In this episode, LinkedIn Top Voice and personal branding strategist Kait LeDonne reveals the real driver of a powerful personal brand—and it’s not viral content, clever hooks, or massive followings.

It’s relationships. Tight ones. Deep ones. Offline ones. And if you understand how to build them, everything else accelerates.

In this conversation, you’ll learn:
• How your offline relationships fuel your online influence
• Why intimacy at scale outperforms traditional “influencer” tactics
• The order of operations for building real authority (relationships → referrals → media → opportunity)
• Why many large accounts can’t sell, and what actually moves people to action
• The future of branding in an age of AI and social fragmentation
• Tactical advice for founders, creators, and leaders building communities

If you want to grow your brand without compromising your values—or your sanity—this episode is a blueprint.

More about Kait LeDonne here: https://kaitledonne.com

In this solo pre-launch update, Matt takes a moment on Thanksgiving to reflect on the early momentum behind The Building Business Relationships Show and share what’s coming next.

You’ll hear:
• The early data on downloads, views, and global reach
• Why this show is needed now more than ever
• How human connection fuels resilience, growth, and adaptability
• Plans for upcoming panel episodes and new show formats
• A new partnership with Podstream Studios in Times Square
• What the pre-launch journey will look like from here

If you're an entrepreneur, entrepreneurial thinker, or someone who believes in the power of great relationships, this episode gives you a clear view of what we’re building—together.

In this pre-launch conversation, Matt Stone talks with Paul Banks about why trust starts at 100%, how video accelerates connection, and why authenticity is the ultimate business differentiator in the AI era.

Connect with Paul Banks:
Web: https://javelincontent.com
LinkedIn: https://www.linkedin.com/in/paul-banks007/

Full Description

What if trust wasn’t something people had to earn slowly… but something you gave freely from the start?

In this pre-launch episode of The Building Business Relationships Show, Matt Stone speaks with Paul Banks, founder of Javelin Content Management, about the surprising psychology behind trust, the power of storytelling, and why video has become one of the fastest ways to build authentic relationships in today’s AI-driven world.

Paul shares the story of the leader who saw his potential long before he saw it himself, and how that single moment transformed the trajectory of his career. From there, the two dive into the role relationships play in business, why people buy you before they buy your service, and how creators can stand out in a world flooded with content.

These early episodes are part of our pre-launch exploration phase, designed to spark ideas, test concepts, and hear from you about what this show should ultimately become.

💬 Tell us what you think:
What topics do you want more of?
Which guests should we bring in?
Your input helps shape the show.

Go to https://mattstone.co and use the Contact form to send us your thoughts.

🎧 More episodes → https://bbrshow.transistor.fm

📺 Watch the video version → https://youtube.com/@buildbizrelationships