Ohio State has officially entered a new era.

The Buckeyes announced a landmark partnership with JPMorganChase, making the financial giant the official bank partner of Ohio State Athletics and the first jersey patch sponsor in school history across all 36 varsity sports. It’s another sign that the business of college athletics continues to evolve, and Ohio State isn’t just keeping up—it’s helping shape where the industry is headed.

Jeremy rides solo on today’s episode as Coach Slate gets a well-earned night off after another long evening on the practice field and in the meeting rooms. Jeremy breaks down why this partnership matters beyond the logo on the jersey, what it says about Ohio State’s financial position in the new college athletics landscape, how it could impact NIL opportunities, and why fans may need to rethink what tradition looks like moving forward.

Whether you love the move or hate seeing a corporate patch on the Scarlet and Gray, one thing is certain: college athletics isn’t going back to the old model. Ohio State is positioning itself to stay at the front of the pack.

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