshingly simple approach. It’s a must‑listen for any business owner who wants better conversations, better leads, and better outcomes from LinkedIn — without adding more complexity to their day.

John Nemo is a bestselling LinkedIn Author & Trainer who has been featured by The New York Times, LinkedIn's official marketing blog, Social Media Examiner, Entrepreneur on Fire, Inc. Magazine, Huffington Post, Business Insider and many others. He runs Nemo Media Group, which provides “Done For You” LinkedIn Lead Generation for Small Business Owners, Business Coaches and Consultants.

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Get a free copy (audiobook or digital version) of John's Bestselling Book "LinkedIn Riches" online at www.nemomediagroup.com

Listen to John's Podcast "Nemo Radio" online at www.nemoradio.com

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In a digital world where it’s easier than ever to create and distribute content, many business owners and creators are unknowingly losing value from the assets they’ve already built. In this episode of The Business Behind Your Business, host Paul Sweeney is joined by Paul Goldman, Founder and CEO of Muserk, to explore how hidden value slips through the cracks — and how technology can help recover it. Using the music industry as a case study, the conversation reveals why protecting and properly managing creative assets is now a critical business skill, not just a legal concern.

What You’ll Learn in This Episode:

• Why a significant portion of global royalties never reach their rightful owners
• How missing data, poor documentation, and unclear ownership quietly erode asset value
• The role AI and technology play in tracking, protecting, and monetising intellectual property
• How music catalogues are valued, bought, and sold as investment assets
• Practical lessons business owners can apply to protect their own brands and digital assets

This episode highlights a powerful truth: value creation doesn’t end once the work is done. Through insights from the global music industry, Paul Goldman shows how clear agreements, accurate data, and the smart use of technology can transform overlooked assets into long‑term value. The lessons extend well beyond music, offering business owners a fresh perspective on protecting what they’ve built and uncovering opportunities already within reach.

Paul Goldman is the Founder and CEO of Muserk, a global digital rights management company dedicated to ensuring music and video creators are properly compensated in today’s fast‑moving digital economy. Through Muserk’s patented Blue Matter™ AI platform, Paul has helped uncover millions in lost royalties by enabling accurate, large‑scale rights administration across streaming platforms, social media, and digital services worldwide. Since its launch, Muserk has grown to represent over 20 million works across 98 countries and has been recognised multiple times on the Inc. 5000 list and is one of America’s fastest‑growing private companies.

Before founding Muserk, Paul spent decades as an award‑winning composer, producer, and creative entrepreneur. A graduate of Berklee College of Music, he built a successful career in New York City creating music, sound design, and visual content for film, television, advertising, and major global brands. His discovery that significant international royalties from his own work were never being collected led him to build Muserk with a clear mission: to create a transparent, technology‑driven system that empowers creators, protects intellectual property, and ensures artists are paid fairly wherever their work is used.

www.muserk.com

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Is it possible to build wealth and freedom without quitting your day job or sacrificing your family life?

In this episode of The Business Behind Your Business, Paul Sweeney is joined by Billy Keels, former corporate executive turned entrepreneur, to explore a smarter path to generational wealth. If you’re a high‑performing professional who feels stuck on the corporate treadmill but unsure how to create freedom without blowing everything up, this conversation offers clarity, perspective, and a proven alternative.

In this episode, you’ll learn:

• Why clarity is the real first step to making your 9–5 optional
• How to protect your career while building something on the side
• The difference between creating a job and building a true asset
• How to avoid burnout by designing your business on purpose

If you’re successful on paper but craving more control over your time and life, this episode offers a practical place to start.

Billy Keels is an expert executive coach, best-selling author, and host of the top-ranked "Going Long Podcast with Billy Keels”. As an internationally renowned business strategist, Billy boasts over two decades of experience leading global teams generating over $500 million as a top sales leader at SAP and working alongside household names like Michael Dell, Bill Gates, Ken Chenault, John Chambers and more. Through his podcast and national best-seller "Grow Your Money the Smart Way," Billy shares strategic and actionable advice on how to make your corporate role optional.

Whether founding a private equity firm raising over $12.5 million with Accredited Investors or advising Fortune 500 clients, Billy draws on his experience from working in over 80 countries. Based in Barcelona, Billy Keels is the go-to Strategic Advisor for enterprise-level executives who want to excel in their careers while safely and securely building an additional stream of predictable income so that
their jobs become optional. He has worked with leaders from industry titans like SAP, Oracle, Salesforce, and Microsoft on multiplying their options from within
their current role.

Fluent in five languages, he has spoken at prestigious venues worldwide on his
approach for unlocking new professional and personal opportunities.

Billy's mission is helping mid 6 & 7 figure executives achieve extraordinary career growth without requiring a change in employment. He provides a blueprint for excelling in your career, leveraging your transferable skills, and building your business on the side. Accomplish this while maintaining your current career’s security and stability!

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www.billykeels.com

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