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The Business Behind Your Business

The Business Behind Your Business

著者: Paul Sweeney
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Conversations to help your business grow and thrive.
It’s like having your own board of expert advisors in your pocket.

The Business Behind Your Business is the go-to podcast for entrepreneurs, small business owners, and anyone looking for practical business ideas and strategies. Hosted by Paul Sweeney, each 15–30 minute episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.

Whether you're exploring how to make money, launch a new venture, or scale your existing business, our expert guests share actionable insights on entrepreneurship, marketing strategies for small business, financial planning, leadership, and more.

From startup tips to advanced business strategy, we bring you the tools and advice you need to build a thriving business — one smart decision at a time.

© 2025 The Business Behind Your Business
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  • Clean Up Your Business: Fix Your Data, Fix Your Decisions
    2025/12/15

    Running a business becomes overwhelming when your data, systems, and processes slip into chaos—making it harder to make smart decisions, stay profitable, and plan for the future. In this episode, you’ll learn exactly how to clean up your business data, streamline your systems, and set up a structure that gives you clarity, confidence, and control. If you’ve ever felt stuck, disorganised, or unsure about what’s really going on in your business, this conversation will show you how to turn your mess into meaningful insights that help you grow.

    In this episode, host Paul Sweeney sits down with Sonya Corkery from Clear Plans Consulting—an expert in business systems, operations and strategic planning. Sonya shares why business owners become overwhelmed with data and systems, the biggest risks of messy or outdated information, and the powerful role data plays in decision-making and long-term planning. She breaks down what “cleaning up your business” really means—from choosing the right software to setting up systems properly, creating meaningful dashboards, and using both data and intuition to steer your business forward.

    Sonya also explains the importance of engaging specialists, building a strong advisory team, and structuring your operations so you can scale safely and profitably. Whether you’re a sole trader, a fast-growing trade business, or a larger organisation managing complex projects, you’ll walk away with clear steps to regain control, reduce stress, and set your business up for sustainable success.


    Get the Profit First book here – Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz


    Sonya Corkery has worked in business operations and data management for many years, and offers listeners practical solutions to streamline their business operations and achieve their goals. Sonya offers actionable strategies to 'clean up' their businesses and gain clarity on their trajectories. She is a business owner, wife, and mother that helps to empower fellow business owners to take control of their enterprises and design the lives they desire.

    www.clearplanconsulting.com.au

    Get 1:1 support cleaning up and understanding the overall health of your business. De-code your business health in 20 minutes with a friendly obligation-free chat.

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    29 分
  • Bootstrapping a Start-Up: Real Lessons from a $30M Founder
    2025/12/08

    If you’ve ever wondered how to scale your business from a solo operation to a multimillion-dollar enterprise — without outside investors — this episode is for you. Bryan Clayton, CEO and co-founder of GreenPal, joins host Paul Sweeney to share his journey from mowing lawns to building a $30 million tech company serving over 300,000 customers.

    Bryan reveals the hard-earned lessons behind bootstrapping growth — from hiring his first employees and scrambling to meet payrolls to mastering sales, building systems, and creating sustainable growth without debt or shortcuts. He breaks down the mindset shifts every business owner must make to move from doing all the work themselves to building a team that drives the business forward.

    Listeners will learn:

    • How to grow from a one-person business to a thriving, scalable company
    • Why learning each part of your business before delegating is crucial
    • The right (and wrong) ways to use debt when growing
    • How listening to your customers can guide product and service innovation
    • Why overnight success is a myth — and what real, long-term growth looks like

    Whether you’re running a service business or building a start-up, Bryan’s insights on leadership, growth, and resilience will inspire you to think bigger — and execute smarter.


    Bryan Clayton has been recognised as one of Inc. Magazine's "Top Entrepreneurs" and has built GreenPal to over 300,000 customers and $30 million a year in revenue. He is a serial entrepreneur with 22 years of experience in the lawn, landscaping, and garden industry. Before GreenPal, he built Peachtree Inc. to over $10 million a year before selling it. Bryan is a thought leader in the green industry, often sharing his insights through various media outlets and speaking engagements.

    www.yourgreenpal.com

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    38 分
  • Delegate Up, Not Down: The Secret to Founder Freedom
    2025/12/01

    What if your business could run smoothly—even grow—without you being the one to make every decision, solve every problem, or put out every fire? It’s not a fantasy. It’s completely possible. In this episode of The Business Behind Your Business, host Paul Sweeney chats with Ryan Cassin, founder of Superpowers HQ, about how entrepreneurs can finally escape the bottleneck trap and build a business that thrives independently.

    Ryan reveals how to design systems that capture your judgment, not just your tasks, empowering your team to think and act with your values and intent. He breaks down how to move from doing everything yourself to leading a self-managing company where your people make smart decisions—even when you’re not in the room.

    You’ll learn how to:

    • Turn your systems into tools for thinking, not just checklists for doing
    • Empower your team with frameworks like the approval matrix to build confidence and accountability
    • Shift from “delegating down” to delegating up, seeing your team as investments rather than expenses
    • Protect your golden hours so you can focus on your highest-value, most creative work
    • Use automation strategically while keeping the human judgment that makes your business special

    If you’ve ever thought your business can’t run without you, this episode will change your mind. Learn how to reclaim your time, scale sustainably, and keep the magic alive while your business grows beyond you.

    Get Ryan's book here: Superpowered: The Secret That Helps Every Entrepreneur Eliminate the Suck, 10X Their Impact, and Have More Fun in Work and Life


    Ryan Cassin is passionate about entrepreneurship, having launched and sold multiple businesses. He co-founded Superpowers, which helps entrepreneurs hire and train their right-fi t executive assistant. Cassin is also a co-founder of Here Homes, a real estate investment platform which owns and manages over 100 rental properties across Dallas.

    www.superpowershq.com

    Superpowers HQ LinkedIn

    Ryan’s LinkedIn


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    32 分
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