Last year, we had what can only be described as a business NDE (near death experience). We were waking up at 2 a.m. with panic attacks, carrying the weight of a team, contractors, overhead, launch expectations, and a whole lot of “what the fuck are we going to do now?”

And the thing that saved us?

Not more Instagram followers.

Not more social media content.

Not a viral post.

Our email list.

In this episode, we talk about the most valuable asset in our business, why owned media matters more than borrowed audiences, and how our email list helped us resuscitate a launch when our paid ads got shut down.

We also break down the difference between paid, earned, borrowed, and owned media, and why practitioners, healers, coaches, creatives, and business owners need to stop relying only on social media, ads, clinic-owned booking systems, or platforms they do not control.

Because if your Instagram gets locked, your Facebook group disappears, your ad account stops working, or your clinic owns all your client information, what do you actually have?

This episode is a mini business masterclass for the ones who are ready to stop building on borrowed land.

Your email list is not optional.

It is not a “one day” thing.

It might be the thing that saves your business.

In this episode, we talk about:

• The business near-death experience that happened during a major launch
• How our Facebook ad account got locked when we were expecting a $200K launch
• The difference between paid, earned, borrowed, and owned media
• Why social media followers, Facebook groups, YouTube subscribers, and paid ad audiences are not truly yours unless you have captured an email or phone number
• How our owned email audience helped us generate $160K when our paid ads were not working
• How Dr. V sold her acupuncture practice, charts, goodwill, and email list, and why that asset was so valuable
• How ROAR Funnels helped Dr. V launch a six-week offer while we were travelling in Africa
• The simple email system every practitioner should start with: who you are, what your mission is, and what your audience is struggling with

This episode is for you if you are a practitioner, healer, coach, creative, facilitator, or entrepreneur who knows you need a more stable way to reach your people.

It is for you if you want to launch a retreat, course, membership, program, masterclass, or new offer, but you do not currently have a simple way to email the people who already know, like, and trust you.

And it is for you if you have been building on borrowed land and you are ready to create something you actually own.

If this episode made you realize it is time to take your email list seriously, share it with a fellow renegade.

Subscribe and leave a review for your chance to win some swag and a shoutout on the podcast.

And if anything landed, cracked something open, or made you realize you need a better system, DM us on Instagram at @‌sitwithit.co.

If you want to start building your owned audience, head to http://roarfunnels.com/renegade and start your 30-day trial of ROAR Funnels. You can book an onboarding call with our team and start getting your email list set up right away.

For episode show notes, head to http://therenegadepodcast.com