『The Business Behind Victoria's Secret's Fastest-Selling Bikini, with Melissa Odabash』のカバーアート

The Business Behind Victoria's Secret's Fastest-Selling Bikini, with Melissa Odabash

The Business Behind Victoria's Secret's Fastest-Selling Bikini, with Melissa Odabash

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Anna Wintour ordered from her personally. Jennifer Lopez wore the first thing she ever designed. But Melissa Odabash started out selling bikinis from a bag backstage, barely making a dollar on each one. Twenty-five years and 70 countries later, she's never taken outside investment and still owns every bit of her brand.

Melissa Odabash MBE is the founder and designer of her eponymous luxury swimwear label. A former fit model for Valentino and Fendi, she turned everything she absorbed backstage into one of the most iconic names in swimwear.

In this episode:

◼️ How a Victoria's Secret catalogue took her from 70 pieces a week to thousands

◼️ Why she's never taken outside investment, and the first hire she says every founder needs

◼️ How she got her collection into Harvey Nichols with one very bold phone call

◼️ Why every penny she makes goes into property

◼️ How to stick to one thing when everyone tells you to expand

◼️ Why she says you should never start a business for money

Subscribe for new episodes every week.

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