『The Brand Marketing Show』のカバーアート

The Brand Marketing Show

The Brand Marketing Show

著者： Catherine Langman
無料で聴く

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.Copyright Productpreneur Marketing 2026 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • The four things your best customer checks before she'll pay full price

    The four things your best customer checks before she'll pay full price
    2026/07/16

    Your best customer runs a quiet background check on your brand before she'll pay full price – and if one thing comes back weak, she doesn't tell you. She just buys the cheaper option, or waits for your next sale.

    In this episode, Catherine Langman breaks down the four foundations that decide whether a premium brand scales or stalls – a point of difference that's hard to replicate, a point of view worth having, a genuine purpose, and a premium pricing strategy – plus the fifth element that holds them all together. Featuring what On and Hoka understood that Nike forgot, and a candid look at Catherine's own brand, Indagare.

    If your growth has plateaued, one of these foundations is likely the reason. Book a Brand Growth Strategy Session at productpreneurmarketing.com to find out which.

    Subscribe for weekly episodes on building premium eCommerce brands that don't compete on price.

    Show Notes: https://www.productpreneurmarketing.com/episode-325/

    TAGS
    premium brand strategy, ecommerce marketing, brand building, premium pricing, point of difference, brand positioning, considered buyer, Catherine Langman, The Brand Marketing Show
    続きを読む 一部表示
    27 分
  • You don't get to decide if your brand is premium

    You don't get to decide if your brand is premium
    2026/07/09

    You don't get to decide if your brand is premium – your customer does. In this episode of The Brand Marketing Show, Catherine Langman unpacks how the premium verdict is actually reached: why "different and better" both have to be true, why heritage can beat innovation, why the same product can be premium to one buyer and overpriced to another, and the most expensive mistake founders make when they try to "become premium" by charging more.

    Plus: why the storytelling in your marketing is an asset worth investing in – not an expensive chore – and what actually attracts the considered buyer a premium brand is built for.

    For premium eCommerce founders who know they're different and better – but need the market to reach the verdict.

    Book a Brand Growth Strategy Session: https://productpreneurmarketing.com/lets-talk

    Listen to The Brand Marketing Show:
    https://www.productpreneurmarketing.com/episode-324/


    premium brand, what makes a brand premium, premium vs luxury, brand positioning, ecommerce marketing, brand strategy, customer perception, premium ecommerce
    続きを読む 一部表示
    35 分
  • Reward the behaviour, don't discount the product: how premium brands can be generous without devaluing

    Reward the behaviour, don't discount the product: how premium brands can be generous without devaluing
    2026/07/02

    68% of the orders in a typical sale come from customers who would have paid full price anyway. That's one of the findings from a major new dataset by Klaviyo and ProfitPeak, and it's the starting point for this episode on why discounting as your whole strategy is structurally worse for premium, considered brands, and what generous, brand building alternatives actually work.

    Catherine covers why the heaviest discounters grow the least, why the "we have to discount" excuse doesn't hold up, how a constant sale quietly retrains your best customer to wait, and the one distinction that lets premium brands stay generous without devaluing: rewarding a behaviour versus discounting a product. She uses one of her own Indagare skincare sets as a worked example, and is honest about what it takes to pivot away from a discount habit.

    www.productpreneurmarketing.com/episode-323

    Book a Brand Growth Strategy Session: productpreneurmarketing.com
    続きを読む 一部表示
    31 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません