If you’re running an e‑commerce business (or any business that relies on repeat customers) and feel like you’re constantly chasing the next sale, this episode will change how you think about growth. In this conversation, Paul Sweeney sits down with Steven Gringlas, Founder and CEO of Picos Media, to unpack why email marketing is still one of the most powerful – and most underutilised – profit levers for scaling sustainably. Together, they break down how email and paid ads are meant to work as one system, not separate tactics, and why focusing only on acquisition is leaving serious money on the table.

In this episode, you’ll learn:

• Why email marketing is not dead and why it consistently outperforms many “shinier” channels
• How email drives customer retention and dramatically increases lifetime value
• The real cost of relying solely on paid ads for customer acquisition
• The key email flows every e‑commerce business must have in place
• Why list growth, segmentation, and automation matter more than blasting campaigns
• What most brands get wrong when trying to scale quickly

Paul and Steven also dive into the psychology behind customer behaviour, how many touchpoints are really needed to convert, and why persistence beats perfection when it comes to marketing systems. Steven shares clear, practical insights on popup strategies, welcome flows, abandon cart emails, and win-back campaigns – all focused on turning first-time buyers into long-term, profitable customers.

If you’re serious about building a scalable e‑commerce business (or improving consistency in any customer-driven model), this episode will help you rethink where your marketing dollars – and time – should really be going. Email isn’t just a support channel; done properly, it’s one of the strongest growth engines in your business.

Steven Gringlas is the Founder and CEO of Picos Media, a performance-led eCommerce growth agency specialising in email marketing, paid media, and creative strategy. He helps online brands scale profitably by combining strong marketing fundamentals with systems, automation, and clear execution. Steven is known for his direct, practical approach to growth and his focus on building marketing that actually drives revenue, not just engagement.

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www.picos.com.au

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If you’re a B2B business owner who relies heavily on referrals and finds yourself stuck in unpredictable cycles of feast and famine, this episode is for you. In this conversation, Paul Sweeney is joined by LinkedIn growth expert Colin Gallagher to unpack why referral-based growth so often leads to stalled pipelines, burnout, and scope creep — and what to do instead. You’ll discover how to move away from “referrals and hope” and build a repeatable, predictable way to generate new business without constantly chasing your next client.

Rather than chasing more leads, this episode focuses on building systems — particularly using LinkedIn as a low-cost, high-impact channel — that can run in the background while you focus on delivering great work. Colin shares practical, real-world insights on how founders can stand out as humans in an increasingly noisy, AI-driven landscape and create outbound messaging that actually gets replies.

In this episode, you’ll learn:

• Why referral-only growth creates stress, scope creep, and instability in small businesses
• How to build a predictable sales pipeline without abandoning referrals altogether
• Why LinkedIn is one of the most effective low-cost channels for B2B lead generation
• How to write LinkedIn messages that feel personal, relevant, and human — not spammy
• A simple, practical framework for targeting the right people with the right message
• Why “doing something” — even imperfectly — is far better than doing nothing at all

Colin also offers a powerful reminder for business owners who feel overwhelmed or stuck: stop waiting for the perfect system or message and start taking action. Whether you build the capability in-house or leverage external expertise, the key is to break the cycle and put a lead-generation system in place. With the right approach, consistency replaces panic — and your pipeline no longer depends on hope.

Colin Gallagher is the founder of Growlancer and a LinkedIn growth expert for B2B service companies. He helps founders and B2B leaders escape referral dependency with a repeatable system built on targeted outreach, authority-driven content, and sharp positioning. His systems-first model creates a predictable pipeline without needing to be full-time content creators.

Get your Free LinkedIn Outreach Campaign Setup — sample your results before committing www.growlancer.ai

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Most business owners are told that property and passive investments are the safest way to build wealth. But what if buying the right business — structured and funded properly — could deliver stronger returns, faster cash flow, and greater control? In this episode of The Business Behind Your Business, host Paul Sweeney is joined by commercial finance expert Sidd Bahree to break down how business acquisitions really work and what banks actually look for when funding them. This conversation challenges common assumptions and helps business owners understand how acquisitions can become a powerful wealth‑building strategy.

What you’ll learn in this episode:

• Why buying a business can outperform property when done correctly
• What lenders look for — beyond the numbers — in business acquisition finance
• Why management experience and industry alignment matter so much to banks
• How to plan for revenue drops after an acquisition and protect your cash flow
• The role of EBITDA, valuations, and business multiples
• Why having the right advisory team is critical before you buy

Paul and Sidd also explore why many sellers leave value on the table, how buyers can uncover hidden opportunities, and why realistic forecasting is essential. If you’re considering buying a business — or want to make your current one more valuable — this episode will help you approach acquisitions with clarity, confidence, and strategy.

Sidd Bahree is the commercial finance expert, strategic thinker, and the driving force behind Xpress Finance. With a deep passion for helping small to medium-sized business owners grow and thrive, Sidd is all about getting the right funding in place — fast, smart, and stress-free. After more than a decade in the banking world — in roles like Asset Finance Specialist, Small Business Banking Specialist, and Business Development Executive — Sidd knew it was time to shake things up. He’s consulted with over 4,500 businesses across Australia, earning a rock-solid reputation for tailored, no-nonsense finance solutions that actually work. That’s where Xpress Finance comes in. Sidd founded it to raise the bar in commercial broking — offering a fresh, streamlined approach that puts clients first. He’s on a mission to help clients make smarter finance moves, avoid debt traps, and fund their growth with confidence.

Contact Sidd at sidd@xpressfinance.com.au

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www.siddbahreee.com.au

www.xpressfinance.com.au

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