Melissa Laurie is the founder and CEO of Oysterly Media, one of Asia’s fastest-growing social video agencies helping Fortune 500 brands cut through the digital noise with human-first strategies. A former TripAdvisor leader turned trailblazing entrepreneur, Melissa left a 12-year corporate career during the height of the pandemic to revolutionise short-form video storytelling and never looked back.

Today, she’s a globally sought-after speaker (Social Media Marketing World, One Billion Followers Summit, VidCon LA) and a multiple award-winner (AusCham Startup of the Year, Xero Beautiful Business Fund). With 45K+ engaged followers and partnerships with Hilton, Microsoft, UPS and more, Melissa blends sharp industry insight with a refreshing passion for authenticity, attention psychology and empowering creators at scale.

In this episode, Melissa and I discuss:

• How Melissa uncovered her passion and purpose through short-form video
• Making the transition from employee to entrepreneur
• The future of UGC, EGC, and creator storytelling
• The power of short-form video and building personal brand
• How employers are turning their employees into influencers

And much, much more.

If you enjoy this episode, please take a moment to subscribe, rate and review the Boss in Heels Podcast on ⁠Apple Podcasts!⁠

Please also recommend the podcast to a friend, family member, colleague or someone in your network who you know would benefit from listening to these episodes. Not only does it help us to grow the podcast, however also ensures that we are reaching the right audiences!

You can connect with Melissa here:

Instagram: @themelissalaurie

TikTok: @themelissalaurie

Connect with me on social!

Instagram: ⁠@lara_nercessian_⁠

LinkedIn: ⁠Lara Nercessian⁠

Website: ⁠www.laranercessian.com⁠

Email: ⁠hello@laranercessian.com⁠

In this solo episode of The Boss in Heels Podcast, I share 5 strategies for personal transformation and making the leap from good to great.

You’ll learn:

• The power of making change from a place of desire, rather than necessity
• The process of conducting an internal audit from where you are now, to where you want to be
• Strengthening your energetic capacity to become a match for more
• Working on your internal conviction and confidence
• Why identity work is paramount when creating lasting change

And much, much more.

If you enjoy this episode, please take a moment to subscribe, rate and review the Boss in Heels Podcast on ⁠Apple Podcasts!⁠

Please also recommend the podcast to a friend, family member, colleague or someone in your network who you know would benefit from listening to these episodes. Not only does it help us to grow the podcast, however also ensures that we are reaching the right audiences!

Connect with me on social!

Instagram: ⁠@lara_nercessian_⁠

LinkedIn: ⁠Lara Nercessian⁠

Website: ⁠www.laranercessian.com⁠

Email: ⁠hello@laranercessian.com⁠

If you would like to apply for my brand new mastermind experience, please simply dm or email SHE LEADS to hello@laranercessian.com for more information.

Lauren Kennedy is the fraud-fighting force behind Verity AI and High End, and a visionary founder at the cutting edge of fashion, tech and trust.

Lauren is redefining what it means to be a female tech founder. With a rare blend of creativity and data science, she’s building the AI infrastructure that underpins the booming $350B secondhand fashion market, protecting consumers from increasingly sophisticated counterfeits while unlocking trust at scale for brands, platforms, and buyers alike.

In this episode, Laura and I discuss:

• Laura’s journey from fashion designer to Macquarie Bank’s fraud analytics lead, and now to tech startup founder
• What is takes to build a tech company, and the challenges that Laura has overcome
• Why fashion resale is the next big battleground for e-commerce fraud
• How Verity AI is utilising technology to fight scammers
• Laura’s habits, routines, mindset and more

If you enjoy this episode, please take a moment to subscribe, rate and review the Boss in Heels Podcast on ⁠Apple Podcasts!⁠

Please also recommend the podcast to a friend, family member, colleague or someone in your network who you know would benefit from listening to these episodes. Not only does it help us to grow the podcast, however also ensures that we are reaching the right audiences!

You can connect with Laura here:

Instagram: @joinlauren

@joinhighend

@verity_ai

App:

High End

Verity AI

Connect with me on social!

Instagram: ⁠@lara_nercessian_⁠

LinkedIn: ⁠Lara Nercessian⁠

Website: ⁠www.laranercessian.com⁠

Email: ⁠hello@laranercessian.com⁠