In this episode of the Brand Archive podcast, hosts Ben and Ashton explore the colorful and nostalgic world of Lisa Frank, a brand synonymous with vibrant designs and childhood memories. They discuss the origins of Lisa Frank, her rise to fame in the 90s, the challenges she faced, and the current state of the brand. The conversation delves into personal connections with the brand, the significance of branding and personal identity, and the impact of nostalgia on consumer behavior. This conversation delves into the evolution of Lisa Frank's branding, exploring its unique appeal and the challenges it faced due to internal culture issues. The discussion highlights the importance of a strong internal brand and how it can impact public perception. The hosts reflect on lessons learned from Lisa Frank's journey, emphasizing the need for effective business management and marketing strategies in today's digital landscape. They also consider the potential for reviving nostalgic brands and the complexities involved in doing so.

In this episode of the Brand Archive, hosts Ben and Ashton explore the nostalgic journey of PF Flyers, a brand that has survived on its rich history and cultural significance. They discuss the origins of the brand, its marketing strategies, and the impact of media on its popularity, particularly through the film 'The Sandlot.' The conversation delves into the challenges faced by PF Flyers, including ownership changes and rebranding efforts, as well as the importance of brand consistency and iconography. The hosts conclude with key takeaways and future directions for the brand.

In this episode of the Brand Archive, hosts Ben and Ashton explore the history and evolution of the Marlboro brand, from its origins targeting women to its transformation into a symbol of masculinity with the iconic Marlboro Man. They discuss the brand's innovative marketing strategies, packaging design, and cultural adaptations that have allowed it to maintain relevance in a changing market. The conversation highlights key lessons in branding, the importance of storytelling, and the impact of cultural context on marketing strategies.