On this week's episode, Al sits down with Jermaine from Stately Home Developments, a luxury renovation and construction brand built from the ground up over the last five years. Jermaine's path into the trades is one of the most unexpected we've come across. Starting out on weekends with his granddad doing kitchen and bathroom fits in East London, he quickly realised construction was where he belonged. But before going all in, he took a serious detour into the world of acting, extra work on Spider-Man sets, BBC and ITV productions, film festivals, networking with directors, and eventually a gig in Atlanta after living in Malta and South Africa. When Covid hit, he came back to the UK and went full steam ahead with Stately Home Developments, and hasn't looked back. In this episode, we cover how social media has transformed the way he wins work, why putting your face to the brand gives you the upper hand before you even arrive on site, what he learned watching a terrible builder somehow win premium jobs, the real cost of running a construction business on relationships and mental load, and why investing in yourself early is always cheaper than waiting. Follow us on Spotify and YouTube, and use the link below for discounts from our sponsors, Powered Now and Pocket Receptionist.