『The Branding Business School Podcast』のカバーアート

The Branding Business School Podcast

The Branding Business School Podcast

著者: Victoria Marcouillier
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The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online.


Because in today’s market, being the best doesn’t matter if you’re not perceived that way.


Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry.


We’re talking about:

  • Elevating your brand as your business grows
  • The psychology behind being chosen (not just considered)
  • Scaling without sacrificing your life
  • And what it really looks like to build a business while raising a family


Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth.


Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.

© 2026 The Branding Business School Podcast
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  • 178: Is Your Website Exposing You to Legal Risk? A Small Business Attorney Explains ft. Paige Griffith
    2026/05/27

    Text a question to Victoria!

    Did you know that you hold a legal responsibility with your website? Have you heard of ADA guidelines, but you don’t know what they actually are? How does website accessibility apply to small business owners? Today, Victoria is getting these questions answered by having Paige Griffith on the podcast. Paige Griffith is a small business attorney, the founder of The Legal Paige, and a founding partner of Griffith Suazo Law. Her entire career revolves around educating and supporting small business owners with the legal side of their businesses, so they can protect themselves and grow with confidence.

    In this episode, Victoria and Paige sit down for the first time in almost 4 years to discuss the legal requirements for websites and ways to make your website more accessible in 2026. They cover actionable items that you can double check on your own website, right along with them.

    If you’ve ever avoided the legal side of business because it feels too confusing, this conversation will encourage you to take a step forward. Be sure to grab your iced coffee and your notebook, you’ll want to take notes or come back to this one because it’s full of legal education.

    Links Mentioned in Today's Episode:

    The Legal Paige (Legal Contract Template Shop for Business Owners)

    Griffith Suazo Law (Law Firm for Entrepreneurs)

    Retainly (SaaS Platform)

    ADA Compliance Checklist

    Website Designer Contract

    Terms and Conditions and Privacy Policy Bundle

    Web Content Accessibility Guidelines (WCAG)

    Follow Paige on Instagram

    For show notes, head to www.thebrandingbusinessschool.com/thepodcast/


    Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

    Follow BrandWell on Instagram.
    Follow The Branding Business School on
    Instagram.

    Save on your first year of Honeybook using this link!
    Save 50% off your first year of Flodesk using this link!
    Get $30 off your first month of Nuuly using this link!
    Get up to $150 off your first box of Factor Meals using this link!



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    50 分
  • 177: AI is Exposing Weak Brands | Here’s What Great Brands Understand
    2026/05/20

    Text a question to Victoria!

    “The brands winning right now are not necessarily the brands with the most experience. They are often the brands creating the clearest emotional connection and the strongest sense of trust.”

    Have you ever felt a disconnect between your work and your brand? Or have you felt discouraged by founders with less credentials booking clients you’ve only dreamed of working with? In this short, yet impactful episode, Victoria defines "The Perception Gap" and how you can close it to ensure every aspect of your business represents the high-quality experience you give your clients.

    Victoria explains how the modern buying behavior has shifted, the impact AI could have on trust, and ways to reduce friction with potential clients. This is the education and pep talk combination so many founders need to hear right now—at a time when the internet is the loudest it's ever been. Whether you’re in the school drop off line or heading out the door for a meeting, this episode will leave you feeling inspired and more equipped to handle the ever-changing marketing landscape.

    Links Mentioned in Today's Episode:

    Work With BrandWell Designs

    Marketing Rebellion by Mark Schaefer

    For show notes, head to www.thebrandingbusinessschool.com/thepodcast/


    Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

    Follow BrandWell on Instagram.
    Follow The Branding Business School on
    Instagram.

    Save on your first year of Honeybook using this link!
    Save 50% off your first year of Flodesk using this link!
    Get $30 off your first month of Nuuly using this link!
    Get up to $150 off your first box of Factor Meals using this link!



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    14 分
  • 176: Can You Build a High-Impact Brand in a "Soft Girl" Era? ft. Fractional COO, Brooke Dumas
    2026/05/13

    Text a question to Victoria!

    Have you noticed the swing from hustle culture to the “soft girl era” in the online business space? Or maybe you’ve heard of the recent comments Emma Grede has shared regarding being a 3-hour mom. Today, Victoria and her guest are diving into this topic. Brooke Dumas is a Fractional COO, strategic partner, and serial entrepreneur who has built and scaled multiple businesses. She partners with multi-six and seven figure businesses through Tailored Premier and brings a grounded, intentional approach to scaling a business sustainability.

    In this episode, Victoria and Brooke discuss why it’s so important to define your priorities and version of success before scaling a business. They talk about what Brooke looks for during a business audit, building to sell, and the mental load so many founders struggle with as they grow their businesses.

    If you’ve ever wondered if you can have both a successful business while being present in your life, or if you want to lean into your soft girl era but aren’t sure how to get there, this is for you. Whether you’re in a hustle season or leaning into your own soft-girl era, this episode will leave you feeling excited about growing in a way that’s intentional and aligned with your values and goals.

    Links Mentioned in Today's Episode:

    Connect with Brooke on Instagram

    Visit Brooke’s Website

    Work with Tailored Premier

    For show notes, head to www.thebrandingbusinessschool.com/thepodcast/


    Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

    Follow BrandWell on Instagram.
    Follow The Branding Business School on
    Instagram.

    Save on your first year of Honeybook using this link!
    Save 50% off your first year of Flodesk using this link!
    Get $30 off your first month of Nuuly using this link!
    Get up to $150 off your first box of Factor Meals using this link!



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    1 時間 2 分
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