Unlocking Digital Leadership: Embracing Your Online Presence with Kristi Piehl.

In this episode, featuring Emmy Award-winning journalist and CEO of Media Minefield, Kristi Piehl, we delve into the critical importance of digital leadership in today's world. Kristi discusses how modern leaders need to be as comfortable with online platforms and social media as past leaders were with traditional communication methods.

This engaging conversation covers the importance of owning your story, overcoming the fear of posting, and using social media as a force for good. Kristi also shares personal anecdotes and practical examples from her book, 'Flip Your Script,' providing a comprehensive guide to building an authentic and impactful digital presence.

01:30 The Importance of Digital Leadership

03:29 Personal Branding and Storytelling

05:24 Creating Authentic Content

09:28 The Power of Vulnerability and Authenticity

16:25 Leveraging Social Media for Good

31:00 Final Thoughts and Encouragement

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

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Transform Your Personal Brand with a 3-Minute Daily Reflection. In this video, we explore a transformative three-minute daily reflection habit that can help you grow your personal brand without needing a complex content strategy or additional time.

By taking just three minutes each morning to reflect on your day and capture your thoughts, you can generate authentic content that connects with your audience. This habit involves three steps: reflect, record, and reuse.

Utilizing tools like AI for transcription, you can easily turn your reflections into various forms of content. Over time, this consistent practice not only builds a wealth of content ideas but also enhances your credibility and visibility.

Start today to see the impact of intentional reflection on your personal brand.

00:18 The Power of Reflection

01:13 The Three-Step Reflection Process

02:12 Turning Reflections into Content

03:12 The Long-Term Benefits

04:00 Final Thoughts

This is the Brands On Brands Podcast with Brandon Birkmeyer

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

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The Critical Role of Emotional Branding with Jean-Pierre Lacroix - Discover the Think Blink Manifesto.

In this episode of Brands on Brands, Jean-Pierre Lacroix, president of SLD Global Branding and Design Agency, discusses the importance of emotional branding and the impact of split-second connections.

Jean Pierre delves into the concept of defining emotional equity, the significance of empathy in branding, and strategies to build deep emotional connections with audiences. He also introduces his latest book, 'The Think Blink Manifesto,' which provides a roadmap for brands to foster lasting emotional connections.

01:04 Understanding Emotional Branding

03:37 Strategies for Building Emotional Connections

05:23 Creating Empathy and Eliminating Friction

15:54 The Importance of Visual Memories

22:47 Building Your Brand Through Personal Stories

32:52 Future-Proofing Your Brand

35:25 The Trust Ladder: Steps to Building Credibility

40:15 Conclusion and Final Thoughts

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

AI is completely rewriting the rules of personal branding — and most people are already falling behind. In this interview, Brandon Birkmeyer breaks down how AI is transforming the way we show up, get discovered, build trust, create content, and scale our influence online.

If you're building your brand the same way you did a year ago, this is your wake-up call. You'll learn:

🔥 Why AI didn't just automate marketing — it democratized influence

🔥 The difference between AI copycats and AI-powered originals

🔥 How AI boosts production value and builds instant authority

🔥 The rise of the "digital twin" (and how to use it responsibly)

🔥 How AI helps you stay authentic through data-driven feedback

🔥 The 4-step system to build your brand in the AI era  

1. Capture before you create
2. Remix, don't replicate
3. Build your digital ecosystem
4. Keep your human edge AI gives everyone a louder microphone — but only original thinkers will stand out.

If you want to grow your visibility, credibility, and thought leadership in the age of AI, this video is your playbook.

This is the Brands On Brands Podcast with Brandon Birkmeyer

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

Exceptional Experiences: Redefining Luxury with Neen James. In this episode, host Brandon interviews luxury brand expert Neen James about her new book, 'Exceptional Experiences.' Neen shares insights from her 20-year study on luxury, highlighting that true luxury is about moments and inclusivity rather than just money.

She discusses the importance of personalization, systemized thoughtfulness, and the five 'luxury levers'—entice, invite, excite, delight, and ignite—that can elevate brand experiences.

• More about Neen: https://neenjames.com/
• Buy Neen's book on Amazon: https://amzn.to/43ENrRv

02:17 The Essence of Luxury: Moments Over Money

12:49 The Five Luxury Levers

17:53 Creating a Signature Experience

18:37 Systemizing Thoughtfulness

19:57 Delighting and Educating Clients

20:57 Introducing the Experience Elevation Model

21:45 Engaging Storytelling Techniques

24:22 Addressing Common Mistakes in Luxury Branding

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

Most people think personal branding is about getting followers, likes, and viral videos — but that's not the real game.

In this solo episode, Brandon Birkmeyer breaks down why most people approach personal branding completely backward, and what to do instead if you want to build a reputation that gets you noticed, respected, and paid.

It's not about attention — it's about perception.
It's not about reach — it's about reputation.
And it's not about fame — it's about trust at scale.

You'll learn the three layers of brand power — Visibility, Credibility, and Influence — and how to move from being seen to being chosen.

✅ The #1 mistake most people make in personal branding
✅ Why chasing attention won't build your career or business
✅ What credibility signals actually look like (and how to create them)
✅ The 3-part framework: Visibility → Credibility → Influence
✅ How to collaborate with credible people to build brand associations
✅ Why credibility makes you memorable and influence makes you profitable
✅ A simple 3-step playbook to start playing the real game today

• Visibility gets you seen. You can't build trust if people don't know you exist.

• Credibility gets you believed. Proof, not popularity, builds trust.

• Influence gets you paid. Once people believe in you, opportunities chase you.

Your content isn't just marketing — it's a trust-building system.
Every post, appearance, and collaboration should send one clear message:
👉 "This is a person worth knowing."

📘 Learn more at: brandsonbrands.com
🎥 Watch on YouTube: @brandsonbrands
💬 Follow Brandon on LinkedIn: linkedin.com/in/brandonbirkmeyer

Why do some brands become unforgettable while others disappear? Today, we break down the science behind brand association—the single most overlooked driver of brand choice, preference, and loyalty.

Our guest is Ulli Applebaum. Ulli is an award-winning brand strategist and author of The Science of Brand Associations: Win Minds, Win Markets. Ulli explains how the brain stores brand memories, why associations predict sales, and how companies and personal brands can create stronger influence in any category.

If you want to build a brand that instantly comes to mind—and comes with positive meaning—this episode is the blueprint.

Find the book on Amazon at: https://amzn.to/4or3zOO

Learn more about Ulli: https://first-the-trousers.com/

• 01:25 – Meet Uli Applebaum & his new book, The Science of Brand Associations

• 03:05 – What a "brand association network" actually is (in brain science terms)

• 05:15 – Why marketers ignore brand associations—and why it's a massive mistake

• 09:32 – Functional vs. meaningful associations (Geico, McDonald's, Rolex, Nutella)

• 14:28 – The five types of brand meaning: cultural, social, emotional, symbolic, functional

• 25:03 – How to start building stronger brand associations for yourself or your company

• 30:40 – The biggest mistake brands make with visual identity and brand assets

• 40:21 – Practical steps: consistency, emotional resonance, storytelling, and relevance

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

Mastering Social Skills: 9 Essential Micro Behaviors for Building Trust and Connection.

This episode debunks common misconceptions about social skills, emphasizing that true social skill lies in how people experience you.

Learn nine practical social skills that can transform others' perceptions regardless of personality type or professional role. By practicing these behaviors daily, individuals can build a reputation as confident, trustworthy, and thoughtful leaders.

00:00 Introduction to Real Social Skills

00:58 The Say Hello First Skill

01:48 The Ask and Listen Skill

02:20 The Follow-Up Skill

03:01 The Remember Names and Details Skill

03:45 The Public Support Skill

04:21 The Visibility Without Vanity Skill

04:59 The Teach What You Know Skill

05:25 The Positive Gossip Skill

05:55 The Composed Presence Skill

06:23 Quick Recap and Final Thoughts

This is the Brands On Brands Podcast with Brandon Birkmeyer

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter